Our customers are ‘on the go’! It is a fast paced world, that is always changing. To stay competitive, we need to let our customers informed. We want them to find us, know who we are, know what we have to offer, and know how to get in touch with us. Keeping it easy for them to find us, means more business. People are spending more time online looking for information to help them through their buying process, and an increasing amount of that time is spent on mobile devices. Traditional methods of advertising,such as print and broadcast, are still alive and well. Companies now are bringing both digital and tradition marketing methods together into an integrated strategy for the best results. The power of onE…one website. In a world where there is so much advertising noise (online and offline), giving your customers ONE place where they can find all the information they need about your company is key. Your website needs to be the hub of all marketing activity. It tells your customer (or future customer) Who you ARE What you OFFER HOW to get in touch It is one central location, one address to remember, one place to find the most up-to-date information about a company. Keep it simple, and they will not only find you the first time, but remember how to get back to visit you again. Here are a few simple & budget-friendly tips to integrate your offline and online marketing efforts, and drive traffic to your website.

1. Simple ways to
Drive Traffic to your
Website
20
budget-friendly
www.lauradunkley.com

2. Television
Newspapers
Flyers
Corporate Material
Direct Mail
Public Relations
Social Media
Online
Forums
Radio
Magazines Signage Email
Text Messages
In Today’s Busy World
Where Information Overload is
the Norm.

3. In Today’s Busy
World
Where
information
overload is the
norm.
Flyers
Corporate Material
Direct Mail
Public Relations
Television
Social Media
Online
Forums
Magazines Signage Email
Text Messages
Newspapers
Radio
Make it easy
for your
customers to
find you
Make it easy for your
customers to find you

4. In Today’s Busy
World
Where
information
overload is the
norm.
Flyers
Corporate Material
Direct Mail
Public Relations
Television
Social Media
Online
Forums
Magazines Signage Email
Text Messages
Newspapers
Radio
Make it easy
for your
customers to
find you
Send them to… Your
Website
“The Hub”

5. In Today’s Busy
World
Where
information
overload is the
norm.
Flyers
Corporate Material
Direct Mail
Public Relations
Television
Social Media
Online
Forums
Magazines Signage Email
Text Messages
Newspapers
Radio
Make it easy
for your
customers to
find you
• One Address
• Easy to Remember
• Always up-to-date
Your
Website
“The Hub”

6. In Today’s Busy
World
Where
information
overload is the
norm.
Flyers
Corporate Material
Direct Mail
Public Relations
Television
Social Media
Online
Forums
Magazines Signage Email
Text Messages
Newspapers
Radio
Make it easy
for your
customers to
find you
• WHO you ARE
• WHAT you OFFER
• HOW to get in touch
Your
Website
“The Hub”

7. 1 Business Card
Your business card is more than your phone
number and email address. Make sure it
makes a statement, speaks to your brand,
and also directs the holder of the card to your
website. Make sure the address is easy to
find! Don’t bury it in a subtle colour with a
small font.
20 Simple, budget-friendly, ways to Drive Traffic to your Website

8. 2 Social Media Profiles
LinkedIn, Google+, Facebook, Twitter, and
Pinterest are 5 top social media profiles for
both B2C & B2B companies.
!
In your professional profile, as well as your
company pages, there is an opportunity to
put a website address in the contact area,
and the about sections.
20 Simple, budget-friendly, ways to Drive Traffic to your Website

9. 2 Social Media Profiles
!
Another option is to have your website address as
part of a cover page image, or header graphic.
This is an example of a Google+ Header Graphic

10. 3 QR Code
QR Codes are free to create. Take your
website’s URL, put it into an online QR
Generator, and it will create a unique image.
When scanned with a mobile device (scanner
app is require…and it is free), it will recognize the
image and take the user right to your website.
Since more people are using their phones to
look up information online, this makes it much
easier for them rather than having to type in the
address.
Try it!
!
• This works really well when you have a webpage with a long URL.
• Use on Flyers, Newspapers Ads, Magazine Ads, Brochures, In-Store Signs
20 Simple, budget-friendly, ways to Drive Traffic to your Website

11. Vehicle
Graphics
4
If branding your
company vehicles is
part of your marketing
budget, make sure
you include your
website.
!
• Taxis
• Service Vehicles
• Transport Trucks
• Company Vehicles
20 Simple, budget-friendly, ways to Drive Traffic to your Website

12. 5 Email Signature
6 Social Media Posts
7 In-Store Signage
Link back to information on your website
20 Simple, budget-friendly, ways to Drive Traffic to your Website

13. 8 Link Backs
Link Backs are other websites or blogs, related to you in some way, that link back to
your website. Often this is a mutual relationship where you will link to each others
websites.
!
Community
Charitable organizations that you sponsor, local business networking groups, or other
industry related membership groups.
!
Vendors
If you represent a certain brand, make sure you are on their product supplier list and
the website link they have is up-to-date
!
Partners
These are not business partners, but businesses that have similar customers to you.
Your products and services are shared by this audience, but not competing.
!
20 Simple, budget-friendly, ways to Drive Traffic to your Website

14. 9 Email Marketing
When making your email marketing
template include all your social media
profile links, as well as your website
address. Share only excerpts from your
recent blogs with a READ MORE link to
the full article on your website.
20 Simple, budget-friendly, ways to Drive Traffic to your Website

15. 10 Free Online Directories
Yellow Pages & Gold Book are just a
couple community directories that offer
a basic free online listing. Check your
local area for more.
!
Often there are free industry related
directories that have a similar basic
listing.
20 Simple, budget-friendly, ways to Drive Traffic to your Website

16. 11 Presentation Slides
If you are in the business of consulting, a sales person, or a
trainer, make sure to include your website as part of your
CONTACT ME slide at the end of your presentation.
!
Offer to email your presentation to attendees after your
workshop.
20 Simple, budget-friendly, ways to Drive Traffic to your Website
!I
t will be a way to follow-up after your presentation, and they will
have your website address readily available to find out more
about other work that you do.

17. 12 slideshare.net
Upload your MS Powerpoint presentations to slideshare.net for
FREE! You will reach a new audience, slideshare will help
promote your product to their viewers. You can also share your
presentations easily on LinkedIn!
!
People viewing your slideshare account will see your website
address, as well, they will see your website address on your
presentation.
!
Note - you can also upload infographics to your account
20 Simple, budget-friendly, ways to Drive Traffic to your Website

18. 13 Blog
If your company doesn’t already have a blog, you should start.
You DON’T have to be a writer to have a blog. Short, frequent,
and visual blogs are often the most popular among readers.
Make sure you know your audience, and create content that is
relevant and interesting to them. Once they find you, they will
keep coming back for more.
20 Simple, budget-friendly, ways to Drive Traffic to your Website
!I
f you have a blog that is NOT on your website, make sure you
have a link FROM your website’s menu.
!
Remember the Goal.. to have your main website the HUB of all
your marketing content.

19. 14 Blog Subscribe Button
WordPress has a free plugin that you can add to the
sidebar or footer of your website so your readers can
add their name and email address to get your latest
posts right into their email box.
!
Keep on posting relevant content! If you create larger
content pieces, such as a white paper or e-book, make
sure to promote it through your blog so you don’t miss
reaching out to your blog subscribers.
20 Simple, budget-friendly, ways to Drive Traffic to your Website

20. 15 Blog Comments
Visit other blog sites and comment on their blogs.
When you sign in to make a comment, there is a place
to add your website. Not only will the writer of the
article notice your website, but other viewers of the
article will as well.
20 Simple, budget-friendly, ways to Drive Traffic to your Website

21. 16 LinkedIn Groups
Discussions
Join groups that are relevant to your business, and join into the
discussions. You can engage in conversations with people
outside immediate network, show your thought leadership, and
if they are interested in what you have to say, they might check
out your profile (that will have your website address on it).
!
Share content
Start a conversation by sharing content that you have created
and posted on your website. Ask for their feedback! How about
asking them to check out your blog and give you some ideas of
other topics to write about.
20 Simple, budget-friendly, ways to Drive Traffic to your Website

22. 17 Search Engines
Submit your Website Address to be included in the
search engines to improve organic search (SEO).
Google & Bing are two popular search engines, but
there are others. Your website developer may have
done this already for you, so you might want to
check before you go to effort.
!
Submit your Website URL links - Google & Bing. Note - Yahoo is
now powered by BING
!
!
!
20 Simple, budget-friendly, ways to Drive Traffic to your Website

23. 18 Mobile-friendly Website
It is a known fact that more and more people are using their
smart phones and tablets to get information.
!
Why? Because it is easier!
You can access it anywhere & anytime, with fewer steps to
get in touch. Search, Find, and Link - Phone/Email/Buy
! If your website isn’t mobile friendly, your customers can’t do this. Hmm…
!
More Social Media & Canadian Online Stats
http://www.lauradunkley.com/2014/03/14/social-media-business-strategy/
!
!
20 Simple, budget-friendly, ways to Drive Traffic to your Website

24. 19 Talk about it!
In business conversation, if it is relevant, mention the content
that is on your website. Then..
!
• Give them a business card
• Offer to send them an email with an article link that is
relevant to the topic you are discussing
!
Promotion of your website has positive outcomes when you
are directing them to content (on your website) that can help
them through their buying/decision process.
20 Simple, budget-friendly, ways to Drive Traffic to your Website

25. What has helped you drive
traffic to your website?
_________________
20
Let us know in the comment
section!
20 Simple, budget-friendly, ways to Drive Traffic to your Website

26. Television Direct Mail Social Media
Flyers
Corporate Material
Public Relations
Email
Signage Magazines
Online
Forums
Text Messages
Newspapers
Radio
Your Website
www.lauradunkley.com
“The Hub”
Send them to …

27. www.lauradunkley.com