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UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019

Slides from the first ever UX Coffee Bournemouth event

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UX coffee 1 - UX Laws and Gestalt Psychology Workshop - 05-02-2019

  1. 1. Welcome!
  2. 2. 2 Please support this amazing space
  3. 3. The Plan What is this meet-up? Introductions round the table Does our brain perceive things as they exist on a page or screen? Gestalt Principles of Visual Perception Bad UI game Other UX “Laws” (not exhaustive!) 3
  4. 4. 4
  5. 5. Our brain often interprets what is on the page or screen to be something else. 5
  6. 6. Bad design is everywhere... Crane foot-operated switches. Image from Gerry Miller.Staff washroom, Dubai. Image from Silver Moor Business Consulting 6
  7. 7. ...we make the same mistakes in digital products! 7
  8. 8. 8
  9. 9. Gestalt psychology is an attempt to understand the laws behind the ability to acquire and maintain meaningful perceptions in an apparently chaotic world. Wikipedia 9
  10. 10. "The whole is something else than the sum of its parts" Kurt Koffka - Gestalt Psychologist 10
  11. 11. Core properties 11
  12. 12. Law of Prägnanz (Grouping laws) Our tendency to order our experience in a manner that is regular, orderly, symmetrical, and simple. 12
  13. 13. 13 Proximity Similarity Closure Symmetry [ ] { } [ ] Continuity Common Fate
  14. 14. Crap UI game 14
  15. 15. 15 Proximity Similarity Closure Symmetry [ ] { } [ ] Continuity Common Fate
  16. 16. 16Courtesy of Alan Trow
  17. 17. Anyone need a break? 17
  18. 18. Hick’s Law The time it takes to make a decision increases with the number and complexity of choices. 18
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  23. 23. What breaks Hick’s law in the printed pictures? 23
  24. 24. 24
  25. 25. Fitt’s Law The time to acquire a target is a function of the distance to and size of the target. 25
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  28. 28. What breaks Fitt’s law in the printed pictures? 28
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  30. 30. The Von Restorff Effect The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. 30
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  33. 33. What doesn’t use the Von Restorff Effect in the printed pictures? 33
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  35. 35. Summary We perceive “wholes” first Our perception and understanding is not formed from the parts of an object or image We like to group things There are many ways our visual perception system groups things to help us make sense of the world Size, uniqueness, and quantity have an effect When interacting with an interface, the size, quantity and colours we use have an effect on how successful it will be. 35
  36. 36. Thanks for coming! Twitter: @laura_yarrow Email: laurayarrow@gmail.com

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  • adrianh

    Mar. 11, 2019
  • adrianh

    Mar. 11, 2019
  • FilipeFilibox

    Oct. 24, 2019

Slides from the first ever UX Coffee Bournemouth event

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