Pitch deck for investors interested in LawKick, a marketplace for legal services.

1. The easiest way to find legal help.
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2. Problem
It’s difficult to find legal help that is
Personalized
Accessible
Affordable
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3. Problem
A huge market
Why is this the case?
$100B
$100B annual market for small biz and consumer legal services
that is highly fragmented
49% of lawyers in private practice are solo practitioners
operates inefficiently
Prices are inflated due to high client acquisition costs
Efficiency
and drives up prices.
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Prices

4. Solution
Bring the market online to create efficiency.
Aggregate small legal service providers onto a single platform
Make it easy for consumers to connect with them and solicit legal services
Decrease client acquisition costs for solo practitioners and small law firms
Enable greater accessibility to legal services at competitive prices
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5. Product
A marketplace where people can connect with local lawyers and
receive personalized price quotes for the legal help they need.
Fill out a questionnaire
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Get bids from lawyers
Compare, communicate, and hire

6. Solves Needs on Both Sides
Accessibility
Measurable ROI
Price Transparency
Highly Qualified Leads
Personalized Services
Competitve Prices
CONSUMERS
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Efficient Client Acquisition
More Exposure and Client Volume
LAWYERS

7. Team
Michael Chasin
• BS$in$Biology$+$
University$of$Arizona,$
Summa$Cum$Laude$
• JD$+$Loyola$Law$School$
• MBA$+$Loyola$
Marymount$University$
• Founder$and$CEO$of$
AppVenturous,$LLC$
• Previous$business$
experience$founding/
selling$event$planning$
company$
• President$and$Sole$
Founder$of$ZBT$
Fraternity$chapter$at$
UNC+CH$
• Focus:$biz$dev,$sales,$
partnerships,$
fundraising$
• 3+$years$experience$
developing$mobile$
apps$and$games$
• Focus:$UI/UX,$product,$
user$acquisiKon,$
vision,$strategy$
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Stas Baydakov
$
Aaron George
• BA$in$Business$+$UC$
Santa$Barbara$
• 15+$years$of$
experience$in$coding/
website$development$
• Previous$founder$
experience$running$a$
web$development$
company$
• Focus:$front$end$&$
back$end$
development,$analyKcs$

8. Main Competitors
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9. Differentiation
Personalization
Based on specific needs and budget
Transparency
Lawyers/clients can screen one
another before interacting
Breadth
Covers all major areas of law
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Pricing
A free service for consumers

10. Market Size
$300B
Total annual market for
legal services in the US
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$100B
Annual market for
consumer & small
biz legal services
$2.5B
Estimated
annual marketing
spend for small
law firms

11. Business Model
3 revenue sources
Pay-per-Contact Lead Gen Fees
Fees for qualified leads when a client contacts a lawyer after receiving a bid
Lawyer Subscriptions
SaaS model, with tiered monthly fees for access to different features and tools
Lawyer Advertising
Monthly fees to be featured or promoted within particular practice areas and jurisdictions
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12. Investment Opportunity
Seeking a $1.3M series seed investment (24 month runway)
Primary use of proceeds:
Hiring 2 more engineers to continue building and improving the platform
Advertising, marketing, and PR to generate awareness and acquire users
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