Competition and pricing continue to be top areas of concern for the Food and Beverage industries, and raw material costs persist as an ongoing worry. Yet, in spite of the challenges, the industry is optimistically predicting continued increases in sales, more product offerings and larger workforce through innovation. Innovation is the new key word in FMCG. For many years, Food and Beverage companies increased growth and margins by improving efficiency in production processes. But now, productivity is not enough. Brands compete for prime in-store real estate more than ever. For that reason, innovation, speed, accuracy and visual appeal are critical to achieve success. Indeed, innovation is an essential lever for competitiveness. Innovation is one of the best means to add value to products, to get in new market places and to best answer consumers' needs and wants. To remain competitive, it is important for companies to evaluate their business models and offerings frequently and change it if needed.