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Overview On Theories Of Roles Of Media In Everyday Life
1. Overview on theories of roles of media in everyday life Media & Audiences: Theories about the Role of the Media in everyday life. Chapter 10 Larissa Olivson
2. How we use media in everyday life? TV INTERNET CINEMA RADIO NEWSPAPERS
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4. Active Audience Theories The theory focus on assessing on what people do with media. It does not focus on what the media do to the people. This theory is micro-level in its approach. The argument for such theories were quite convincing. Why were advertisers spend billion of dollars to purchase advertising time if the messages on the media has no effect on the audience ? Why were the TV network audience still growing?