Get back in the building - how to go from feedback to features (without losing your mind)
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We all know we're supposed to get out of the building. But what Steve Blank doesn't tell you is that once you get out of the building, it's really overwhelming! This talk will give you a framework to effectively gather user feedback, synthesize it, prioritize it, and validate whether the changes you've made have actually fixed the probems.
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Get back in the building - how to go from feedback to features (without losing your mind)
- 1. Get back in the building How to translate customer feedback into features (without losing your mind) Lauren Gilchrist @lgilchrist Lovingly illustrated by Linda Joy @ljoy
- 2. “Get out of the building” - Steve Blank
- 3. But here’s what Steve doesn’t tell you.....
- 4. Getting out of the building is overwhelming.
- 5. Your users have a lot of problems.
- 6. Your users have really hard problems.
- 7. You think you need to fix everything.
- 8. But you need to fix the riskiest problems first.
- 9. Feedback --> Features 1. Capture feedback effectively 2. Synthesize 3. Prioritize 4. Implement. Validate. Repeat.
- 11. Get feedback regularly. 1. CAPTURE FEEDBACK EFFECTIVELY
- 12. Get feedback as soon as you can communicate an idea. 1. CAPTURE FEEDBACK EFFECTIVELY
- 13. Don’t ask leading questions. 1. CAPTURE FEEDBACK EFFECTIVELY
- 14. Record user feedback verbatim. 1. CAPTURE FEEDBACK EFFECTIVELY
- 15. Don’t forget to capture frequency. 1. CAPTURE FEEDBACK EFFECTIVELY
- 16. 2. Synthesize
- 17. Group post-its by theme. 2. SYNTHESIZE
- 20. 3. Prioritize
- 21. Sort problems by frequency vs. impact. 3. PRIORITIZE
- 22. Brainstorm solutions for problems most likely to kill your product. 3. PRIORITIZE
- 23. Pick the easiest solution (s) & implement. 3. PRIORITIZE
- 25. Did the easiest solution fix the problem? 4. IMPLEMENT. VALIDATE. REPEAT.
- 26. If so, solve the next problem that’s most likely to kill your product. 4. IMPLEMENT. VALIDATE. REPEAT.
- 27. If not, choose another solution and repeat. 4. IMPLEMENT. VALIDATE. REPEAT.
- 28. Feedback --> Features 1. Capture feedback effectively 2. Synthesize 3. Prioritize 4. Implement. Validate. Repeat.
- 29. Thank you! Lauren Gilchrist @lgilchrist Lovingly illustrated by Linda Joy @ljoy