SlideShare a Scribd company logo
1 of 44
Download to read offline
5 Steps
to	
  learn	
  what	
  your
customers	
  (really)	
  want
@thinknow
Lane Halley
lane@lanehalley.com
@thinknow
@thinknow
Lessons learned
@thinknow
“Software is
eating the world.”
Marc Andreessen
flickr.com/photos/joi
@thinknow
✦
More businesses moving online
✦
Broadband internet
✦
Connected devices (smartphones)
✦
Low start up costs
A digitally wired global economy
@thinknow
“9 out of 10
new products
are failures.”
www.class-­‐central.com
Steve Blank
Photo:	
  udacity.com
@thinknow
The most expensive
features you build
are the ones your
customers don’t use.
@thinknow
Every product has
a user experience
whether you plan
it or not.
@thinknow
Who is responsible
for the user experience
of your product?
@thinknow
“Every product
decision is a
UX decision.”
Josh Seiden
@thinknow
You can’t just “hit it
with the pretty stick”
flickr.com/photos/aleca_99
@thinknow
Focus on the problem,
not the solution
flickr.com/photos/wwworks
@thinknow
Fall in love with a problem to solve
✦
20% inspiration, 80% perspiration
✦
Low switching cost
✦
Find a “cookie monster” problem
 
@thinknowcommons.wikimedia.org
 
@thinknow
PEOPLE
USES
FEATURES
Business	
  vision
NEEDS
UI	
  design,	
  
wireframes,	
  
visual	
  design
@thinknow
flickr.com/
photos/joi
“ “
flickr.com/photos/betsyweber
@thinknow
The Lean Startup cycle
@thinknow
The Lean Startup (UX) cycle
Prototypes	
  &	
  
Experiments
QualitaTve	
  &	
  
quanTtaTve	
  
evaluaTon	
  
Customer	
  
ConversaTons
Personas,	
  needs	
  
and	
  uses
@thinknow
Talking to users
shouldn’t be
a special occasion
flickr.com/photos/wwworks
@thinknow
Five (easy) steps
1. Have a plan
2. Pair up
3. Create a conversation
4. Show the demo last
5. Share what you’re learning
@thinknow
#1 Have a plan
Photo:	
  @thinknow	
  |	
  Atomic	
  Object @thinknow
@thinknow
Before you GOOB*
✦
Who do you want to talk to?
✦
Where do you find these people?
* “Get out of the Building” -- Steve Blank
@thinknow
Micro-segments
✦
Have the same “cookie monster” reaction
✦
Use the same jargon
✦
Congregate in communities
 
@thinknow
How do you find (the right) people?
✦
Social media (Facebook, Twitter)
✦
Special interest groups (Meetups)
✦
Friends and Family
✦
Coffee shops, malls….wherever they are
@thinknow
#2 Pair up
Photo:	
  @thinknow	
  |	
  Atomic	
  Object @thinknow
@thinknow
Pair interviewing
Two different jobs (remember to take turns!)
• One person guide the conversations
• The other takes notes, ensures completeness
Benefits
• Easier to focus on just talking or note-taking
• Better shared understanding later
@thinknow
Remember:
It’s a conversation,
not an interrogation
@thinknow
#3 Create a conversation
Photo:	
  @thinknow	
  |	
  LUXr
@thinknow
Conversation tips
✦
Open and closed-ended questions
✦
Paraphrasing
✦
Body language and encouragers
@thinknow
Listen for needs and goals
“If you had that feature, what
would that allow
you to do?”
@thinknow
Avoid leading questions
Leading: “Would it be helpful if
we added feature x?”
Better: “Tell me a story about
the last time you …”
@thinknow
Simple interview framework
1. Warm-up questions to set context
“Tell me a little about yourself and how you…”
2. Talk about real events, avoid conjecture
“Tell me about a recent time when you…”
3. Express appreciation
“Thanks for your time, this was helpful!”
4. Ask for permission to follow up and referrals
“May we contact you again?
“Can you introduce us to other people like you?”
@thinknow
#4 Show the
demo last
Photo:	
  @thinknow	
  |	
  LUXr @thinknow
@thinknow
#5 Share what
you’re learning
35
Photo:	
  @thinknow	
  |	
  LUXr
@thinknow
Rainbow Spreadsheet
Tomer	
  Sharon	
  /	
  smashingmagazine.com
@thinknow
Tips for sharing what you learn
✦
Notes on cards or stickies
✦
Photos
✦
Put it on the wall
✦
Small conversations, frequently
✦
Rainbow spreadsheet
@thinknow
Practice Interview
Photo:	
  @thinknow	
  |	
  LUXr @thinknow
@thinknow
AcTvity:	
  PracTce	
  interview	
  
@thinknow
Practice interview
1. Pair up! Choose who will be the first “architect/
interviewer.” The other person is the “customer/
interviewee.”
2. Architect: Conduct a 5-minute interview to learn the
qualities that would make this customer LOVE the house
you will design.
3. Switch after 5 minutes so each person does an interview.
@thinknow
Topic Map
@thinknow
AcTvity:	
  Make	
  a	
  topic	
  map
@thinknow
Make a topic map (team activity)
5 min Individual activity (silent): Write stickies that
answer the question “what do I wish I knew
about my customer/user?”
5 min Group activity: Taking turns, read your stickies
to each other and put them on a table or
poster.
5 min Group activity: organize the stickies, give each
group a short 1-3 word name.
5 min Individual activity: Copy the group names to a
piece of paper to make a topic map.
@thinknow
Lane Halley
lane@lanehalley.com
THANK YOU

More Related Content

What's hot

Good vs. Great Design
Good vs. Great DesignGood vs. Great Design
Good vs. Great DesignCameron Moll
 
Building Authentic Connections with Visitors through Design Thinking
Building Authentic Connections with Visitors through Design ThinkingBuilding Authentic Connections with Visitors through Design Thinking
Building Authentic Connections with Visitors through Design ThinkingDana Mitroff Silvers
 
21 ways to break assumptions in the event-conference-business
21 ways to break assumptions in the event-conference-business21 ways to break assumptions in the event-conference-business
21 ways to break assumptions in the event-conference-businessCyriel Kortleven
 
10 Digital Hacks Every Marketer Should Know
10 Digital Hacks Every Marketer Should Know10 Digital Hacks Every Marketer Should Know
10 Digital Hacks Every Marketer Should KnowMark Fidelman
 
Class 2: Setting the foundation for a successful website design
Class 2: Setting the foundation for a successful website designClass 2: Setting the foundation for a successful website design
Class 2: Setting the foundation for a successful website designDon Stanley
 
Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Pr...
Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Pr...Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Pr...
Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Pr...Dana Mitroff Silvers
 
Inspiration session - Digital trends
Inspiration session - Digital trendsInspiration session - Digital trends
Inspiration session - Digital trendsPieter Baert
 
Lego® serious play™ english
Lego® serious play™ englishLego® serious play™ english
Lego® serious play™ englishCarlos Martinez
 
Lsc 332 lecture 2
Lsc 332 lecture 2Lsc 332 lecture 2
Lsc 332 lecture 2Don Stanley
 
Writing for the Web - Internet Studio 1
Writing for the Web - Internet Studio 1Writing for the Web - Internet Studio 1
Writing for the Web - Internet Studio 1Ken Starzer
 
Effective Social Media For Event Exhibitors
Effective Social Media For Event ExhibitorsEffective Social Media For Event Exhibitors
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
 
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017Dana Mitroff Silvers
 
Prototyping Information Architecture
Prototyping Information ArchitecturePrototyping Information Architecture
Prototyping Information Architectureleisa reichelt
 
Don Stanley's Web Design 101 LSC 532 lecture 3
Don Stanley's Web Design 101 LSC 532 lecture 3Don Stanley's Web Design 101 LSC 532 lecture 3
Don Stanley's Web Design 101 LSC 532 lecture 3Don Stanley
 
Creating a Healthy Digital Culture: How empathy can change our organizations
Creating a Healthy Digital Culture: How empathy can change our organizationsCreating a Healthy Digital Culture: How empathy can change our organizations
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
 
The #Hiring Manifesto
The #Hiring ManifestoThe #Hiring Manifesto
The #Hiring ManifestoArbunize
 
LECTURE 2: Don Stanley's Design Class LSC 332 @UW Madison
LECTURE 2: Don Stanley's Design Class LSC 332 @UW MadisonLECTURE 2: Don Stanley's Design Class LSC 332 @UW Madison
LECTURE 2: Don Stanley's Design Class LSC 332 @UW MadisonDon Stanley
 
Revolt Breakfast Club: How to make a viral
Revolt Breakfast Club: How to make a viralRevolt Breakfast Club: How to make a viral
Revolt Breakfast Club: How to make a viralRevolt Agency
 

What's hot (20)

Good vs. Great Design
Good vs. Great DesignGood vs. Great Design
Good vs. Great Design
 
Building Authentic Connections with Visitors through Design Thinking
Building Authentic Connections with Visitors through Design ThinkingBuilding Authentic Connections with Visitors through Design Thinking
Building Authentic Connections with Visitors through Design Thinking
 
21 ways to break assumptions in the event-conference-business
21 ways to break assumptions in the event-conference-business21 ways to break assumptions in the event-conference-business
21 ways to break assumptions in the event-conference-business
 
10 Digital Hacks Every Marketer Should Know
10 Digital Hacks Every Marketer Should Know10 Digital Hacks Every Marketer Should Know
10 Digital Hacks Every Marketer Should Know
 
Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13
 
Fast Food Design
Fast Food DesignFast Food Design
Fast Food Design
 
Class 2: Setting the foundation for a successful website design
Class 2: Setting the foundation for a successful website designClass 2: Setting the foundation for a successful website design
Class 2: Setting the foundation for a successful website design
 
Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Pr...
Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Pr...Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Pr...
Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Pr...
 
Inspiration session - Digital trends
Inspiration session - Digital trendsInspiration session - Digital trends
Inspiration session - Digital trends
 
Lego® serious play™ english
Lego® serious play™ englishLego® serious play™ english
Lego® serious play™ english
 
Lsc 332 lecture 2
Lsc 332 lecture 2Lsc 332 lecture 2
Lsc 332 lecture 2
 
Writing for the Web - Internet Studio 1
Writing for the Web - Internet Studio 1Writing for the Web - Internet Studio 1
Writing for the Web - Internet Studio 1
 
Effective Social Media For Event Exhibitors
Effective Social Media For Event ExhibitorsEffective Social Media For Event Exhibitors
Effective Social Media For Event Exhibitors
 
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017
Design Sprints for Awesome Teams: Workshop at Museums & the Web 2017
 
Prototyping Information Architecture
Prototyping Information ArchitecturePrototyping Information Architecture
Prototyping Information Architecture
 
Don Stanley's Web Design 101 LSC 532 lecture 3
Don Stanley's Web Design 101 LSC 532 lecture 3Don Stanley's Web Design 101 LSC 532 lecture 3
Don Stanley's Web Design 101 LSC 532 lecture 3
 
Creating a Healthy Digital Culture: How empathy can change our organizations
Creating a Healthy Digital Culture: How empathy can change our organizationsCreating a Healthy Digital Culture: How empathy can change our organizations
Creating a Healthy Digital Culture: How empathy can change our organizations
 
The #Hiring Manifesto
The #Hiring ManifestoThe #Hiring Manifesto
The #Hiring Manifesto
 
LECTURE 2: Don Stanley's Design Class LSC 332 @UW Madison
LECTURE 2: Don Stanley's Design Class LSC 332 @UW MadisonLECTURE 2: Don Stanley's Design Class LSC 332 @UW Madison
LECTURE 2: Don Stanley's Design Class LSC 332 @UW Madison
 
Revolt Breakfast Club: How to make a viral
Revolt Breakfast Club: How to make a viralRevolt Breakfast Club: How to make a viral
Revolt Breakfast Club: How to make a viral
 

Viewers also liked

Are You Ready to GOOB? LSM Jan '13
Are You Ready to GOOB? LSM Jan '13Are You Ready to GOOB? LSM Jan '13
Are You Ready to GOOB? LSM Jan '13Lane Goldstone
 
Hybrid User Interviews
Hybrid User InterviewsHybrid User Interviews
Hybrid User InterviewsLane Goldstone
 
Hands-on Lean UX for Digital Designers
Hands-on Lean UX for Digital DesignersHands-on Lean UX for Digital Designers
Hands-on Lean UX for Digital DesignersLane Goldstone
 
UX Worksheets: Opportunity Statement, Persona 4x4
UX Worksheets: Opportunity Statement, Persona 4x4UX Worksheets: Opportunity Statement, Persona 4x4
UX Worksheets: Opportunity Statement, Persona 4x4Lane Goldstone
 
Asturiasnaturalezaviva 24 10 07 An
Asturiasnaturalezaviva 24 10 07  AnAsturiasnaturalezaviva 24 10 07  An
Asturiasnaturalezaviva 24 10 07 Anguest23830b
 
No Projects / Beyond Projects (short version)
No Projects / Beyond Projects (short version)No Projects / Beyond Projects (short version)
No Projects / Beyond Projects (short version)allan kelly
 
planificacion de los procesos
planificacion de los procesosplanificacion de los procesos
planificacion de los procesosvianycari
 
IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part I
IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part IIFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part I
IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part ISaffire
 
ENROLLMENT PROCEDURE FOR ATTENDING AT PRIVATE RESIDENCE
ENROLLMENT PROCEDURE FOR ATTENDING AT PRIVATE RESIDENCEENROLLMENT PROCEDURE FOR ATTENDING AT PRIVATE RESIDENCE
ENROLLMENT PROCEDURE FOR ATTENDING AT PRIVATE RESIDENCEBangalore Property
 
Building Lean Products with Distributed Agile Teams - Igor Moochnick at Produ...
Building Lean Products with Distributed Agile Teams - Igor Moochnick at Produ...Building Lean Products with Distributed Agile Teams - Igor Moochnick at Produ...
Building Lean Products with Distributed Agile Teams - Igor Moochnick at Produ...ProductCamp Boston
 
Twitterviral Hank Moody
Twitterviral Hank MoodyTwitterviral Hank Moody
Twitterviral Hank Moodyguestc959cd
 

Viewers also liked (16)

Are You Ready to GOOB? LSM Jan '13
Are You Ready to GOOB? LSM Jan '13Are You Ready to GOOB? LSM Jan '13
Are You Ready to GOOB? LSM Jan '13
 
Balanced Craft
Balanced CraftBalanced Craft
Balanced Craft
 
Hybrid User Interviews
Hybrid User InterviewsHybrid User Interviews
Hybrid User Interviews
 
Hands-on Lean UX for Digital Designers
Hands-on Lean UX for Digital DesignersHands-on Lean UX for Digital Designers
Hands-on Lean UX for Digital Designers
 
UX Worksheets: Opportunity Statement, Persona 4x4
UX Worksheets: Opportunity Statement, Persona 4x4UX Worksheets: Opportunity Statement, Persona 4x4
UX Worksheets: Opportunity Statement, Persona 4x4
 
UX Recipe Cards
UX Recipe CardsUX Recipe Cards
UX Recipe Cards
 
Asturiasnaturalezaviva 24 10 07 An
Asturiasnaturalezaviva 24 10 07  AnAsturiasnaturalezaviva 24 10 07  An
Asturiasnaturalezaviva 24 10 07 An
 
No Projects / Beyond Projects (short version)
No Projects / Beyond Projects (short version)No Projects / Beyond Projects (short version)
No Projects / Beyond Projects (short version)
 
planificacion de los procesos
planificacion de los procesosplanificacion de los procesos
planificacion de los procesos
 
IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part I
IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part IIFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part I
IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part I
 
ENROLLMENT PROCEDURE FOR ATTENDING AT PRIVATE RESIDENCE
ENROLLMENT PROCEDURE FOR ATTENDING AT PRIVATE RESIDENCEENROLLMENT PROCEDURE FOR ATTENDING AT PRIVATE RESIDENCE
ENROLLMENT PROCEDURE FOR ATTENDING AT PRIVATE RESIDENCE
 
Monavie
MonavieMonavie
Monavie
 
Building Lean Products with Distributed Agile Teams - Igor Moochnick at Produ...
Building Lean Products with Distributed Agile Teams - Igor Moochnick at Produ...Building Lean Products with Distributed Agile Teams - Igor Moochnick at Produ...
Building Lean Products with Distributed Agile Teams - Igor Moochnick at Produ...
 
Kleinbauer
KleinbauerKleinbauer
Kleinbauer
 
Twitterviral Hank Moody
Twitterviral Hank MoodyTwitterviral Hank Moody
Twitterviral Hank Moody
 
Beacon February-2016
Beacon February-2016Beacon February-2016
Beacon February-2016
 

Similar to 5 steps to learn what your customers (really) want

Introduction to User Experience Design
Introduction to User Experience DesignIntroduction to User Experience Design
Introduction to User Experience DesignKiera McMaster
 
Open Plans User Testing Workshop
Open Plans User Testing WorkshopOpen Plans User Testing Workshop
Open Plans User Testing WorkshopCyd Harrell
 
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovation
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovationImmerse, Imagine, Invent, Articulate: A framework for disruptive innovation
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovationPaulJervisHeath
 
Webinar - Design thinking 101 - 2018-07-24
Webinar - Design thinking 101 - 2018-07-24Webinar - Design thinking 101 - 2018-07-24
Webinar - Design thinking 101 - 2018-07-24TechSoup
 
Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11lisavdh
 
Findings from UX London
Findings from UX LondonFindings from UX London
Findings from UX LondonNeil Dawson
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developersNick Myers
 
Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?Amir Khella
 
UI For Alien Cowboys
UI For Alien CowboysUI For Alien Cowboys
UI For Alien CowboysMatt Jones
 
Product design for Non Designers - Montreal Digital Nomad Meetup
Product design for Non Designers - Montreal Digital Nomad MeetupProduct design for Non Designers - Montreal Digital Nomad Meetup
Product design for Non Designers - Montreal Digital Nomad MeetupSebastian Tory-Pratt
 
Conference Applications Workshop
Conference Applications WorkshopConference Applications Workshop
Conference Applications WorkshopCiaran Conliffe
 
Emerging practices 2019 week 3
Emerging practices 2019 week 3Emerging practices 2019 week 3
Emerging practices 2019 week 3R. Sosa
 
Designing for Customer needs: A UX Perspective
Designing for Customer needs: A UX PerspectiveDesigning for Customer needs: A UX Perspective
Designing for Customer needs: A UX PerspectiveRichard O'Brien
 
AMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community WorkshopAMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community WorkshopTom De Ruyck
 
IxD Works Miniworkshop: Introduction
IxD Works Miniworkshop: IntroductionIxD Works Miniworkshop: Introduction
IxD Works Miniworkshop: IntroductionInteractionDesign
 
WORKSHOP: Making the World Easier with Interaction Design
WORKSHOP: Making the World Easier with Interaction DesignWORKSHOP: Making the World Easier with Interaction Design
WORKSHOP: Making the World Easier with Interaction DesignCheryl Platz
 
Using Design Thinking to Develop Visitor-Centered Experiences
Using Design Thinking to Develop Visitor-Centered ExperiencesUsing Design Thinking to Develop Visitor-Centered Experiences
Using Design Thinking to Develop Visitor-Centered ExperiencesWest Muse
 
501 Talks Tech: Design Thinking Workshop by Dupla Studios
501 Talks Tech: Design Thinking Workshop by Dupla Studios501 Talks Tech: Design Thinking Workshop by Dupla Studios
501 Talks Tech: Design Thinking Workshop by Dupla Studios501 Commons
 
Competion-Pack 2023.pdf
Competion-Pack 2023.pdfCompetion-Pack 2023.pdf
Competion-Pack 2023.pdfAimeMoh
 
Competion-Pack 2023.pdf
Competion-Pack 2023.pdfCompetion-Pack 2023.pdf
Competion-Pack 2023.pdfAimeMoh
 

Similar to 5 steps to learn what your customers (really) want (20)

Introduction to User Experience Design
Introduction to User Experience DesignIntroduction to User Experience Design
Introduction to User Experience Design
 
Open Plans User Testing Workshop
Open Plans User Testing WorkshopOpen Plans User Testing Workshop
Open Plans User Testing Workshop
 
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovation
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovationImmerse, Imagine, Invent, Articulate: A framework for disruptive innovation
Immerse, Imagine, Invent, Articulate: A framework for disruptive innovation
 
Webinar - Design thinking 101 - 2018-07-24
Webinar - Design thinking 101 - 2018-07-24Webinar - Design thinking 101 - 2018-07-24
Webinar - Design thinking 101 - 2018-07-24
 
Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11
 
Findings from UX London
Findings from UX LondonFindings from UX London
Findings from UX London
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developers
 
Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?
 
UI For Alien Cowboys
UI For Alien CowboysUI For Alien Cowboys
UI For Alien Cowboys
 
Product design for Non Designers - Montreal Digital Nomad Meetup
Product design for Non Designers - Montreal Digital Nomad MeetupProduct design for Non Designers - Montreal Digital Nomad Meetup
Product design for Non Designers - Montreal Digital Nomad Meetup
 
Conference Applications Workshop
Conference Applications WorkshopConference Applications Workshop
Conference Applications Workshop
 
Emerging practices 2019 week 3
Emerging practices 2019 week 3Emerging practices 2019 week 3
Emerging practices 2019 week 3
 
Designing for Customer needs: A UX Perspective
Designing for Customer needs: A UX PerspectiveDesigning for Customer needs: A UX Perspective
Designing for Customer needs: A UX Perspective
 
AMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community WorkshopAMA Reseach & Strategy Summit: Community Workshop
AMA Reseach & Strategy Summit: Community Workshop
 
IxD Works Miniworkshop: Introduction
IxD Works Miniworkshop: IntroductionIxD Works Miniworkshop: Introduction
IxD Works Miniworkshop: Introduction
 
WORKSHOP: Making the World Easier with Interaction Design
WORKSHOP: Making the World Easier with Interaction DesignWORKSHOP: Making the World Easier with Interaction Design
WORKSHOP: Making the World Easier with Interaction Design
 
Using Design Thinking to Develop Visitor-Centered Experiences
Using Design Thinking to Develop Visitor-Centered ExperiencesUsing Design Thinking to Develop Visitor-Centered Experiences
Using Design Thinking to Develop Visitor-Centered Experiences
 
501 Talks Tech: Design Thinking Workshop by Dupla Studios
501 Talks Tech: Design Thinking Workshop by Dupla Studios501 Talks Tech: Design Thinking Workshop by Dupla Studios
501 Talks Tech: Design Thinking Workshop by Dupla Studios
 
Competion-Pack 2023.pdf
Competion-Pack 2023.pdfCompetion-Pack 2023.pdf
Competion-Pack 2023.pdf
 
Competion-Pack 2023.pdf
Competion-Pack 2023.pdfCompetion-Pack 2023.pdf
Competion-Pack 2023.pdf
 

More from Lane Goldstone

Understanding What Your Customers Really Want
Understanding What Your Customers Really WantUnderstanding What Your Customers Really Want
Understanding What Your Customers Really WantLane Goldstone
 
Quick, Useful UI Sketches
Quick, Useful UI SketchesQuick, Useful UI Sketches
Quick, Useful UI SketchesLane Goldstone
 
The Balanced Team Movement
The Balanced Team MovementThe Balanced Team Movement
The Balanced Team MovementLane Goldstone
 
Five steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantFive steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantLane Goldstone
 
Quick, Useful UI Sketches
Quick, Useful UI SketchesQuick, Useful UI Sketches
Quick, Useful UI SketchesLane Goldstone
 
Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)Lane Goldstone
 
Lean UX Recipe Cards (set 01)
Lean UX Recipe Cards (set 01)Lean UX Recipe Cards (set 01)
Lean UX Recipe Cards (set 01)Lane Goldstone
 
Conversation, Cadence & Culture
Conversation, Cadence & CultureConversation, Cadence & Culture
Conversation, Cadence & CultureLane Goldstone
 
User Experience & Lean Startup
User Experience & Lean StartupUser Experience & Lean Startup
User Experience & Lean StartupLane Goldstone
 
User Experience - More Than Just a Pretty Stick
User Experience - More Than Just a Pretty StickUser Experience - More Than Just a Pretty Stick
User Experience - More Than Just a Pretty StickLane Goldstone
 
Five steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantFive steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantLane Goldstone
 
Are you ready to GOOB? LSM Sep '12
Are you ready to GOOB? LSM Sep '12Are you ready to GOOB? LSM Sep '12
Are you ready to GOOB? LSM Sep '12Lane Goldstone
 
UX for Lean Startups Sep 15
UX for Lean Startups Sep 15UX for Lean Startups Sep 15
UX for Lean Startups Sep 15Lane Goldstone
 
The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?Lane Goldstone
 
Seven Tips for Effective Customer Conversations
Seven Tips for Effective Customer ConversationsSeven Tips for Effective Customer Conversations
Seven Tips for Effective Customer ConversationsLane Goldstone
 
The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?Lane Goldstone
 
UX for Lean Startups May 23
UX for Lean Startups May 23UX for Lean Startups May 23
UX for Lean Startups May 23Lane Goldstone
 

More from Lane Goldstone (20)

Understanding What Your Customers Really Want
Understanding What Your Customers Really WantUnderstanding What Your Customers Really Want
Understanding What Your Customers Really Want
 
Quick, Useful UI Sketches
Quick, Useful UI SketchesQuick, Useful UI Sketches
Quick, Useful UI Sketches
 
The Balanced Team Movement
The Balanced Team MovementThe Balanced Team Movement
The Balanced Team Movement
 
Lean UX Worksheets
Lean UX WorksheetsLean UX Worksheets
Lean UX Worksheets
 
Five steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantFive steps to learn what your customers (really) want
Five steps to learn what your customers (really) want
 
Quick, Useful UI Sketches
Quick, Useful UI SketchesQuick, Useful UI Sketches
Quick, Useful UI Sketches
 
Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)
 
Lean UX Recipe Cards (set 01)
Lean UX Recipe Cards (set 01)Lean UX Recipe Cards (set 01)
Lean UX Recipe Cards (set 01)
 
Conversation, Cadence & Culture
Conversation, Cadence & CultureConversation, Cadence & Culture
Conversation, Cadence & Culture
 
User Experience & Lean Startup
User Experience & Lean StartupUser Experience & Lean Startup
User Experience & Lean Startup
 
I (heart) ugly
I (heart) uglyI (heart) ugly
I (heart) ugly
 
User Experience - More Than Just a Pretty Stick
User Experience - More Than Just a Pretty StickUser Experience - More Than Just a Pretty Stick
User Experience - More Than Just a Pretty Stick
 
Five steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantFive steps to learn what your customers (really) want
Five steps to learn what your customers (really) want
 
Are you ready to GOOB? LSM Sep '12
Are you ready to GOOB? LSM Sep '12Are you ready to GOOB? LSM Sep '12
Are you ready to GOOB? LSM Sep '12
 
UX for Lean Startups Sep 15
UX for Lean Startups Sep 15UX for Lean Startups Sep 15
UX for Lean Startups Sep 15
 
Personas for Coders
Personas for CodersPersonas for Coders
Personas for Coders
 
The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?
 
Seven Tips for Effective Customer Conversations
Seven Tips for Effective Customer ConversationsSeven Tips for Effective Customer Conversations
Seven Tips for Effective Customer Conversations
 
The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?
 
UX for Lean Startups May 23
UX for Lean Startups May 23UX for Lean Startups May 23
UX for Lean Startups May 23
 

Recently uploaded

Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 

Recently uploaded (20)

Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 

5 steps to learn what your customers (really) want