This is an opportunity to invite Australian importers of habitat to apply to 2016 IVACE Habitat Trade Mission that will take place on the 15, 16, 17th of November in Valencia, Spain. There is 1 spot available for an Australian furniture importer. The Trade Mission will include leading producers of furniture, lighting, habitat, interior design and construction materials from the Valencian region. Valencia is the 2nd largest producer and exporter of furniture in the country). Spain is the 5th most important producer of furniture in Europe. Furniture from Spain is characterised by three key factors; its diversity and richness, its creativity and its customisation. Please see more information attached about the country, region, habitat industry of the country and region as well as information of the event. As next steps, I would like to gather your interest on the trade show. Looking forward hearing from you, Best Regards, Lara Garcia australia.ivace@gva.es Ph: 0434918061 IVACE Australia

1. Spanish Specialties 1
Lara Garcia
Date: 01/08/2015
Trade Mission
Habitat &
Construction
materials
Valencia
15, 16, 17 of November
OperadeValencia

2. Spanish Specialties
Agenda
1. A bit of Spain
2. Culture of Spain
3. Habitat from Spain
4. A bit of Valencian Com.
5. Culture of Valencia
6. Habitat from Valencia
7. Habitat Trade Show
8. Gallery
2
MercadodeColon,Valencia

3. Spanish Specialties
ü Spain, officially the Kingdom of Spain
is a democracy organized in the
form of a parliamentary government
under a constitutional monarchy.
ü Most well known cities are Madrid,
Barcelona, Valencia
ü Spain's capitalist mixed economy is
the 16th largest worldwide and
Eurozone's 4th largest.
ü Spain is the third country in the world
with the most World Heritage Sites
after Italy (49) and China (45), At the
present time it has 44 recognized
sites
3
A bit of Spain
MetropolParasol,WorldLargestWooden
Structure,Seville,SpainWineryMarquesdeRiscal,Bilbao,Spain.

4. Spanish Specialties 4
Culture of Spain
Paintings – see an example above of one of Spain's
best known artist since the 20th century - Pablo
Picasso, who is known for his abstract sculptures,
drawings, graphics, and ceramics in addition to his
paintings.
There is a diverse and rich architecture. See an
example above of the Cathedral of Santiago de
Compostela, built on the Romanesque period. It’s
construction began in 1075.
Diverse and spectacular geography – see an
example above of one of Menorca bays.
Simple and delightful Spanish cuisine – see above an
example of tapas. Small dishes to share.

5. Spanish Specialties 5
Habitat
from Spain
3 main characteristics differentiate the
Spanish habitat industry
1. VARIETY AND RICHNESS: classical, modern,
high-end, traditional, functional styles
define this industry in Spain.
2. PASSION AND CREATIVITY: emotion,
dynamism are key elements of the
creation
3. CUSTOMIZATION: Spain is a diverse
country, rich in personalities, styles. Spain is
betting on personalization.
Spain is ranked within the top 10 European
furniture exporters; an increase of +5.5%,
amounting to 1,692 million euros (end of FY14)
Exampleoffurniture,Valenciafurnitureproducer

6. Spanish Specialties
ü It is the fourth most populated region in
Spain after Andalusia, Catalonia and
Madrid with more than 4.9 million
inhabitants.
ü Its capital Valencia, which is Spain's third
largest city.
ü It is located along the Mediterranean coast
in the south-east of the Iberian peninsula.
ü Valencia has recently become a
phenomenon on the European tourist
market.1. It has modernized and reinvented
itself to become a multi-dimensional
cosmopolitan culture hub. 2. It has kept its
century's old traditional culture almost
entirely intact. Co-existence of the
yesterday and the tomorrow is what makes
Valencia so unique.
ü Valencian Community is the second largest
Producer of Furniture.
6
A bit of
Valencian Com.
Altea,,villageinValencianComunity

7. Spanish Specialties 7
A bit of culture of Valencian Com.
Valencian ceramics are well known. This city
has a deep and unique tradition in ceramics
and they have become the visual symbol of
Valencian culture.
Traditional Valencian dresses are spectacular.
They are considered the richest traditional regional
costume in Spain. If you are in Valencia during “Las
Fallas” feast you will see plenty of them on the
street.

8. Spanish Specialties 8
Habitat From
Valencian Com
Valencian Community is the 2nd largest
exporter of furniture with 24% of the exports.
(+3.1% vs. LY)
1. VARIETY AND RICHNESS: classical, modern,
high-end, traditional, functional styles
define this industry in Spain.
2. PASSION AND CREATIVITY: emotion,
dynamism are key elements of the
creation
3. CUSTOMIZATION: Spain is a diverse
country, rich in personalities, styles. Spain is
betting on personalization.
Exampleoffurniture,Valenciafurnitureproducer

9. Spanish Specialties
2016 Trade Mission
ü What’s the objective?: To meet producers
of furniture, lighting, habitat, construction
and interior design materials,
ü Who can attend: 1 or 2 Australian
importers, architects, interior designers.
The show will have more than 20
representatives from around the world.
ü Deadline to apply: 20th of August.
ü What’s the event about? It is a 2 days
event to met producers of habitat. The
invitation includes the flight ticket (tourist
class), accommodation at a 4 stars hotel,
breakfast, transfers and food associated
during meetings.
ü What’s the format of the event? The event
is a business format event that involves
meetings during 2 day. On the 3rd day,
there is an optional tour to visit
companies.
9
Exampleoffurniture,Valenciafurnitureproducer

10. Spanish Specialties 10
Organiser
of the event
Building where some trade shows take place, Valencia

11. Spanish Specialties 11
* Source: h.p://www.ivace.es/
Gallery -
example of exhibitors
Exampleoffurniture,Valenciafurnitureproducerandlighting

12. Spanish Specialties 12
* Source: h.p://www.ivace.es/
Gallery -
example of exhibitors
Exampleoffurniture,Valenciafurnitureproducerandlighting

13. Spanish Specialties 13
Gallery -
example of exhibitors
Example of furniture and lighting, Valencia

14. Spanish Specialties 14
* Source: h.p://www.ivace.es/
Gallery -
example of exhibitors
Example of furniture, Valencia furniture and lighting
producer

15. Spanish Specialties 15
Example of furniture and lighting, Valencia furniture producer
Gallery -
example of exhibitors
Assotiation of furniture and Lighting in Spain
http://www.muebledeespana.com/
http://www.lightingspain.com/en/

16. Spanish Specialties 16
IVACE Australia - Lara Garcia
Unit 18/3-15 Christie Street, Wollstonecraft, 2065,
NSW, Australia
Australia.ivace@gva.es
Ph: +610434918061
More information
- Lara Garcia