9. Audience Building: What’s It Good For?
learning the size of the audience you can attract to your product
before committing a lot of money and technical resources
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10. Audience Building: How Do You Do It?
Give away expertise for free on a regular basis
Establish yourself as an expert in the space
Build a community of like minded people
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13. Concierge: What’s It Good For?
learning what is actually required for your product before
committing a lot of money and technical resources
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14. Concierge: How Do You Do It?
Provide a service for someone manually
Figure out the parts of the problem that users
need the most help with
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16. Wizard Of Oz: Who Did It?
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17. Wizard Of Oz: What’s It Good For?
learning what you need to automate before committing a lot of
money and technical resources
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18. Wizard Of Oz: How Do You Do It?
Use humans instead of automation until you can’t
Do things that don’t scale
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19. Wizard Of Oz: What Does That Mean?
PRETEND!
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21. Fake Door: What’s It Good For?
learning whether users have any interest in your feature before
committing a lot of money and technical resources
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22. Fake Door: How Do You Do It?
Add the first interaction with an interface
Provide a good experience for the user even if it’s
not what they expect
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23. Fake Door: What Does That Mean?
MEASURE!
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25. Crowdfunding: What’s It Good For?
learning whether users will pay for your product before
committing a lot of money and technical resources
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26. Crowdfunding: How Do You Do It?
Post your idea on Kickstarter
Ask for a credit card or pre-payment
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31. Incredibly Generic Steps For Creating Your
Own Experiments
1.Identify what you want to learn.
2.Figure out a way to learn exactly that.
3.Profit! Iterate!
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