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6 TIPS 
TO GET YOUR START-UP 
OFF THE GROUND 
Based on Venkat Viswanathan’s speech at 
Nasscom’s Big Data and Analytics Conference. 
Venkat Viswanathan is the Founder and Chairman of LatentView Analytics, 
one of the fastest growing data analytics and big data firms globally.
Choose The Markets You Will Play In Wisely 
1 
In every entrepreneurial journey picking the right market is probably half the 
problem. 
When you’re just starting out its very difficult to say ‘no’ to any business that 
comes in. But if you spread yourself too thin in the early days and enter 
markets that you are not focused on or have a value proposition for, you will 
lose out.
Hire an A-Team at the Core 
2 
Great people matter! People buy into other people, and their dreams. 
Not products, technology or processes. 
There is no replacement to the committed, focussed partner who wants 
to kind of build the business as successfully as you do. 
“Your first 20 hires, will make or break your company. Look for top-notch intrinsic qualities, and 
refuse to compromise.”- Vinod Khosla
Innovation Is Not Something That Only 
Your Product Needs 
3 
Innovation is everyday business - how do you source clients, people, 
manage them, and grow them? It's needed in every aspect of your business 
and it’s just a new way of looking at things. 
The excitement of doing something new and interesting, can and should 
drive innovation in start-ups. It gives a sense of purpose to any team.
Listen to your customers 
4 
As long as we take customers’ inputs in terms of what they are looking for in 
the solutions and offerings that we are providing, we will see our business 
strengthening
Perseverance 
5 
When you pick a certain idea, you do need a certain amount of time for you 
to kind of commit and go down the path. 
Many a times businesses probably miss out simply because they were not 
around when the market opportunity kind of turned up in front of them. 
So perseverance is very important
Solving a problem should be the primary 
motive 
You start a business because you see a gap in the marketplace and you 
feel you have a newer way of doing it. Meaning you can potentially 
create a value here and make money. By doing so you are creating a 
purpose for yourself and for a larger team 
6

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6 tips to get your start up off the ground

  • 1. 6 TIPS TO GET YOUR START-UP OFF THE GROUND Based on Venkat Viswanathan’s speech at Nasscom’s Big Data and Analytics Conference. Venkat Viswanathan is the Founder and Chairman of LatentView Analytics, one of the fastest growing data analytics and big data firms globally.
  • 2. Choose The Markets You Will Play In Wisely 1 In every entrepreneurial journey picking the right market is probably half the problem. When you’re just starting out its very difficult to say ‘no’ to any business that comes in. But if you spread yourself too thin in the early days and enter markets that you are not focused on or have a value proposition for, you will lose out.
  • 3. Hire an A-Team at the Core 2 Great people matter! People buy into other people, and their dreams. Not products, technology or processes. There is no replacement to the committed, focussed partner who wants to kind of build the business as successfully as you do. “Your first 20 hires, will make or break your company. Look for top-notch intrinsic qualities, and refuse to compromise.”- Vinod Khosla
  • 4. Innovation Is Not Something That Only Your Product Needs 3 Innovation is everyday business - how do you source clients, people, manage them, and grow them? It's needed in every aspect of your business and it’s just a new way of looking at things. The excitement of doing something new and interesting, can and should drive innovation in start-ups. It gives a sense of purpose to any team.
  • 5. Listen to your customers 4 As long as we take customers’ inputs in terms of what they are looking for in the solutions and offerings that we are providing, we will see our business strengthening
  • 6. Perseverance 5 When you pick a certain idea, you do need a certain amount of time for you to kind of commit and go down the path. Many a times businesses probably miss out simply because they were not around when the market opportunity kind of turned up in front of them. So perseverance is very important
  • 7. Solving a problem should be the primary motive You start a business because you see a gap in the marketplace and you feel you have a newer way of doing it. Meaning you can potentially create a value here and make money. By doing so you are creating a purpose for yourself and for a larger team 6