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Product Design and Organization Design: Two sides of the same coin (1)

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Customers want great products, but great products aren’t simply made. They are designed in an ecosystem, your organization, that can either amplify or dampen that creative process.

The problem is, that most companies haven’t been organized with these specific needs in mind, but are instead simplistically grouped by function. The good news is, organizations can be designed too. This session intends to share concepts and tools that will teach attendees how to frame and implement organization design actions.

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Product Design and Organization Design: Two sides of the same coin (1)

  1. 1. Product Design & Organization Design @MATTBARCOMB #WUDCLE2016 MATT.BARCOMB@LEANDOG.COM Two Sides of the Same Coin
  2. 2. Product Design Organization Design
  3. 3. The design problem Organizations as ecosystems Some O.D. techniques What we’ll cover...
  4. 4. The Design Problem
  5. 5. Intentional process of creating or modifying a system to What is design? meet a need.
  6. 6. When doesn’t it work well? How do you sense it? How are the outputs affected? Product design process
  7. 7. Skills & Tools Interest & Well-being Encompassing Ecosystem Impacts to a creative process
  8. 8. Conway’s Law “Organizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations.” -- M. Conway, 1967
  9. 9. Organizations As Ecosystems
  10. 10. Organizations can be intentionally modified to meet a need Organizations are ecosystems that amplify or dampen the creative product design process
  11. 11. Organization Design Intentionally influencing a social system so that its processes and structures, both explicit and implicit, are better configured to achieve desired outcomes.
  12. 12. Work, Flow & Metrics Work Breakdown & Specification Technical Practices (…) Teamwork Cadence & Improvement Multi-team Coordination Flow-based Road Mapping Strategy Design Strategy Deployment People-focused Talent Development Product/Service Orientation Service-driven Sales & Marketing Portfolio Planning & Prioritization Value-based Organization Design Internal Coaching Product Design & Definition Influence Themes
  13. 13. Organization Design Better designed organizations increase the likelihood of better designed products.
  14. 14. Some O.D. Techniques
  15. 15. Physical environment Collaborative Spaces Variable Spaces Seating Alignment
  16. 16. Leadership Structures Executive Product Role CIO vs. CTO Report to CFO vs COO vs CEO
  17. 17. Dev Team Reporting Patterns VP Prod Dev CEO CPO VP Sales Dir Marketing PM & BA Chief Architect Dev Manager Engineer & Tester Tech Lead
  18. 18. Org Purpose Map Investment Return Social Ideal Worker Well-being Customer Value Unsure/Not Aligned
  19. 19. Org NetMap Reporting Assignment Exchange Influence
  20. 20. Value Flow Diagram
  21. 21. NetMap Value Flow Overlay
  22. 22. Reorganization Small Batches Self-Organizing
  23. 23. Questions?
  • ilkkakettunen1

    Mar. 19, 2017

Customers want great products, but great products aren’t simply made. They are designed in an ecosystem, your organization, that can either amplify or dampen that creative process. The problem is, that most companies haven’t been organized with these specific needs in mind, but are instead simplistically grouped by function. The good news is, organizations can be designed too. This session intends to share concepts and tools that will teach attendees how to frame and implement organization design actions.

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