some tips on what to do with that user research you're collecting.

1. Now What Do I Do?
How to Deal with User Research Data
Laura Klein
@lauraklein
laura@usersknow.com
http://www.usersknow.com

2. @lauraklein
Don’t Do It Alone
Make sure you have multiple stakeholders involved in all
tests so you don’t have to write a report.
(PPT decks are even worse)

3. @lauraklein
Don’t Leave It To The End
Do a quick debrief after every user session or test
completion to identify top 3 issues observed.

4. @lauraklein
Dump And Sort
Write down all your learnings from sessions on sticky
notes and sort them into categories for faster
prioritization.

5. @lauraklein
Make An Action Plan
Research is pointless if you don’t turn it into
action! Make a plan immediately.

6. @lauraklein
Don’t Keep It Secret
Put your action plan in a place where the whole team
can see it.

7. @lauraklein
Ok, Keep Some Of It A Secret
Nobody gives a crap about your session notes/full
length videos/ppt slides/interpretive dance numbers.
Involve team members in the research or give them
small, actionable pieces of data.

8. @lauraklein
Stop It Already!
If you keep hearing the same things over and over, it
means you’re not fixing the important stuff. Stop
researching and do something!

9. Questions?
You know where to find me...
@lauraklein
laura@usersknow.com
http://www.usersknow.com
pssst...there will be lots more tips in the book!
To be published by O’Reilly in early 2013.