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Lauren Maxwell, Storyteller and Communications Strategist
Social Cloud Deployment and Adoption, Office of the CIO, IBM
IBM’s Social Business
Transformation
Focused on outcomes
Agenda
– The value of social
– Using social to produce results
– Strategies that work: IBM’s social success
– What’s next? Moving to IBM Verse
Exploring the value of social
©2015 IBM Corporation 23 September 20154
Defining Social Business
A social business is
an organization whose
culture of participation
and systems of
engagement
encourage networks
of people to create
business outcomes.
– Derived from Andrew Grill/IBM Interactive
©2015 IBM Corporation 23 September 20155
IBMers are embracing social–Internally and
externally
©2015 IBM Corporation 23 September 20156
Employee
Engagement
Speed & Agility EfficiencyInnovation
Improved Client
Experience & Growth
For the company:
For IBMers:
Improved Flow
Career Progression
Sense of Belonging
Reputation & Eminence
Outcomes of IBM’s Social Business Journey
©2015 IBM Corporation 23 September 20157
Social Ambitions
Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact
For more info, visit: ibm.com/ibmcai/socialstudy
Using social to produce
results
©2015 IBM Corporation 23 September 20159
Understand the power of participation
Connect to undiscovered information & experts
Discover new relationships
Execute better business decisions
Capture, package and reuse user
created content
©2015 IBM Corporation 23 September 201510
Champion social from above and below
200 IBM Executives Coached
Over two years
 Coached execs score 60% higher
 Coached execs have 4x as many
network contacts and create 6x as
much helpful content
 57% of uncoached executives score
below 20 - only 21% of coached
execs fall below this level
©2015 IBM Corporation 23 September 201511
IBM’s Social Dashboard – Measure your success
©2015 IBM Corporation 23 September 201512
• Drives ground-up innovation
• Moved away from top-down
funding decisions
• Equips IBMers to develop apps
• 157 fully funded apps in 2014
• Estimated benefit of $3.25M
IBM’s ifundIT
Community-driven, enterprise crowdfunding
IBMers from 34 countries
submitted over 1500
mobile app ideas in 2014
Trust and empower your people
©2015 IBM Corporation 23 September 201513
IBM has driven outcomes by creating a culture
of participation
Our path to success
 Focus on outcomes
 Develop strategy
 Coach executives
 Train employees
 Drive advocacy
Strategies that work: IBM’s
social success
©2015 IBM Corporation 23 September 201515
©2015 IBM Corporation 23 September 201516
Being social uncovers innovation
Our analysis observed a statistically significant
correlation between employee engagement and
innovation results where optimally engaged employees
are 120% more likely to generate measurable
innovation.
After employee tenure, social behavior was the single
most important predictor of innovation by a long shot.
Basis: Study of Enterprise Graph and Patents & Publications Data
Source: Marie Wallace’s blog – All Things Analytics
©2015 IBM Corporation 23 September 201517
• To help IBMers collaborate socially
• Reverse-mentoring and knowledge sharing
• Developed proposals faster
• Over 600 hours of collaboration in 2014
• 60+ live deal blogs
• 10% increase in bid wins
Collaborate like the IBM Supply Chain’s
Proposal Center of Competence
17
“Business impact in
one click.”
-Nanci Taylor, VP
©2015 IBM Corporation 23 September 201518
• HUB used for project management
and communications
• Streamlines multi-party responses to
RFPs
• Used the HUB to close a multi-
million cross-brand deal for IBM
• Improved client relationship and
increased revenue
close
Being social drives bottom-line results
The Boeing Account Team’s Client
CollaborationHUB
Create a lead-by-example
culture.
What’s next? Moving to
IBM Verse
©2015 IBM Corporation 23 September 201520
Why are we moving to cloud mail and IBM Verse?
• Be our own best reference
• Adopt the latest technologies in an agile way
• Take advantage of cloud efficiencies
• Enhance collaboration within and beyond the
firewall
We want
to…
©2015 IBM Corporation 23 September 201521
Moving IBMers to Verse in 2015
Goal: Move 400,000+ IBMers to cloud mail this year
Process: Fail fast, improve quickly, hit velocity
400,000+
©2015 IBM Corporation 23 September 201522
Moving to IBM Verse – Early stages
• 40,000 Early Adopters
• Vibrant community
• Agile deployment
Made early
improvements
to boarding steps and
documentation
Prioritized customer
service
©2015 IBM Corporation 23 September 201523
• Social support model
• Vibrant community
• User and
communications
focused
• Clear outcomes in
mind
• Reached velocity
Being social empowers your workforce
Where were we by August?
78,000 moved to cloud in one month
©2015 IBM Corporation 23 September 201524
September 2015 Status
225,000+ on Verse
• Tackled hurdles
• Simplified boarding steps
Improved the process
for IBMers and our clients
• Design thinking influence
• Modern interface
• Faceted search
• Calendar bar
• Waiting for/Needs action
IBMers’ Favorite Features
©2015 IBM Corporation 23 September 201527
27
Takeaways
 There is value in social.
 Focus on outcomes.
 Use a strategy to drive adoption.
 Make the best technologies available and
pervasive.
Thank you.
Lauren Maxwell
Communications Strategist, Social Cloud Deployment and Adoption
Office of the CIO, IBM
www.linkedin.com/in/laurenmax
www.twitter.com/maxwelllauren
laurenmaxwell@us.ibm.com

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IBM's Social Business Transformation

  • 1. Lauren Maxwell, Storyteller and Communications Strategist Social Cloud Deployment and Adoption, Office of the CIO, IBM IBM’s Social Business Transformation Focused on outcomes
  • 2. Agenda – The value of social – Using social to produce results – Strategies that work: IBM’s social success – What’s next? Moving to IBM Verse
  • 4. ©2015 IBM Corporation 23 September 20154 Defining Social Business A social business is an organization whose culture of participation and systems of engagement encourage networks of people to create business outcomes. – Derived from Andrew Grill/IBM Interactive
  • 5. ©2015 IBM Corporation 23 September 20155 IBMers are embracing social–Internally and externally
  • 6. ©2015 IBM Corporation 23 September 20156 Employee Engagement Speed & Agility EfficiencyInnovation Improved Client Experience & Growth For the company: For IBMers: Improved Flow Career Progression Sense of Belonging Reputation & Eminence Outcomes of IBM’s Social Business Journey
  • 7. ©2015 IBM Corporation 23 September 20157 Social Ambitions Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact For more info, visit: ibm.com/ibmcai/socialstudy
  • 8. Using social to produce results
  • 9. ©2015 IBM Corporation 23 September 20159 Understand the power of participation Connect to undiscovered information & experts Discover new relationships Execute better business decisions Capture, package and reuse user created content
  • 10. ©2015 IBM Corporation 23 September 201510 Champion social from above and below 200 IBM Executives Coached Over two years  Coached execs score 60% higher  Coached execs have 4x as many network contacts and create 6x as much helpful content  57% of uncoached executives score below 20 - only 21% of coached execs fall below this level
  • 11. ©2015 IBM Corporation 23 September 201511 IBM’s Social Dashboard – Measure your success
  • 12. ©2015 IBM Corporation 23 September 201512 • Drives ground-up innovation • Moved away from top-down funding decisions • Equips IBMers to develop apps • 157 fully funded apps in 2014 • Estimated benefit of $3.25M IBM’s ifundIT Community-driven, enterprise crowdfunding IBMers from 34 countries submitted over 1500 mobile app ideas in 2014 Trust and empower your people
  • 13. ©2015 IBM Corporation 23 September 201513 IBM has driven outcomes by creating a culture of participation Our path to success  Focus on outcomes  Develop strategy  Coach executives  Train employees  Drive advocacy
  • 14. Strategies that work: IBM’s social success
  • 15. ©2015 IBM Corporation 23 September 201515
  • 16. ©2015 IBM Corporation 23 September 201516 Being social uncovers innovation Our analysis observed a statistically significant correlation between employee engagement and innovation results where optimally engaged employees are 120% more likely to generate measurable innovation. After employee tenure, social behavior was the single most important predictor of innovation by a long shot. Basis: Study of Enterprise Graph and Patents & Publications Data Source: Marie Wallace’s blog – All Things Analytics
  • 17. ©2015 IBM Corporation 23 September 201517 • To help IBMers collaborate socially • Reverse-mentoring and knowledge sharing • Developed proposals faster • Over 600 hours of collaboration in 2014 • 60+ live deal blogs • 10% increase in bid wins Collaborate like the IBM Supply Chain’s Proposal Center of Competence 17 “Business impact in one click.” -Nanci Taylor, VP
  • 18. ©2015 IBM Corporation 23 September 201518 • HUB used for project management and communications • Streamlines multi-party responses to RFPs • Used the HUB to close a multi- million cross-brand deal for IBM • Improved client relationship and increased revenue close Being social drives bottom-line results The Boeing Account Team’s Client CollaborationHUB Create a lead-by-example culture.
  • 19. What’s next? Moving to IBM Verse
  • 20. ©2015 IBM Corporation 23 September 201520 Why are we moving to cloud mail and IBM Verse? • Be our own best reference • Adopt the latest technologies in an agile way • Take advantage of cloud efficiencies • Enhance collaboration within and beyond the firewall We want to…
  • 21. ©2015 IBM Corporation 23 September 201521 Moving IBMers to Verse in 2015 Goal: Move 400,000+ IBMers to cloud mail this year Process: Fail fast, improve quickly, hit velocity 400,000+
  • 22. ©2015 IBM Corporation 23 September 201522 Moving to IBM Verse – Early stages • 40,000 Early Adopters • Vibrant community • Agile deployment Made early improvements to boarding steps and documentation Prioritized customer service
  • 23. ©2015 IBM Corporation 23 September 201523 • Social support model • Vibrant community • User and communications focused • Clear outcomes in mind • Reached velocity Being social empowers your workforce Where were we by August? 78,000 moved to cloud in one month
  • 24. ©2015 IBM Corporation 23 September 201524 September 2015 Status 225,000+ on Verse • Tackled hurdles • Simplified boarding steps Improved the process for IBMers and our clients
  • 25. • Design thinking influence • Modern interface • Faceted search • Calendar bar • Waiting for/Needs action IBMers’ Favorite Features
  • 26.
  • 27. ©2015 IBM Corporation 23 September 201527 27 Takeaways  There is value in social.  Focus on outcomes.  Use a strategy to drive adoption.  Make the best technologies available and pervasive.
  • 28. Thank you. Lauren Maxwell Communications Strategist, Social Cloud Deployment and Adoption Office of the CIO, IBM www.linkedin.com/in/laurenmax www.twitter.com/maxwelllauren laurenmaxwell@us.ibm.com