4. The Design Thinking Wayfinder
“Square of Doom”
(aka Solution
looking for a
problem)
Build Empathy
IdeateBuild to Learn
Unknown
Unknown
Known
Known
The (Best) Solution
TheCustomer(Need)
5. Design Thinking is…
A systematic process for deeply understanding
our customers’ problems, generating a series of
potential solutions, and testing these ideas to
come up with the best possible solution
13. Insight Statements
• We noticed __(behavior)__
• I wonder if this means __(who?)__
• Need a way to __(do something)__
• Because __(what is their problem?)__
14. Frame the problem
• How Might We…
• Let’s come up several of these and decide
what we like best
15. Breakout 1
Do Top Learnings, Clusters, Insight
Statements, and HMWs in teams
17. Insight Statements
• We noticed __(behavior)__
• I wonder if this means __(who?)__
• Need to way to __(do something)__
• Because __(what is their problem?)__
18. Frame the problem
• How Might We…
• Let’s come up several of these and decide
what we like best
22. The Design Thinking Wayfinder
“Square of Doom”
(aka Solution
looking for a
problem)
Build Empathy
IdeateBuild to Learn
Unknown
Unknown
Known
Known
The (Best) Solution
TheCustomer(Need)
26. How Might the Experience of Childcare Be More
Like an Action Movie?
• Hero?
• Hero’s special power?
• Hero’s weakness?
• Hero’s challenge?
• What makes hero realize they have ability to
overcome challenge?
• Who is hero’s mentor?
27. How might the experience of childcare
be more like planning a party?
• What kind of party will make people come?
• Who should we invite?
• Where will we have the party?
• What kind of activities will there be?
28. Breakout 3
In your teams, select either Mind
Maps or Analogous Experiences and
run this exercise on your HMW
34. Interview Format
• Start the interview without the prototype
• Ask the customer about the problem and how
they currently deal with it
• How much does the problem impact their life?
• Now show the prototype
• Tell a story that explains how it will work
• Ask what parts of it they like the most
• Would they use it in their life?
• How much would they pay for it?