A taste of the client centered, hands-on branding process we use to unite and strengthen our corporate and non-profit clients,while we get the information we need to build their brand uniquely.

1. Case Study: The Eli Home
Andrew Rea Design LLC

2. REBRANDING
THE ELI HOME

3. THE BRANDING SESSION
RIP, TEAR, DISCUSS, EAT BAGELS, AGREE, DISAGREE, ARRIVE AT COMMON GROUND

4. DOCUMENTATION
CHANGES, SLEEPING ON IT, FINDING CLARITY, ALL SIGN OFF

5. MOOD BOARDS
INCORPORATING EVERYTHING FROM THE BRANDING SESSION-A VISUAL GUIDE FOR FUTURE MATERIALS

6. Logo
Development
Once the branding session,
documentation and approval of the mood
board are complete, logo development
begins.

7. Logo Presentation
Presented in various scenarios

8. LOGO REDESIGN
BEFORE AFTER

9. STATIONERY SYSTEM
THE ELI HOME

10. POSTER / INVITATIONS TO LOGO UNVEILING
SCULPTED IN RUSTED STEAL-LOGO EVENT TARGETS CORPORATIONS

11. THE UNVEILING EVENT
LAURA REA, EXECUTIVE DIRECTOR-LORRI GALLOWAY, SCULPTRESS FIROUZEH KARAMLOU, CREATIVE DIRECTOR ANDREW REA

12. ELI HOME IN THE PRESS
ARTICLE IN OC REGISTER-THANK YOU AD IN OCBJ

13. WEBSITE
THE WEB SITE RE-DESIGN HELPS VISITORS ACCESS INFORMATION EASILY

14. 8 PANEL BROCHURE
CAPTURING THE JOY AND SUCCESS OF ELI HOME’S WORK