Telling your green story niagara sustainability workshop 2014
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Best Practice Sharing workshop, Laura Dunkley of L Dunkley Communications started a round table discussion with NSI partners by introducing the key pieces to telling your green story. Carbon Project partners then shared their greening successes and challenges, providing inspiration for some and an open forum to brainstorm solutions for others. The overarching conclusion: sustainability solutions are not ‘one size fits all’.
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Telling your green story niagara sustainability workshop 2014
- 1. L Dunkley Communications Best Practice Sharing The Carbon Project A Partner Workshop Presented by Laura Dunkley Feb 21 2014
- 2. L Dunkley Communications Your Green Story
- 3. L Dunkley Communications Who Your Green Story Know it Be it Tell it Leveraging your Partnership with
- 4. L Dunkley Communications Your Green Story Enhanced Brand Employee Attraction / Retention Cost Savings (Energy +) Risk Mitigation Know it Why
- 5. L Dunkley Communications Your Green Story Carbon Project Employee GREEN TEAM programs Community GREEN Projects Know it What
- 6. L Dunkley Communications Your Green Story Know it Be it Employees Opportunities Set EXPECTATIONS Communication Open Door Policy Company Culture
- 7. L Dunkley Communications Your Green Story Know it Be it Community Projects Media Suppliers Policies / Regulations Charities Networking Groups Public Relations
- 8. L Dunkley Communications Who Your Green Story Know it Be it Customers Employees Shareholders Government Media
- 9. L Dunkley Communications Who Your Green Story Know it Be it Tell it
- 10. L Dunkley Communications Who Your Green Story Know it Be it Tell it Unexpected Get to the Point Emotions Timely Relevant Truthful
- 12. L Dunkley Communications Traditional • E-Newsletters • Online Chats • Newspapers • Magazines • Television • Radio • Press Releases • Direct Mail • Signage • Brochures • Packaging • Events • Website • Social Media • Blogging • Online Forums Digital
- 14. L Dunkley Communications Who Your Green Story Know it Be it Tell it
- 15. L Dunkley Communications Who Your Green Story Know it Be it Tell it Two-Way Communication
- 17. L Dunkley Communications Website Blogs Annual Report Resource Library Social Media Expertise Program Support Logos Press Release Email Samples Email Taglines Welcome Kit Employee Community Networking Carbon Project Writing Research Environmental
- 18. L Dunkley Communications Our Partners Your Stories Photos, Articles, Video Challenges Your ideas
- 20. L Dunkley Communications Workshop Topics Carbon Project Stories to share Sustainability stories beyond Carbon Project Project Challenges - ideas, planning, execution, evaluation, resources Employee Engagement Communication tips & successes
- 21. L Dunkley Communications Your Green Story What can we do to help?
Editor's Notes
- Know your Story Be Your StoryWho has a role in Your StoryTelling your storyListening & EvaluatingHow does NSI play into this? How they will support you >> How you will support themLet’s work together – Workshop in communication best practices between partners & NSI
- Know your Story Be Your StoryWho has a role in Your StoryTelling your storyListening & EvaluatingHow does NSI play into this? How they will support you >> How you will support themLet’s work together – Workshop in communication best practices between partners & NSI
- Know your Story Be Your StoryWho has a role in Your StoryTelling your storyListening & EvaluatingHow does NSI play into this? How they will support you >> How you will support themLet’s work together – Workshop in communication best practices between partners & NSI
- Know your Story Be Your StoryWho has a role in Your StoryTelling your storyListening & EvaluatingHow does NSI play into this? How they will support you >> How you will support themLet’s work together – Workshop in communication best practices between partners & NSI
- Interesting statistics… 20134.2 billion people use their mobile device to access social media sites28% of Retweets on Twitter are due to inclusion of “please RT!”Google + 40% of marketers use it, 70% want to learn more and 67% plan to increase activities42% update their profile information regularly on LinkedInEvery second 8000 users like some or other photo on Instagram60% of consumers say the integration of social media makes them more likely to share product and servicesBUT just because all these social media sites are active…it doesn’t mean you need to engage on all of them.. You need to continue with the questions… to fine tune your plan so it is effective.. For success and your time management.Beyond the statistics…Expected to be there Conversation – “Two- Way Communication”Listen to feedbackOpportunity to extend reachCreate ambassadorsSpeed to reachMonitor BrandMarket ResearchNetworking with PeersSalesRef: http://www.digitalbuzzblog.com/infographic-social-media-stats-2013/
- Any questions