5. @thinknow
âŚ
More businesses moving online
âŚ
Broadband internet
âŚ
Connected devices (smartphones)
âŚ
Low start up costs
A digitally wired global economy
6. @thinknow
â9 out of 10
new products
are failures.â
www.class-Ââcentral.com
Steve Blank
Photo:
 udacity.com
13. @thinknow
Fall in love with a problem to solve
âŚ
20% inspiration, 80% perspiration
âŚ
Low switching cost
âŚ
Find a âcookie monsterâ problem
18. @thinknow
The Lean Startup (UX) cycle
Prototypes
 &
Â
Experiments
QualitaTve
 &
Â
quanTtaTve
Â
evaluaTon
Â
Customer
Â
ConversaTons
Personas,
 needs
Â
and
 uses
25. @thinknow
How do you find (the right) people?
âŚ
Social media (Facebook, Twitter)
âŚ
Special interest groups (Meetups)
âŚ
Friends and Family
âŚ
Coffee shops, mallsâŚ.wherever they are
27. @thinknow
Pair interviewing
Two different jobs (remember to take turns!)
⢠One person guide the conversations
⢠The other takes notes, ensures completeness
Benefits
⢠Easier to focus on just talking or note-taking
⢠Better shared understanding later
33. @thinknow
Simple interview framework
1. Warm-up questions to set context
âTell me a little about yourself and how youâŚâ
2. Talk about real events, avoid conjecture
âTell me about a recent time when youâŚâ
3. Express appreciation
âThanks for your time, this was helpful!â
4. Ask for permission to follow up and referrals
âMay we contact you again?
âCan you introduce us to other people like you?â
37. @thinknow
Tips for sharing what you learn
âŚ
Notes on cards or stickies
âŚ
Photos
âŚ
Put it on the wall
âŚ
Small conversations, frequently
âŚ
Rainbow spreadsheet
40. @thinknow
Practice interview
1. Pair up! Choose who will be the first âarchitect/
interviewer.â The other person is the âcustomer/
interviewee.â
2. Architect: Conduct a 5-minute interview to learn the
qualities that would make this customer LOVE the house
you will design.
3. Switch after 5 minutes so each person does an interview.
43. @thinknow
Make a topic map (team activity)
5 min Individual activity (silent): Write stickies that
answer the question âwhat do I wish I knew
about my customer/user?â
5 min Group activity: Taking turns, read your stickies
to each other and put them on a table or
poster.
5 min Group activity: organize the stickies, give each
group a short 1-3 word name.
5 min Individual activity: Copy the group names to a
piece of paper to make a topic map.