Lavan Marketing Agency company profile

1. APRIL 2017

2. LAVAN
MARKETING AGENCY
HELLO!
Simplicity, Creativity…

3. WHO WE ARE
Lavan is a full-service Marketing and Advertising Agency and the first of its
kind to mainly focus on Digital Marketing in Iran. We are also active in the
MENA region through our office in the UAE and Turkey.
We currently offer a variety of services to both domestic companies as well
as foreign companies that are currently active in Iran such as:
 MARKETING CAMPAIGNS
 WEB DEVELOPMENT
 SEO
 GOOGLE ADWORDS
 PPC WEB BANNERS
 SOCIAL MEDIA MARKETING
 EMAIL MARKETING
 WEBLOGS

4. “
Social Media is about sociology and
psychology more than technology.
Brian Polis

5. I. Executive Summary
II. Company Profile
III. Advertising Tools
TOPICS OF DISCUSSION

6. EXECUTIVE SUMMARY
OUR HISTORY
I

7. EXECUTIVE SUMMARY
FARASSOO designs, manufactures and markets consumer products. Currently, the group
consists of various companies from manufacturing to marketing and retailing from which Lavan
Marketing was born. However, it started its activities with consumer electronic products in 1990.
Since then, FARASSOO has impressed the local market by a wide range of quality goods and
brands up to the present day.
This history and market know-how gives Lavan Marketing a competitive edge over other
agencies in the field of technology and IT. As a comprehensive provider of all marketing services,
Lavan Marketing Agency currently caters to the needs of the domestic market, international
companies entering the market, while considering and taking in to account current marketing
and advertising trends and directions.
Lavan Marketing Agency also ensures to provide more successful and creative solutions by
focusing mainly on digital tools, products and services using online and offline techniques and
tactics. Reality is that based on the popularity of smartphones and digital platforms such as
social media networks, we can state with confidence that digital marketing will have a
substantial impact on the marketing plans of companies and organizations in the near future.

8. LAVANPOUR FAMILY

9. LAVAN’S ORGANIZATIONAL
STRUCTURE
Content
Developer
Social Media
Manager
Analysis
Team
Instagram
Twitter
LinkedIn
Telegram
Online
Behavior
Social
Network
UI/UX Text Photograph Video
Client
Web
Content
Generator
Account
Team
Project
Manager
Strategist
Motion

10. OUR CLIENTS

11. FIND US AT
MAIN OFFICE
HQ Address: No.17, Navak St., Africa
Blvd., Tehran, Iran
Tel/Fax: +98 21-89337
Website: www.lavan.co
Email: info@lavan.co

12. “High-Quality content that tells a story is
instrumental in the success of emerging platforms
that often target a younger, savvy and media-
bombarded audience.
Stacy Goodman

13. COMPANY PROFILE
II
PAST & CURRENT MARKETING ACTIVITIES

14. MARKETING CAMPAIGNS
One of the main methods of attracting and keeping audiences engaged within social
networks is by defining periodic campaigns throughout various occasions. By doing
so, a positive atmosphere is created around the brand and will increase brand
awareness through word-of-mouth marketing.
Lavan Marketing Agency is able to develop ideas and define various periodic
campaigns for companies by surveying and researching the brand potential. In order
to reach a larger audience, these campaigns may be implemented online using ATL
and BTL methods of promotion:
Lavan services in this section include:
⎕ Identifying the brand or product’s potentials for defining a campaign
⎕ Developing ideas for digital and guerilla marketing as well as periodic campaigns
⎕ Designing and calculating executive features and dimensions of the campaign
⎕ Providing scheduling, budget and an executive plan for the campaign
⎕ Holding the executive phase of campaign
⎕ Providing reports regarding the execution procedures and results of the campaign

15. OFFICIAL IRAN
NUTELLA LAUNCH
Lavan’s services:
⊡ Developing the campaign concept
⊡ Creating concept for Teasing phase with claim
and official Iran campaign launch
⊡ Planning the campaign procedure
⊡ Campaign execution and promotion
⊡ Designing and creating online and offline
content for various mediums
⊡ Event to be held with PR
Achievements:
Duration: 12 months (Starting Feb. 2017)
Instagram followers: 3000 in 4 week
Telegram members: 1000 in 4 week
Total impression received online: -
Localized back label photography

16. OFFICIAL IRAN
NUTELLA LAUNCH

17. ASUS
SALAM ZENDEGI
Lavan’s services:
⊡ Developing the campaign’s
idea/concept
⊡ Scenario writing for the campaign
⊡ Implementing the campaign
⊡ Creative OOH advertisement designs
⊡ Landing page design and development
⊡ Tracking and reporting
Achievements:
⊡ Duration: 2 months
⊡ Instagram follower increase: 8K
⊡ Instagram hashtags used: 11K
⊡ Website landing page views: 200K
⊡ Total impressions received online: 2M

18. ASUS
SALAM ZENDEGI

19. Lavan’s services:
⊡ Developing the campaign on
Instagram and Telegram
⊡ Communications Management
⊡ Production and Publication of
Content
⊡ Influencer Marketing
Achievements:
Duration: 2 months
Instagram followers: 2-3K
Registrations: Over 150 Teams / Over 200
Cooking recipes provided
LG
CHALLENGER /
HOME CHEF

20. GOLRANG
BARLIE BRAND

21. GOLRANG
BARLIE BRAND
Lavan’s services:
⊡ Developing the campaign concept
⊡ Scenario writing for the campaign
⊡ Consulting the company on how to
reach audiences
⊡ Planning the campaign procedure
⊡ Campaign execution and promotion
Achievements:
Duration: 12 months
Instagram followers: 20K
Telegram members: 2.5K
Total impression received online: 2.2M

22. MODISEH ONLINE
MY LITTLE MODEL
Lavan’s services:
⊡ Developing the campaign concept
⊡ Scenario writing for the campaign
⊡ Consulting the company on how to
reach audiences
⊡ Planning the campaign procedure
Achievements:
Duration: 4 months
Profiles: 10K users
Total impressions received online : 1M

23. WEB DEVELOPMENT
Most people may never visit a large company’s headquarters or offices; however, they
do get information about the company and the brand through various channels, one
of which is the product. The first thing that affects the audience’s opinion about the
brand within an online environment however, is undoubtedly its website.
Lavan Marketing Agency can provide various solutions in the field of web design and
development for companies to help them present their brand and products
effectively.
Lavan services in this field include:
⎕ UI design
⎕ UX design
⎕ Website design, redesign and optimization
⎕ Content-based or product-based web development
⎕ Content creation and update
⎕ SEO
⎕ SEM

24. “
48% of people consider a website’s design
as the number one factor in deciding the
credibility of a business.
Source: Truconversion.com

25. WEBSITE DESIGN PROCESS
Develop-
ment
Initial
Contact
Content LaunchPlanning Design
Progression of Web development

26. USER EXPERIENCE IS KEY
IN WEB DESIGN
The website of your company or business is often the first interaction of customers to
your brand. Therefore, it’s important that it conveys the right kind of message and
helps in building trust between customers and the company.

27. WEBSITE
PORTFOLIO
www.arian-motor.com (2016) www.howtoinvestiniran.com (2016)

28. www.espeero.com(2016)
WEBSITE
PORTFOLIO

29. INSTAGRAM
Instagram is by far the most popular social network for sharing pictures and is also known
as the most popular and preferred social network in Iran as there are more than 14,000,000
active Iranian users participating in it. The target audience on Instagram includes all
demographics and age ranges however, it is predominantly used by teens and adults.
Brands may take advantage of this fact by helping enhance audience knowledge of the
brand and the impact they can have.
Lavan Marketing Agency is ready to offer various services on Instagram through its young
and active tech savvy team. These services include:
⎕ Offering customer service in three time-frames: working hours, 18/7, and 24/7
⎕ Producing and publishing content at specified time intervals
⎕ Bilingual response within 180 minutes from time of contact (available in both
Persian/Farsi and English)
⎕ Creating and managing related hashtags
⎕ Responding to direct questions in within 180 minutes from time of contact
⎕ Providing monthly management reports indicating:
⎕ Hashtag counts and their uses
⎕ Most popular pictures published on Instagram
⎕ Likes and comments variation charts for specific time-frames
⎕ Most active users

30. INSTAGRAM PROGRESS
Initial Meeting Photography
Content
Creation
Content
Development
Bench-
marking
Publishing &
Managing

31. 15,000,000
Active Instagram users in Iran!

32. 4.21% Engagement Rate
On Instagram
120 times Higher
Than on Twitter
58 times Higher
Than on Facebook

33. “Social Media is an
ingredient, not an entrée.

34. MONSOON
GROUP
Tomo Cucina Tamasha Kubaba Monsoon Lounge

35. MONSOON
GROUP
Divan
Management of Monsoon Group’s Instagram pages requires an
attention to detail above and beyond other Instagram Pages. In
order to differentiate each restaurant from one another, we came
up with a Characteristics table for each restaurant personifying
each with a particular character.
For example, the type of content that we post on Divan’s
Instagram page is quite different (and much more mature) than
the type of content that we post on Kubaba or Tomo’s page.
Posting up to 25 photographs per month per page (125
posts/month) makes this a challenging task however, Lavan has
been able to surpass expectations by not only providing
photographs, but also GIF’s, stop motion videos, and other
animations for each account.

36. MONSOON
GROUP
Each unique account has
been personified as an
Individual, which will be
reflected in the type of
content that we post for that
account and the tone of voice
we use in the captions when
conversing with the target
audience.
We also defined Pantone®
colors for each account as a
guideline for the main colors
to use when creating content.

37. INSTAGRAM
REPORTING
As well as other
reporting software's /
applications such as:

38. LINKEDIN
LinkedIn is one of the most popular social media platforms in the B2B environment
which is also the case in Iran. In order to attract an audience of a higher level of
education and reach more qualified contacts, it is essential for brands and service
companies to participate on this platform.
LinkedIn serves as a professional network, targeting a particular commercially inclined
audience.
Lavan Marketing Agency offers dedicated services for social networks including:
⎕ Offering customer service in three various time-frames: working hours, 18/7, or
24/7
⎕ Producing and publishing content at specified time intervals
⎕ Bilingual response within 180 minutes from time of contact (available in both
Persian/Farsi and English)
⎕ Providing monthly management reports indicating:
⎕ Most popular published contents
⎕ Likes and comments variation charts

39. LAVAN’S LINKEDIN STATUS
Lavan Marketing
has the highest number of
followers in comparison to
other Marketing &
Advertising agencies in the
region.

40. TWITTER
People use Twitter to connect with their interests and discover new products.
Effectively showcase your business and bring interested audiences to your site. When
people follow you on Twitter, they want to hear more from you and are likely to
become loyal customers. In fact, 94% of survey respondents plan to purchase
something from a Social Media Business that they follow.
Lavan will use Twitter to:
⎕ Increase site visits
⎕ Increase conversions and sales
⎕ Build an audience
⎕ Increase Engagement

41. “
In 2016, average number of social
messages needing a response grew 18%
year over year.
Source: Sprout Social

42. TOP CHOICE FOR
CUSTOMER CARE
34.5%
5.3%
16.1%
19.4%
24.7%
Social Media
Store
Telephone
Email
Website/Live Chat
Source: Sprout Social

43. TELEGRAM
Telegram is the most popular social network in Iran right now with over 20 million
users. Therefore, Lavan Marketing Agency offers special services in this area also.
Lavan’s services in this messaging application include:
⎕ Setting up and managing Telegram channels
⎕ Producing content for publishing in viral form
⎕ Designing and creating Telegram sticker packages
⎕ Developing Telegram robots
⎕ Executing Telegram campaigns

44. ADVERTISING TOOLS
III
Online/Offline

45. Instagram
Influencer
Marketing
LinkedIn
Instagram
Ads
Google
AdWords
Display
Ads
Mobile
Banners
Twitter
Blog
Google
AdWords
SEO / SEM
Email
Marketing
Info-
graphic
Press
Release
Articles
Guides
Events
Expo’s
Video
Marketing
Webinar
White
Papers
Content
Marketing
Platforms
Promotional Tools
Public Relations
ONLINE MEDIA ACTIVITY
TOOLS
Telegram
Telegram
Robots

46. SEARCH ENGINE OPTIMIZATION
By using various tools and experiences, Lavan Marketing Agency provides the best options
and solutions to improve the company’s website SEO ranking.
Using analytical tools, we assess the current SEO situation and after collecting data and
information, we improve the SEO and display the keywords related to the business.
Lavan services in this section include:
⎕ Current SEO status reports
⎕ Providing various solutions for web page optimization
⎕ Improving the page rank in the search engine result page by producing great content
⎕ Standardizing the codes according to W3C
⎕ Content creation and update
⎕ Suggesting suitable keywords for the company and the industry
⎕ Creating suitable Meta tags to improve the position in search engine results
⎕ Create Google Analytics and Google webmaster accounts to receive reports and analytics
periodically
All of the mentioned services can be provided in the form of a consultation or may be
executed by our team if required.

47. Google Search: Invest Iran

48. SEO EXAMPLE

49. PPC BANNER ADS
Pay-Per-Click banner ads and mobile app banners are among the most popular
advertising tools for digital marketers.
Lavan Marketing Agency helps its clients choose the most effective advertising
solution from its media owner partners; SabaVision, Anetwork, ClickYab, and
FastClick. Web banners cost may be calculated by either CPC (Cost per Click) or CPM
(Cost-Per-Thousand Impressions).
Lavan services in this section include:
⎕ Listing the best websites to display the ads
⎕ Creating the web banner ad campaigns
⎕ Designing web banners
⎕ Reporting on the web banner campaign’s performance periodically
⎕ Designing the landing page of the campaigns

50. WEB BANNER
DESIGNS

51. GOOGLE ADWORDS
Google AdWords is an online advertising service that enables advertisers to compete
to display a brief advertising copy to web users, and is accounted for more than 70%
of Google’s income.
Google AdWords is used as an SEM tool and its PPC payment method makes it
attractive to advertisers.
Lavan can get the company’s ads on Google’s first page by creating PPC campaigns
and defining suitable keywords.
Lavan services in this section include:
⎕ Creating periodic campaigns
⎕ Analyzing and defining keywords and their cost
⎕ Reporting on the clicks and other KPI’s for any keyword

52. GOOGLE
ADWORDS

53. INFOGRAPHICS
SAMPLES
Infographics can convey a large
amount of information in a
compressed and easy-to-
understand format that is also
pleasing to look at.
Lavan can create and send a variety
of infographics through either
Telegram, Email marketing, weblogs
or other mediums.
Here we have examples of
infographics created for the
investment blog
‘www.howtoinvestiniran.com’ and
Lavan’s own Norouz Package.

54. EMAIL MARKETING
Communicating with your target market on a weekly or monthly basis, or sharing
content directly by email is one of the most efficient digital marketing tools available
for engaging your audience.
Using email marketing services and tools such as MailChimp, MailerLite, and MailJet,
Lavan Marketing Agency can produce, send and manage the email marketing process
efficiently.
Lavan’s services in this section include:
⎕ Designing and creating email campaigns, sending emails as
newsletters/infographics
⎕ Managing the email contacts database
⎕ Reporting on each sent newsletter:
⎕ Total number of sent emails
⎕ Click to Open Rate
⎕ Total number of viewed emails
⎕ Click on the link in the email or CTR

55. EVENTS & PRESS
It is every business owner’s desire to showcase their brand and company through journals
and various cyber events as well as have their brand and products mentioned inside local
and international news agencies.
Lavan Marketing Agency understands this need and thus provides consulting services for
publishing and covering company news/events in the best domestic and foreign media
outlets with the assistance of journalists in various fields such as; IT, Healthcare, Finance,
Sports… etc. In addition, Lavan has partners throughout the world making it capable of
holding events both inside the country and abroad.
Lavan’s services in this field includes:
⎕ Holding events
⎕ Writing news articles
⎕ Compiling and editing news for publication
⎕ Publishing in domestic/international press
⎕ Providing reports on news feedback
All of the services mentioned above can be provided in the form of a consultation or may be
executed by our team if required.

56. HOW TO INVEST IN IRAN
MUSCAT EVENT
Sina Financial Group
HTII
Achievements:
February 2016
Muscat, Oman
Guest numbers: 200 Foreign
Investors

57. ASTELLAS
PRESS

58. THANKS!
Any questions?
You can find us at
info@lavan.co

59. This proposal along with its contents are provided on the understanding that if the proposal goes ahead
without our involvement, the ideas, solutions and concepts are and remain the intellectual property of Lavan
Marketing & Advertising.
The proposal material will not be used without the involvement of Lavan nor without their consent to use
incase of their absence. Any such use of this intellectual property will result in Lavan taking the necessary
legal actions.