2. Brazil
• Brazil has become the world’s largest emerging fragrance
market. It surpassed the US in 2010 with over $6 Billion in
sales
• Brazil is 5th largest country in the world both geographically
and by population with 196 million inhabitants.
• 84% of them live in cities
3. Sao Paulo
• With a population of 17 million Sao Paolo is home to some of
the world’s most diverse and innovative people
• Sao Paulo is known as the world’s street art capital and plays
a huge role in the acceptance of street art as a true art
• In 2006 Sao Paulo passed the Clean City Law which made
outdoor advertising illegal
4. Target Market
• Males aged 17-25
• Active students or young professionals
• Through our research we found three prominent
subcultures within our target age group:
• Bboys
• Skaters
• Musicians
5. Competitors
• Avanco- A local brand that targets lower-income
males (4,90 R$ = $2.00)
• Axe- A Unilever product that is considered a high-
end American Brand (9,00 R$ = $5.00)
