Valentine's Days in numbers, facts and stats.

1. Valentine’s
Day2015
Did you know?
Online Dating
Social Media Dating
The rise of mobile
Search Trends 2014
St Valentine’s day can be
traced back to ancient
Rome when Bishop
Valentine performed
secret weddings for
Romans who weren’t
allowed to marry in war time.
In 1537, England's King Henry VIII officially
declared Feb. 14 the holiday of St. Valentine's Day.
Typical UK users of online dating according to CAMEO data*
Online dating facts and figures
The Pros and Cons of Online vs Social Media Dating
Top ten mobile dating apps
Google search interest for the term ‘Valentine’
Top ten Valentines search terms 2014 according to Bing
Tindr Tindrly OkCupid Grindr Happn
Tickr Hinge Soulmates Tastebuds Plenty of Fish
* CAMEO provides customer
segmentation and analysis for the
UK and key global markets.
In Victorian times it was considered
bad luck to sign a Valentine’s Day card
If you are single, you
can celebrate SAD
(singles’ awareness
day) on the
same date
Physicians of the 1800’s commonly
advised their patients to eat chocolate
to calm their pining for lost love.
In Finland, Valentine’s Day is called
Ystävänpäivä, which translates
into “Friend’s day”. It's more about
celebrating your friends than your loved ones.
2/3 people tilt their head
to the right when they kiss.
Age: 25-44Single
Live in rented
accommodation
Will most likely live in
In postcode areas...
E14
SE18
London
Outside of London
the most popular
locations are:
E14
SE18
Nottingham
Cardiff
Northampton
Manchester
Leeds
Average length of courtship
for marriages that met...
Men prefer
Men lie most about
Income
Weight Blonde
Brown
Black
Physical
BuildHeight
Age
Women lie most about Type of hair color most
people are attracted to
Women prefer
“Nice Guys”
“Bad Guys”
“A blend of both”
“Any man I can get”
ONLINE
18.5
OFFLINE
42Months Months
“The modern career girl”
“The girl next door type”
“The Hottie”
32 %
16 %
16 %
Age
Social Media
Online
PROs CONs
Much larger user base
Many of these sites are free
‘Trust’ factor from referrals from friends
Difficult to get noticed
Members may have no romantic intentions
No ‘Matching’ tools
PROs CONs
Everyone shares a common agenda
Sophisticated ‘Matching’ tools
Sites provide support and resources
It’s common for people to exaggerate or lie
There can be a frustrating lack of progress
Dating sites can be expensive
Sources:
http://www.socialmediatoday.com/content/social-future-online-dating
http://www.statisticbrain.com/online-dating-statistics/
https://www.cameodynamic.com/
http://www.forbes.com/sites/dianemehta/2013/06/11/the-future-of-dating-is-mobile/
http://www.theguardian.com/technology/2014/nov/07/-sp-10-best-dating-apps#img-10
http://www.slideshare.net/bingads/bing-ybn-vday2015infographic1501281242?ref
http://www.google.co.uk/trends/
www.latitudegroup.com
Includes sites such as ‘eHarmony’, ‘match.com’ etc
For example, ‘Facebook’, ‘Twitter’, ‘Talkify’ etc
February 14th 2014
Feb 8th 2014Feb 1st 2014
1. Valentine’s Day 2. Flowers 3. Engagement ring 4. Valentines cards 5. Lingerie
6. Valentines 7. Flower delivery 8. Valentine poem 9. Love poem 10. Valentine