1. 8/25/2016 Capgemini Kicks Off Backelite In Australia To Grow Design And Digital Offerings
Capgemini Kicks Off Backelite In Australia
To Grow Design And Digital Offerings
16 JUNE, 2016
MARKETING TECHNOLOGY
Home : Marketing : Capgemini Kicks Off Backelite In Australia To Grow Design And Digital Offerings
Capgemini took its digital service design consultancy, Backelite, to new
heights today when it launches its suite of services down under.
Posted by
B&T MAGAZINE
The launch of Backelite, which was marked this morning when Capgemini hosted a workshop breakfast alongside
Backelite customer, Coca-Cola Amatil and its GM Samantha Mitchell.

2. © 2016 The Misfits Media Company Pty Limited. All Rights Reserved.
Backelite is part of the Capgemini Group and is known for its ability to design “solutions for humans”, as well as a
focus on human interaction and end-user expectations at every touch point.
Backelite serves to solve complex business requirements from concept to delivery, with its Australian launch
expanding Capgemini’s capabilities in experience strategy, digital design, prototyping and development.
CEO of Capgemini Australia and New Zealand Nicolas Aidoud said of particular importance was Backelite’s ability
to deliver at scale and address growing demand for digital design and innovation services.
“With Backelite, we will bring speed to value and innovation to our clients through creativity and technology to build
unforgettable digital services,” he said.
Speaking at the event this morning, Mitchell said this partnership benefits Coca-Cola Amatil as “we like to work with
one partner” that houses all capabilities.
“We’ve been working with Capgemini for a couple of years now, to understand our audience and align
communication avenues,” she said.
“Our Fast Track Tomorrow Today B2B platform was the first thing we worked on with Capgemini, to help move
customer ordering online and create a self-service portal.
“We want to be the best at shopping and browsing, and so started working with Capgemini because it was about
getting the customer experience right. Our investment needed to be short and sharp, as technology is constantly
changing, and has in turn changed the way we partner.”
Susan Beeston, VP, digital services at Capgemini Australia and New Zealand added, “Backelite is integral to our
ambition to accelerate digital and will enhance our current capabilities at Capgemini.
“The digital ecosystem is evolving at such a fast pace so it is important to offer our clients a compelling full service
solution that can design, create and optimise digital services around our customers’ needs.”
Backelite will operate in collaboration with Capgemini’s consulting arm and marks the creation of a powerful new
full-service digital offering that will deliver fresh solutions, creating user experiences across websites, tablets, mobiles
and wearables.
AUSTRALIA BACKELITE CAPGEMINI COCA-COLA AMATIL NICOLAS AIDOUD SAMANTHA MITCHELL
SUSAN BEESTON