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Social Media Business Strategy

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Social Media Business Strategy - A Blueprint for Success presentation. Tips and tools for social selling, content marketing, planning, managing & event planning. Presented at Envirotech Office Systems Jan 2014

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Social Media Business Strategy

  1. 1. Blue Print for Social Media Success Jan 24 2014 #EOfficEvent
  2. 2. Presenter Laura Dunkley Sponsored by @envoffsystems www.envirotechoffice.com #EOfficEvent @lauraldunkley
  3. 3. Plan
  4. 4. Who When Why What How Plan Wher
  5. 5. WHY Reference [1]
  6. 6. 27.4 Million Canadians are online: 80% of the population 93% go online for product information 70% of Canadians use mobile devices 4.8 billion Canadian Google searches are performed each month 16% of daily searches have never been searched before 16.9 million Canadians are on social networks Reference [2]
  7. 7. ref: http://web.marsdenassociates.com/perceptions-blog/bid/146450/11-Must-Read-Stats-on-B2B-Social-Media-Use
  8. 8. WHY Social Media… • Build Awareness • Educate • Engage – Information – Purchase – Customer Service • Reputation Management Reference [3]
  9. 9. WHO Percentage of Users 80 60 67 % 84 % 86 % 69 % 69 % 70 % 68 % 40 20 Reference [4] – 1,2,3,4
  10. 10. WHO Conversation Customers Prospects Employees Investors Community Suppliers Peers Competitors Ambassadors
  11. 11. Content is…. King WHAT
  12. 12. Content is… • Unexpected • Get to the Point • Emotions • Tell a story • Timely • Relevant
  13. 13. What is Content ? • • • • • • • • • Events Review Insights Tech Tips Product highlights Case Studies Lessons Learned Presentations Press Releases Curated • • • • • • • Advocacy Groups Media Industry Influencers Suppliers Customer Stories Third Party Reviews How to Guides WHAT Original Reference [5]
  14. 14. Content Creation E-Newsletter Blog Photos Videos, Webinars Podcasts Whitepapers Presentations Maps Illustrations Graphs Project
  15. 15. Infographic Reference [6]
  16. 16. Timely Creative Voice Tone Reference [7]
  17. 17. Timely Creative Voice Tone Reference [8]
  18. 18. WHERE
  19. 19. HOW
  20. 20. Set Milestones Measure Return On Investment Motivation Lessons Learned Reference [11]
  21. 21. Management Guidelines Editorial Calendar Team Collaboration Be READY for anything Utilize Resources Monitor Tone & Voice Schedule Reference [12]
  22. 22. Community Management Tools Content Sharing Scheduling Analytics Monitoring
  23. 23. Community Management Content Sharing Scheduling Analytics Monitoring Facebook x x x x HooteSuite x x x x Sprout Social x x x x Wordpress (Blog) x x x Email Marketing x x x Tools Tools (Zoho, Constant Contact, MailChimp) Slideshare x x List.ly X X Google Analytics Social Media (Linked In, Twitter, Google +, etc.) x x x x
  24. 24. Organization Collaboration Curation CRM Integration Tools Reference [13]
  25. 25. Organization Tools Collaboration Curation x x Dropbox x x Evernote x x Get it Done App x x Google Drive x x MS Excel Tools ZOHO x MS Sharepoint X (Company Intranet) Basecamp Scoop.it X x CRM Integration x
  26. 26. Highlights Know your audience Set SMART goals Measure your success Set Guidelines Be mobile-friendly
  27. 27. Highlights Listen – Respond – Share Be Patient Be awesome
  28. 28. Presented by Laura Dunkley @lauraldunkley
  29. 29. References [1] http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/ [2] http://www.6smarketing.com/blog/infographic-canadian-internet-usage-statistics/ [3] http://www.lauradunkley.com/2013/09/01/every-business-owner-needs-know-reputation-management/ [4]- 1 http://www.businessinsider.com/a-primer-on-social-media-demographics-2013-9 [4]- 2 http://blog.bufferapp.com/social-media-in-2013-user-demographics-for-twitter-facebook-pinterest-andinstagram [4]- 3 https://www.quantcast.com/linkedin.com?country=CA [4]- 4 http://blog.vidiq.com/tag/youtube-audience-demographics/ [5] http://www.lauradunkley.com/2013/11/24/tips-creating-great-content/ [6] http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/ [7] http://www.annhandley.com/2014/01/06/joint-effort-why-ben-jerrys-won-social-media-last-week/ [8] http://www.wired.com/underwire/2013/02/oreo-twitter-super-bowl/ [9] http://mashable.com/2013/05/20/dove-ad-most-watche/ [10] http://www.lauradunkley.com/2013/02/21/communication-goals-and-objectives/ [11] http://www.toprankblog.com/2014/01/online-marketing-news-011014/ [12] http://www.forbes.com/sites/aileron/2013/04/01/10-social-media-time-management-tips-for-small-business/ [13] http://www.lauradunkley.com/2013/06/30/time-management-tips-and-tools/

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