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Get  out  of  the  building Are You Ready to GOOB? LSM Jan '13

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Get  out  of  the  building   “Customer  Development  is  the   process  of  how  you  get  out  of  the   building  and  search  for  the  model.   Customer  Development  is  designed   so  that  you  the  founder(s)  gather   first  hand  experience  about   customer  and  market  needs.”   SteveBlank.com,  5/13/2010  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   12  

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