Lana Novikova

Toronto, Canada Area Canada

Co-Founder of Heartbeat Technologies

Technology / Software / Internet

I am a market research innovator and entrepreneur with a solid research management career on the client & supplier side, consulting experience, and an award-winning portfolio of research inventions. I designed, executed and managed hundreds of quantitative, qualitative and hybrid methodology studies for dozens of clients in Canada and US in a wide range of industries. A marketer by training and a market researcher by trade, I was never satisfied with numbers and observations, always pushing to understand the "deep why"​ behind consumer (and my own) decisions, and to connect the dots between cognitive sciences, consumer research and marketing. This curiosity put me on a quest to understa.