Case study - banking

1. Finance in small
business

2. What’s the role of financial institutions
for SMEs?
Our client wanted to better understand the
issues facing small to medium enterprises
(SME) to identify areas of opportunity for
new products and services for this segment.

3. Via a series of
focus groups
An online research community
Conducted over 8 weeks, amongst SME
business people across Australia
Explored attitudes toward decision
making processes for financial products
New product development ideas
Advertising feedback and relationship
building

4. The outcome…
The findings were central to new
structures within the client
organisation to better service their
SME customers and new products
and services being developed

5. LATITUDE INSIGHTS
Changing the conversation
Melbourne office
312 Waverley Road
Malvern East VIC 3145
P: +61 3 9571 1199
Sydney office
Suite 8, 43-45 Burns Bay Road
Lane Cove NSW 2066
P: +61 2 9420 2337
E: conversations@latitudeinsights.com.au
W: latitudeinsights.com.au
For more about this study contact:
Dianne Gardiner
CEO
dianne@latitudeinsights.com.au
0417 323 765