Brands are beginning to hit a glass wall with performance marketing. Thanks to oversaturated marketplaces, growth is slowing down and the entire process is becoming more expensive. As a result, companies are focusing more on brand marketing - and you should do the same. Why 2020 Should be the Year of Brand Marketing Read more about brand marketing in 2020 here: https://www.latana.com/post/2020-brand-marketing Read more about advanced brand tracking software, Latana, here: https://www.latana.com/

1. Why 2020 Should be the
Year of Brand Marketing

2. Brands are hitting a glass
ceiling with their performance
marketing efforts?
Here’s why.
1. It’s a short-term solution.
2. It’s expensive in a
crowded market.

3. How can a brand keep
on a steady upward
growth trend then?
A bigger focus on
brand marketing.

4. 1. It helps build a
loyal audience
You need a strong brand identity to build a loyal
audience.
One that people:
✓ relate to
✓ build a positive emotional connection with
This will make consumers come back for more,
meaning sustainable and profitable growth for
you.

5. 2. Loyal customers
need a story
Performance marketing the message is
too short to capture the attention of the target
audience
Brand marketing there is space to build
a story and to create a strong brand identity
Create a brand story people can relate to and
start building a relationship way before the
purchase phase of the journey.

6. 3. Brand marketing
is important for
purpose-driven
purchasing
Today, people are choosing brands based on
values and they are willing to pay more for
purpose.
With the help of brand marketing so your
communication stays:
• authentic
• purpose-driven
• true to your company values
This is how you’ll attract the right customers.

7. 4. It helps you stand
out from your
competitors
Don’t just try to make noise in a crowded
market where nobody is listening!
A strong brand differentiates you from the
competition.
People will recommend you to their
network organically
Today’s audience values word-of-mouth
marketing much more than the traditional
broadcast-to-all approach.

8. Advanced Brand Tracking.
Better Marketing Decisions.
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