This document discusses improving business strategy, leadership, and management. It emphasizes having a monthly and quarterly plan, knowing where to invest to improve processes, analyzing spending decisions, and training staff to treat business money as if it were their own. It also stresses the importance of linking performance and pay, and taking action to boost profit, such as by addressing issues with people, systems, processes, marketing and sales. The overall message is that businesses need to focus on profitability to access funding, reinvest in growth, and achieve their goals.

1. #lovebusinesslovegrowth

2. For Strategy, Leadership and Management
From
household
names and
£100M…
To working with
growing
businesses
#lovebusinesslovegrowth

3. Revenue Generating
Managing Cost Of Sales
Managing Processes and Systems
Spending Decisions – Your Next Investments – Planning for Growth
What we’ll cover today…
#lovebusinesslovegrowth

4. The Leaky Bucket
Underlying Issues:
People/Systems/Process
Strategy Wheel
How GameChanger Works With Your Business
What we’ll cover today…
#lovebusinesslovegrowth

5. So, about Profit….
Are You a CHARITY or a BUSINESS?
• Profit Improvement Plans are good practice
• Profit determines –
• Access to Funding
• What you can reinvest to grow and achieve your secondary aims
• It’s the “reward” of a good business
• Lifetime profitability matters – overall, by product, by contract
OTHERWISE WHY BOTHER?
Definition of profit:
The surplus remaining after total costs are
deducted from total revenue.
#lovebusinesslovegrowth

6. Revenue Generation
The common mistakes I have seen….
• Invoicing
• Pricing
• Training
• Processes
• Management Reporting – Earned Vs Billed
• Debt
• Losing Clients
• NOT Managing existing clients
#lovebusinesslovegrowth

7. Revenue – The Numbers
You must know:
•Sales Figures and Trends
•P&L
•Cashflow
#lovebusinesslovegrowth

8. Fixing the Sales Message
I want to be my business to be known for…..
• What are you EXPERT in?
• What ORIGINALITY do you bring to projects?
• What are the 3 best testimonials you have had?
• What do others value about your
solution/product/service?
• Keep your Promises: Follow Up!
#lovebusinesslovegrowth

9. Fixing the Sales Message :
Marketing Messages
Take time to explore what makes you unique and valuable
And consider how you bring this into your brand….
….Do your customers clearly understand your proposition?
IF YOU DON’T KNOW – ASK!!!
#lovebusinesslovegrowth

10. Maximising the Customer and Sales
Experience
• How many times do you ask for the
SALE?
1. Client Meetings
2. Client TouchPoints
3. Upsell/Upgrade
• People are Sensitive
• Handle with Care
• Show Appreciation
• Be Respectful
• Listen well and judge pace
• Sales relationships require nurturing
#lovebusinesslovegrowth

11. Managing the Cost of Sales
The common mistakes….
Not measuring ROI and effectiveness of marketing spend
No supplier reviews
Skimping on Staff Development :
Short term saving, but long term pain
It’s needed for Efficiency & Service Improvement
#lovebusinesslovegrowth

12. What is behind the problem?People
• Time
• Training
• Discipline
• Focus
• No
connection
with pay and
performance
• People
Management
and Appraisals
• Culture
Systems
• Necessary
• Technology
• Efficiency
• Planned
Spend
• Fit for
purpose?
• Change
Resistance
Process
• Clarity
• Objectives
• Measurement
• Not End to
End
• Lack of Clear
understanding
#lovebusinesslovegrowth

13. Business
Excellence
Customer
Experience
Products
Partnerships
and
Suppliers
People and
Leadership
Marketing
and Sales
Brand,
Values,
Purpose
Operations
#lovebusinesslovegrowth

14. For Strategy, Leadership and Management
#lovebusinesslovegrowth

15. For Strategy, Leadership and Management
1. Have a monthly and quarterly plan.
2. Know what you will invest in to improve your People/Systems/Processes
3. Base your spending decisions on achieving measurable targets
4. Analyse the cost and benefit of decisions in your business
5. Train your staff to treat business money as if they were investing their own
6. Reward fairly – link performance and pay
#lovebusinesslovegrowth

16. For Strategy, Leadership and Management
ECONOMY
can be
The Silent Drain…
on
PROFIT#lovebusinesslovegrowth

17. For Strategy, Leadership and Management
The question is…..
CAN YOU AFFORD
NOT
TO TAKE ACTION?#lovebusinesslovegrowth

18. Reflection.
What did you learn that you will take immediate
action on in your business?
What might you find challenging?
What will have the biggest impact on your business?
What 3 actions will you now take to
#BOOSTYOURPROFIT?
#lovebusinesslovegrowth

19. Thank you!
Contact :
Laura Morrison, 07583 008320
www.thegamechangerconsultancy.com
BOOK a Chat – WWW.calendly.com/GameChanger
E-mail: info@thegamechangerconsultancy.com
FB: The GameChanger Consultancy
FB : The Talented Woman – Tips for Success
#lovebusinesslovegrowth