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In  other  words…   “Go Are You Ready to GOOB? LSM Jan '13

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In  other  words…   “Go  speak  (in  person  if  possible)   with  living,  breathing  customers  to   determine  the  validity  of  your   assumpMons.”   “The  Entrepreneurs  Guide  to  Customer   Development,”  Cooper  &  Vlaskovits  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   13  

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