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Avoid  conjecture   NO!  “Would Are You Ready to GOOB? LSM Jan '13

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Avoid  conjecture   NO!  “Would  you  use  this  product?”   YES!  “What  are  you  doing  now  to   solve  this  problem?”  License:  CC  BY-­‐NC-­‐SA       www.lanehalley.com   23  

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