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Validate  the  problem   3-­‐point Are You Ready to GOOB? LSM Jan '13

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Validate  the  problem   3-­‐point  interview  for  problem  explora@on   1.  Have  you  experienced  <problem?>   2.  Tell  me  a  story  about  the  last  Mme  you  had   <problem.>   3.  For  you,  what  would  be  the  ideal  soluMon  for   that  situaMon?   Ask  for  referrals  and  permission  to  follow  up  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   19  

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