5. @thinknow
✦
More businesses moving online
✦
Broadband internet
✦
Connected devices (smartphones)
✦
Low start up costs
A digitally wired global economy
6. @thinknow
“9 out of 10
new products
are failures.”
www.class-‐central.com
Steve Blank
Photo:
udacity.com
25. @thinknow
How do you find (the right) people?
✦
Social media (Facebook, Twitter)
✦
Special interest groups (Meetups)
✦
Friends and Family
✦
Coffee shops, malls….wherever they are
27. @thinknow
Pair interviewing
Two different jobs (remember to take turns!)
• One person guide the conversations
• The other takes notes, ensures completeness
Benefits
• Easier to focus on just talking or note-taking
• Better shared understanding later
33. @thinknow
Simple interview framework
1. Warm-up questions to set context
“Tell me a little about yourself and how you…”
2. Talk about real events, avoid conjecture
“Tell me about a recent time when you…”
3. Express appreciation
“Thanks for your time, this was helpful!”
4. Ask for permission to follow up and referrals
“May we contact you again?
“Can you introduce us to other people like you?”
37. @thinknow
Tips for sharing what you learn
✦
Notes on cards or stickies
✦
Photos
✦
Put it on the wall
✦
Small conversations, frequently
✦
Rainbow spreadsheet
40. @thinknow
Practice interview
1. Pair up! Choose who will be the first “architect/
interviewer.” The other person is the “customer/
interviewee.”
2. Architect: Conduct a 5-minute interview to learn the
qualities that would make this customer LOVE the house
you will design.
3. Switch after 5 minutes so each person does an interview.
43. @thinknow
Make a topic map (team activity)
5 min Individual activity (silent): Write stickies that
answer the question “what do I wish I knew
about my customer/user?”
5 min Group activity: Taking turns, read your stickies
to each other and put them on a table or
poster.
5 min Group activity: organize the stickies, give each
group a short 1-3 word name.
5 min Individual activity: Copy the group names to a
piece of paper to make a topic map.