The SME Market Potential for Video Streaming Services

/StreamHash /StreamHash www.streamhash.com

The Sme Market Potential For
Video Streaming Services
It’s interesting to see how communication has evolved over the
past few years. From print to digital press to digital video, a
phenomenal transition has unfolded before our eyes. It makes you
wonder how you can expect to receive content in the years to
come. Ten years from now, you may not need a newspaper
delivered to your front door every morning; you may prefer to
receive it directly on your device, skimming through it over your
morning cuppa. And twenty years from now, perhaps digital print
will be eclipsed by video entirely. As online video dominates the
internet, it is already poised as the most prominent medium of
expression for marketers. Until now, the world of online
streaming was reserved for an elite set of businesses; those
businesses that had significant marketing budgets and colossal
technology frameworks. With dropping costs and increasing
promotional appetites, however, even small and mid-sized
businesses can afford to include streaming services in their

marketing kitties. Online video has moved from being a seeming
luxury to an absolute necessity thanks to turnkey streaming
frameworks in the market. StreamHash, a technology company
that creates superior turnkey streaming frameworks, has captured
much interest within the tech community. Its three variants,
StreamNow, StreamTube and StreamView are tailored specifically
for live streaming, video sharing and over-the-top services
respectively.

An Insight Into Online Video
If you study the corporate landscape spanning the globe, you’ll
see that more than 50% of organisations already ride on video. In
the years to come, this number is expected to grow. A study
conducted by Nielsen indicates that 64% of marketers predict that
video will become the hero of their marketing strategies not too
long from now. There’s no doubt that video has an unparalleled
reach as far as marketing vehicles are concerned. YouTube, for
example, showcases unique visitors in excess of one billion per
month. That’s far higher than the number of visitors on any other
social platform, barring Facebook. Video merits a special spot in
every company’s marketing roster because it can tell a story
better than any other messaging format.
Examples of Successful Video Strategies
Scour the internet for video marketing strategies gone viral and
you’ll come across a swathe of interesting stories. To save you the
trouble, we’ve put down two stories that serve as wonderful

inspiration, and you’ll notice that there’s no direct selling in
either one.
Example 1: Always
Feminine hygiene brands have typically used subtle messaging to
convey their brand story. Ads about hygiene products have mostly
been information-centric, highlighting the features of the product
rather than the philosophy behind it. You’ve likely seen ads
involving blue fluid being poured onto resilient pads. The end.
Always, a brand by P&G, did a U-turn and knocked the ball out of
the park with their #LikeAGirl campaign. They first interviewed
adults about what it meant to be #LikeAGirl, and then followed
the same sequence of questions with young girls and boys.
Contrary to adult superficial notions of women being weak and
often inferior, the children featured in the campaign lent a whole
new meaning to feminism, challenging deep-seated stereotypes.
The campaign spotlighted the difference between the mindsets of
adults and children, and the final product was an inspiring ode to

women. The video has received more than 64 million views on
YouTube.
View it here.
Example 2. American Greetings
In 2014, American Greetings, a greeting card company created a
precious campaign for Mother’s Day. It created a fake job posting
and advertised it online and in newspapers. Naturally, the
company received hundreds of applications for the job, from
which it filtered out a few respondents for interviews. When you

watch the video, you’ll notice the interviewer grilling each
applicant, warning them that the job is much more than
mentioned on the job description. He tells them there will be no
breaks, no time to sleep and extra workloads on weekends. As the
interviewees question him whether this is even legal, he nods in
affirmation, only to reveal later that the job he described was
that of a mother. Several interviewees are overcome with
emotion and the video ends with a link to the American Greetings
website. The video has, so far, received over 27 million views.
View it here.

The Relevance of Video for Small and Mid-
Sized Companies
Unlike earlier times, video has become increasingly relevant for
companies of all sizes today. That said, it’s important for small
and mid-sized organisations to develop video content that is
palatable and easy to consume. In an age where content is
circulated rapidly, consumers will only be drawn to packaged
pieces of information they find interesting. Video, therefore, is
the ideal medium. A study conducted on the impact of video even
found that seven out of 10 people favour brands that have
pumped out captivating video content over those who haven’t.
But the real question is, is video viable and affordable for small
and mid-sized companies? The answer is yes. With companies like
StreamHash having forayed into the technology space, launch,
production and content costs have reduced sizably. Plus, you
don’t have to be a technology wizard to integrate streaming into
your core offering anymore. StreamHash’s trifecta of frameworks
comes fitted with exclusive themes, customisation features and a

host of administrative features. So, whether you’re big or small, a
good video streaming framework is likely to fit in your budget.
The Role of Live Video for Small and Mid-
Sized Companies
Live video streams, although the latest in the repertoire of
streaming solutions of most companies, is quickly becoming a
coveted method of garnering new audiences. Live streaming
doesn’t just provide a real-time interface to organisations, it also
allows for transparency and two-way communication. If you’ve
been keen on integrating live streaming into your marketing mix
but haven’t been quite sure how to, we’ve got you covered. Here
are a few options you can browse through.
Option 1. Craft a Live Streaming Series
A video series keeps your viewers coming back for more. Also, it’s
a way of inviting your viewers into your life and becoming a little
more personal with them. Make sure to carefully select subjects
you think will interest your audience. Browse the internet for

interesting topics, subscribe to popular blogs and keep yourself
updated on social media. Most often, trending topics make for
great video segments.
Option 2. Conduct Real-Time Conversations
With Clients
One-on-one chats are great ways of conveying to viewers that
you’re committed to them. Conduct personal conversations with
handpicked viewers, addressing questions, concerns and queries.
StreamNow is perfect for one-on-one live chats, preserving a
corporate aesthetic while giving out a personal message.
Option 3. Open a Forum for Questions
If you run a business that is tipped towards a bespoke services
model, it’s probable that your followers have questions regarding
your services. A live streaming Q&A forum is a fantastic way to
answer live questions to quell the doubts of several users
simultaneously. This also saves you the trouble of responding to
tonnes of user emails.

Option 4. Hold Interviews
There’s nothing better to convince a potential client to opt for
your services than a testimonial from a past client. Pick
customers who have benefitted from your products or services
and ease them through an interview highlighting the merits of
your offerings. But your interviews don’t have to be limited to
just clients. You could go the other way and interview veterans in
your field. Talk to them about their recommendations, their
thoughts and why they see your product as noteworthy.
Option 5. Capture a Third Party Event
You may find that even after racking your brain for brilliant
content for a live stream, you have nothing. And that’s okay.
There isn’t a rule to say that your live stream has to be sourced
from content produced by you. Seek a collaboration with another
brand who doesn’t have a live streaming platform; this makes it a
two-way street for both brands. Stream another brand’s event,
product launch or conference. Even if you make this an annual

affair, you have enough original content to keep your audience
engaged with. Plus, networking on your part can pay off in the
long run.
Video streaming holds immense value and potential for small and
mid-sized businesses in the years to come. With affordable
technology, a well-stitched marketing strategy and superior
content, live streaming is a serious possibility for every business.

eBook Feedback:
Website URL: www.streamhash.com
email: contact@streamhash.com
Skype: contact@StreamHash.com
Phone: +1- (415)-513-0273

The SME Market Potential for Video Streaming Services

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The SME Market Potential for Video Streaming Services