1. Social Media Highlights
powered by & .
Wednesday 7th, 2011

2. LeWeb’11'
LeWeb'brings'together'the'most'influen3al'
audience'in'the'Internet'ecosystem.''
We'have'already'seen'a'substan3al'increase'
in'social'media'traffic'leading'up'to'the'
event.'

3. Social demographics for LeWeb’11
73%$Male''
27%'Female'
$ 14%$:$Rest'of'World'
41%$25B34'yrs'old' United'States'
$ France'
United'Kingdom'
37%$from'the'US' US$37%$
Spain'
Germany'
Netherlands'
Switzerland'
Canada'
FR$30%$ Belgium'
Italy'

4. +26% more social mentions for LeWeb’11
LeWeb'2010' LeWeb'2011'
3'500' Nov$30$–$Dec$1,$2011$$
• 'TechCrunch'giveaway'last'chance'
• 'Many'announce'they'are'aTending'
3'000' LeWeb'and'encourage'others'to'
aTend'or'watch'online'
2'500'
Nov$26,$2010$
• 'Announcement''of'
2'000' Nov$16,$2011$$ TechCrunch'free'LeWeb'
#'of'Social'Men3ons'
• 'Announcement''of' 3cket'contest'
1'500' TechCrunch'free'LeWeb'
3cket'contest'
1'000'
500'
0'
Timeline'
16,790$social$men>ons$of$LeWeb’10$
21,424$social$men>ons$of$LeWeb’11$

5. +27% social mentions of start-up finalists
Babelverse'
Beintoo'
Gauss'
inZair'
ARNav'
staround'
Commerces'&'Co'
ClearKarma'
HeyCrowd'
Flagfriend'
Geokiwi'
Compath.me'
apila'
Echo'Labs'
23minutes.to'
RadikHub'
0' 20' 40' 60' 80' 100' 120' 140' 160'
#'of'Social'Men3ons' 993$social$men>ons$at$LeWeb’10$
1,262$social$men>ons$at$LeWeb’11$

6. What did people say about Babelverse?

7. LeWeb‘10'–'Social'Roundup'
What'was'driving'conversa3ons'
last'year?'

8. Social mentions trended @ LeWeb’10
10am$–$11am$$
• 'Jason'Goldman'
• 'Ethan'Beard'
• 'Many'unlock'the'LeWeb'
3'500' 2010'badge'on'Foursquare' 10am$–$11am$$
• 'Ignite'discussions'on' 3pm$–$4pm$$
“twiplomacy”'and'open'data' • 'StartBup'Compe33on'
• 'More'4sq'badges'and'checkBins' Finals'
3'000'
5pm$–$6pm$$
• 'Social'Media'
2'500'
Keynote'by'
Jeremiah'Owyang'
2'000'
11am$–$12pm$$
• 'MaT'Mullenweg''
• 'Mitchell'Baker'
#'of'Social'Men3ons'
• 'David'Ko'
1'500'
1'000'
500'
0'
Timeline'

9. 2010 speakers by social mention volume
1
2
3
4
5
Gary'Vaynerchuk' Jeremiah'Owyang' Dave'McClure' Mitchell'Baker' Phil'Libin'
@jowyang' @davemcclure' @mitchellbaker' @plibin'
@garyvee' 424'Social'Men3ons' 265'Social'Men3ons' 213'Social'Men3ons' 172'Social'Men3ons'
702'Social'Men3ons' 0.9%'LeWeb’10'Share' 0.5%'LeWeb’10'Share' 0.4%'LeWeb’10'Share' 0.4%'LeWeb’10'Share'
1.4%'LeWeb’10'Share'

10. What did people say about Gary Vaynerchuk?

11. 2010 Start-up finalists by social mention volume
523'Men3ons' 506'Men3ons'
29.2%$Share' 28.3%$Share'
430'Men3ons'
24.0%$Share'
85'Men3ons'
4.7%$Share' 49'Men3ons'
2.7%$Share'
1,790$StartHup$Conversa>ons$at$LeWeb$‘10$

12. What did people say about Waze?

13. Appendix'

14. Methodology
• LeWeb’10'vs.'LeWeb’11'analysis'3me'frame:'Oct'31'–'Dec'7,'2010'vs.'Oct'
30'–'Dec'6,'2011'(5pm'GMT+1)'
• LeWeb'2010'Social'Recap'analysis'3me'frame:'Dec'8'–'9,'2010'
• The'LeWeb'Radian6'profile'includes'the'following'keywords:'
– “leweb10”'
– “leweb11”'
– “leweb”'

15. Press & bloggers contacts
Follow' us' on' Facebook' and' TwiTer' for' the' daily' social' media' recaps' of'
LeWeb’11:'
hTps://www.facebook.com/salesforcefrance'
@salesforce'
'
Contacts$Presse$:$
Salima'Meziane'–'Rumeur'Publique'–''+33'6'20'49'32'02'
Guillaume'Tourres'–'salesforce.com'–'+33'6'76'78'63'61'
$
About$Salesforce.com$:$
With'100,000+'customers,'salesforce.com'is'the'enterprise'cloud'compu3ng'
company'that'is'leading'the'shit'to'the'social'enterprise.'Social'enterprises'
leverage'social,'mobile'and'open'cloud'technologies'to'put'customers'at'the'
heart'of'their'business.'
'
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