2. Spirit of the Skull
Alexander McQueen has been in transition, and has decided to collaborate with Ali Gulec. With this
beautiful twist, we present to our viewers a collection we are determined it will succeed. Ali Gulec is
an illustrator living in Istanbul, the city which inspires him. Gulec specializes in designing complex
and intriguing t-shirt graphics. Gulec loves to surprise with the messages hidden within the simple
objects, and creatures that populate his surreal creations. Full of life and color, Gulec’s work is a
feast for the eyes. Alexander McQueen is proudly demonstrating the collaboration with Ali Gulec.
Our artistic minds have not yet shown you our powerful merge into success.
4. Very famous city
Richest city in the United Arab Emirates
Very luxurious
Brand name stores are common
Abu Dhabi, Dubai
5. Alexander McQueen heads to Abu
Dhabi in Dubai because of their
strong need for a luxury market. Abu
Dhabi already has a Alexander
McQueen classy line for both men
and women. Our line will be unique
because of our athletic brand that
will bring a great addition into Abu
Dhabi. We are certain that Abu Dhabi
as consumers will except our brand
because of their need to have all
types of brand name apparel.
The Objectives
6. Upper Middle Class 50,000+
High Income 100,000+
Ages: 20 – 40
Lifestyle: High status, luxurious
Style: Name brands, conservative, fashionable.
Target market
9. Alexander McQueen will consist of the colors
red, gold, black and white. This is a high end
store, and it will have a strong emphasis on the
merchandise displayed. Abu Dhabi seeks a
glamorous and luxurious environment, and so
does Alexander McQueen.
Visual merchandising concept
10. Atmospherics
Italian White Carrera Marble
Polished Floor Tiles
$13.20 (150)
White by Devine Color and
Gold Metallic by Ralph Lauren
$47.98 (3)
Boston Mill Colonial Collection
Thin Bricks Flats
$58.09 per box (30)
Ultra Pure White Semi-Gloss
Enamel Interior Paint
$34.98 (5)
11. Atmospherics
4-Steel Wave Bar Track
Lighting with Cylinder Glass
$54.97 (11)
Samsung H4000 Series
24” Class LED TV
$149.99 (4)
Music System Bose
Sound Touch Stereo JC
Series
$1,199.00
Lithonia Lighting 3-Light
44.5in Track Lights
$149.00 (10)
12. Displays Black Aluminum
Hold Stands
$69.52 (4)
Conversational Signs
Luxury
this way..
Check out our
new
collection!
25. The concept for the Dubai window design came from the
idea of staying true to the Alexander McQueen brand
identity, while also incorporating elements from the active
wear extension brand and the culture of Dubai. Since active
wear, with an emphasis on cycling, is the main focus of the
globalization store, it was befitting to incorporate these
elements into the window. These components include the
multiple bicycle wheels down the center and the clothing
attire for our two male mannequins. Since Dubai is such an
elaborate country, the gold embroidered art pieces behind
the mannequins were incorporated along with the gold satin
that lined the floor. With all of these influences, it was still
very important for us to make sure the original Alexander
McQueen brand identity was not lost over seas. The
sleekness and cleanliness of the window is a defining
characteristic that will aid in maintaining our target
market’s idea of Alexander McQueen apparel.
Window Design Concept
26. This design is seen
on architectural
buildings in Dubai.
Sand is added to the bottom to
simulate the geographical location.
A golden brick wall
is on the back wall
to add drama.
A red wheel is placed
hanging on the back
wall to represent the
sports wear.
A gutra is added
on the male
mannequins head
to related to the
target market.
Window Sketch
27. Our brand cares a taste of high class fashion
never seen before. Our collections will always
consist of a dark fantasy vision that we
pursued to display to our consumers. Many
look up to us for fashion influence, thus, we
must continue to be at the top of our game for
the latest trends. As fashion designers, fashion
influencers, and fashion leaders our team of
experts have merged romantic darkness to
powerful skulls. Customers are simply
attracted to our brand, and style of store
design immediately.
Store Evaluation
28. A lot goes into the retail environment, display, mannequins, lightning,
Its super expensive
Location is key
What we learned
