This session presented by Towards Maturity and Filtered took a look at the latest findings around what people paying for their own learning and development look for in terms of technology, accessibility and reward.

1. 10 Insights for
Engaging with
Learners
Paolo Lenotti
Head of Marketing at Filtered
@paololenotti
Marnie Threapleton
Head of Advisory Services at Towards Maturity
@MarnieThreap #FilteredWebinar

2. CONSUMER:
a person who purchases goods and
services for personal use
LESSONS FOR L&D:
 How to change learning culture
 How to support self-directed learning
 Skills needed to make this happen
What can
learners teach
L&D?

3. Two-thirds are well established in their job
roles (in post for over two years)
43% men
57% women
86% educated
to graduate
level
63% permanent employment
16% self-employed
8% on fixed-term contracts
1% apprentices/interns
12% other potential workers
25% in a director/manager role
2,084 paid for
own learning
Over 50% are 30-50 years old
43% work from home
91% responsible for their
time

4. 1. POSITIVE OUTLOOK
Only 21% of L&D
leaders support
career aspirations
80% say
online learning
can help them
further their
career

5. 2. WHERE’S THE LOVE?
Yet 3 in 5 L&D leaders don’t
believe their staff can
manage their own learning
88% know
what learning
they need
81% know
how to find it

6. Yet 40% of L&D leaders agree
that staff can’t learn in places
that are convenient to them
2in 3 find
accessing
learning from a
mobile device
essential or
very useful
3. CATCH ME IF YOU CAN

7. 4. THERE IS MORE TO
LIFE THAN COURSES
80% say
Google or other
search/web
resources are
essential or
very useful to
learn
Yet over 50% of L&D
leaders still see the
course as the only option

8. Yet 50% of L&D leaders feel
held back by staff reluctance to
engage with new technology
52% use
YouTube for
their own
learning
89%
download apps
5. WATCH THIS SPACE

9. 6. ME, MYSELF AND I
Only 26% of formal learning
has a technology element
1in 2 want a
personalised
learning
experience
1in 4 find it
essential

10. Yet only 1 in 5 L&D leaders
equip managers with the
tools to support their teams
1in 3 say
that training
support from
their managers
is critical
7. MANAGERS ARE KEY

11. 8. COLLABORATION
Only 11% of L&D leaders encourage
staff to solve problems socially
together, 12% by using curation tools
84% willing
to share
knowledge
through tech
Only 27%
do it regularly

12. Just 22% of L&D leaders
recognise and reward learners
57% want
learning to
contribute
towards a
qualification /
certificate
9. HIGH AND DRY

13. 10. L&D INPUT IS KEY
These companies are at least
x2 as likely to report benefits of
their learning strategy
High
performing
L&D teams
understand
their learners
as consumers

14. Lessons from top L&D performers that
are already engaging their workforce
They listen to learners
86% are proactive in understanding how learners
learn (30% average)
Think beyond the course
73% provide micro-content of <10 minutes (27%)
Simplify learner experience
84% allow access to learning anytime (58%)
What can L&D
learn and do
more of?

15. Support staff in their careers
78% support career aspirations (or personal job
goals) with technology learning (21%)
Facilitate collaboration
43% encourage learners to solve problems
together using social media (11%)
Support performance
51% managers provide active support in the
application of learning in the workflow (15%)
Help staff to help themselves
67% encourage individuals to organise their own
learning strategies (34%)
What can L&D
learn and do
more of?

16. Top Deck
x3 x5 X8x5x3
The Top Deck are ready for the future of learning
Quartile 1
(25%)
Top Deck
(10%)
Quartile 2Quartile 3Quartile 4

17. Click here to download
the full report
Click here to download
the full report

18. ABOUT US
Towards Maturity is a benchmarking practice that provides authoritative research
and expert consultancy services to help assess and improve the effectiveness and
consistency of L&D performance within organisations. It leverages the data gathered
from the largest learning and development benchmark in Europe.
Download our case studies to support your business case for change at:
www.towardsmaturity.org
Find out your own Towards Maturity Index™ to see if you are amongst the top
learning companies at: www.towardsmaturity.org/mybenchmark