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Telling your green story niagara sustainability workshop 2014

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Best Practice Sharing workshop, Laura Dunkley of L Dunkley Communications started a round table discussion with NSI partners by introducing the key pieces to telling your green story. Carbon Project partners then shared their greening successes and challenges, providing inspiration for some and an open forum to brainstorm solutions for others. The overarching conclusion: sustainability solutions are not ‘one size fits all’.

Published in: Environment, Business, Technology
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Telling your green story niagara sustainability workshop 2014

  1. 1. L Dunkley Communications Best Practice Sharing The Carbon Project A Partner Workshop Presented by Laura Dunkley Feb 21 2014
  2. 2. L Dunkley Communications Your Green Story
  3. 3. L Dunkley Communications Who Your Green Story Know it Be it Tell it Leveraging your Partnership with
  4. 4. L Dunkley Communications Your Green Story Enhanced Brand Employee Attraction / Retention  Cost Savings (Energy +)  Risk Mitigation Know it Why
  5. 5. L Dunkley Communications Your Green Story Carbon Project Employee GREEN TEAM programs  Community GREEN Projects Know it What
  6. 6. L Dunkley Communications Your Green Story Know it Be it  Employees  Opportunities  Set EXPECTATIONS  Communication  Open Door Policy Company Culture
  7. 7. L Dunkley Communications Your Green Story Know it Be it  Community Projects  Media  Suppliers  Policies / Regulations  Charities  Networking Groups Public Relations
  8. 8. L Dunkley Communications Who Your Green Story Know it Be it  Customers  Employees  Shareholders  Government  Media 
  9. 9. L Dunkley Communications Who Your Green Story Know it Be it Tell it
  10. 10. L Dunkley Communications Who Your Green Story Know it Be it Tell it  Unexpected  Get to the Point  Emotions  Timely  Relevant  Truthful
  11. 11. L Dunkley Communications ContentCreation E-Newsletter Blog Photos Presentations Maps Graphs Videos, Webinars Podcasts Whitepapers Illustrations Project
  12. 12. L Dunkley Communications Traditional • E-Newsletters • Online Chats • Newspapers • Magazines • Television • Radio • Press Releases • Direct Mail • Signage • Brochures • Packaging • Events • Website • Social Media • Blogging • Online Forums Digital
  13. 13. L Dunkley Communications www.lauradunkley.com
  14. 14. L Dunkley Communications Who Your Green Story Know it Be it Tell it
  15. 15. L Dunkley Communications Who Your Green Story Know it Be it Tell it Two-Way Communication
  16. 16. L Dunkley Communications Our Partners
  17. 17. L Dunkley Communications Website Blogs Annual Report Resource Library Social Media Expertise Program Support Logos Press Release Email Samples Email Taglines Welcome Kit Employee Community Networking Carbon Project Writing Research Environmental
  18. 18. L Dunkley Communications Our Partners  Your Stories Photos, Articles, Video  Challenges  Your ideas
  19. 19. L Dunkley Communications Workshop Discussion
  20. 20. L Dunkley Communications Workshop Topics Carbon Project Stories to share Sustainability stories beyond Carbon Project Project Challenges - ideas, planning, execution, evaluation, resources Employee Engagement Communication tips & successes
  21. 21. L Dunkley Communications Your Green Story What can we do to help?

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