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Cultivating a Remote
Work Culture
Laïla von Alvensleben
@lailavona
@wearehanno
☉ Fully remote
☉ Self-managed
☉ Transparent
☉ Purpose driven
We work differently
Research
Prototyping &
Testing
Web
Development
Innovation
Labs
Workshops
UX Design Strategy
Visual Design
& Branding
REMOTE WORK
CULTURE
What is ‘culture’?
Values
Individual and collective motivations
based on our unmet needs
What matters
to you
What upsets
you
Who you are
What drives
your
decisions
Vision
Your future
Mission
Your actions
Values
Your motivations
Beliefs
Assumptions we hold to be true
based on our past experiences
Culture
A common identity that reflects
shared values & beliefs
Actions BehavioursWords
+ +
Why is culture important?
Culture benefits:
☉ Defines who you are
☉ Attracts talent and business
☉ Creates a better & happier environment
☉ Guides you towards your vision & mission
How do we create
(a remote) culture?
“You don’t create a culture.
Culture happens.
It’s the by-product of
consistent behaviour.”
— Jason Fried, Rework
Hanno’s culture:
Trust, Transparency, Empathy
Trust
Be reliable:
☉ Share what you do
☉ Deliver on
commitments
☉ Meet face-to-face
(online & IRL)
Collaboration
Transparency
Overcommunicate:
☉ Don’t work in silos
☉ Share wins
☉ Share failures
☉ Advisory Process
loomio.org
Empathy
Be authentic:
☉ Daily check-ins
☉ Weekly hangouts
☉ Buddy calls
☉ Team retreats
☉ Group feedback
How do we maintain culture?
Culture is organic and is
constantly changing.
playbooks.hanno.co
slideshare.net/Bufferapp/buffer-culture-04
slideshare.net/timbrown/ideo-values-slideshare1
The Hannifesto
☉ Never settle
☉ Design a better world
☉ Be authentic
☉ Stay humble
☉ Take responsibility
Culture workshops
& exercises
theteamcanvas.com
Remote culture tips:
● Identify your beliefs, values & vision
● Be consistent & lead by example
● Meet regularly (online & IRL)
● Let it evolve
Thank you.

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Cultivating a Remote Work Culture - Out of Office 2017