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1. LatentView Analytics – An Overview
Runners-Up, INFORMS
Data Mining Contest 2008
Top Performer, PAKDD 2009
Data Mining Competition

2. LatentView at a Glance
Overview Awards & Recognition
Knowledge Services for Marketing &
Strategy - Data Analysis, Insight
Generation and Analytics
Integrate Market Intelligence with
Analytics using Enterprise data and
Social Media INFORMS Data
PAKDD 2009 KDD 2009
Mining 2008
Perform Qualitative & Quantitative
Analysis and present findings in a
Customer Accolades
structured, concise, actionable format
Robust Global Right-Shoring model that - "Thanks for the great work your team provided! I am
very impressed with the quality and quick turn around“
leverages proprietary technology, GM, Consumer Lifestyle, Leading Global Consumer
reduces risks & supplements in-house Goods Provider
capability - “Great analysis and presentation on customer
management strategy - very impressive”
Serves clients across US, Europe and
VP, Business Development, Leading Life Insurer
India
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3. 4Es that make LatentView Different!
ECONOMICS EFFICIENCY
Enable Client to focus on Strategy
>30% Cost
Savings
EXPERTISE ENGAGEMENT
Experience with Fortune 500s Tiered Client relationship for Results
Digital
Marketing
Dashboards, Advanced
Scorecards Business Analytics
Market
Intelligence
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4. Engagement Structure and Typical Profiles
Client LatentView The scalable analyst team will be
utilized during peak load and to
provide crunch time support
PROGRAM MANAGER PROJECT MANAGER
Scalable Analyst Team
MKTG & STRATEGY TEAM
CORE TEAM
SHARED SERVICES TEAM
Primary interface for the Client
Project Manager Ensures seamless workflow management, quality control and delivery
schedule management
Dedicated analyst team with experience in Strategy and Mktg projects
Core Analyst Team Expertise in Competitive Intelligence, Market Research, Data Analysis,
Analytics, Visualization
Specialized support on demand across projects
Scalable Analyst Team Experts with a wide variety of skill sets including Advanced Modeling,
VBA, Search & Aggregation experts, Software Development
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5. Marketing & Strategy Decision Needs
CREATE COMMUNICATE DELIVER
VALUE. VALUE. VALUE.
Understand & Address Inform & Persuade Target & Grow
Market Needs Customers Customers
SOLUTION Market Marketing Decision
OFFERINGS Intelligence Analytics Enablers
Qualitative Quantitative Application
CAPABILITIES Analysis Analysis Development
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6. Enable Strategy Teams make Informed Decisions
Market Marketing Decision
Intelligence Analytics Enablers
New Product Introduction
Market Entry Study
Market Potential Study
Opportunity
Analysis
Regulatory Landscape
Market M & A decisions
Research Service Channel revamp
Market Sizing
Competitor Analyses
Market Trends Strategic
Projects
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7. Transform Data into Actionable Insights
Market Marketing Decision
Intelligence Analytics Enablers
DATA TECHNIQUES SOLUTIONS
Demographics Data Mining Customer
Management
Segmentation
Cross sell/Up-sell
Transactional Lifetime Value
Predictive Modeling Consumer Insights
Interaction Marketing
Management
Text & Opinion Promotions
Mining Effectiveness
ROI Analysis
Attitude Marketing Mix
Modeling
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8. Incorporate Insights into Everyday Business
Market Marketing Decision
Intelligence Analytics Enablers
Analyze Visualize
Optimize
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9. Do You Have
Any Questions?
We would be happy to help.
shivakumar.narayanan@LatentView.com
www.LatentView.com
Princeton Mumbai Chennai
+1 609 955 3503 +91 22 6746 4239 +91 44 4344 0700
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