Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes
@uxemily Hobsons
The Lean Startup Conference 2013
http://leanstartup.co/
Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes
1. How Do You Cultivate a
Lean Team…
When People Don’t Know
What It Is?
(or are hostile to it)
2. Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting things “done” rather
than building the right things
Projects take forever and are bogged down
by indecision
Lean “doesn’t apply to us”
3. Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting things “done” rather
than building the right things
Projects take forever and are bogged down
by indecision
Lean “doesn’t apply to us”
4. Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting things “done” rather
than building the right things
Projects take forever and are bogged down
by indecision
Lean “doesn’t apply to us”
5. Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting things “done” rather
than building the right things
Projects take forever and are bogged down
by indecision
Lean “doesn’t apply to us”
6. Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting things “done” rather
than building the right things
Projects take forever and are bogged down
by indecision
Lean “doesn’t apply to us”
9. Simple Lean User Experience
(Lean UX) techniques
Gradually shift the team’s focus to the
users
UX is all about the user; natural fit with
Lean Startup
10. Simple Lean User Experience
(Lean UX) techniques
Gradually shift the team’s focus to the
users
UX is all about the user; natural fit with
Lean Startup
11. Get out of the
building
What:
Quick, ad-hoc research to get user
feedback on your ideas
Why:
More:
It ends opinion-based internal debates;
it focuses and accelerates projects
• It’s Our Research by Tomer Sharon
• Lean Startup Machine workshops
12. Get out of the
building
What:
Quick, ad-hoc research to get user
feedback on your ideas
Why:
More:
It ends opinion-based internal debates;
it focuses and accelerates projects
• It’s Our Research by Tomer Sharon
• Lean Startup Machine workshops
13. Get out of the
building
What:
Quick, ad-hoc research to get user
feedback on your ideas
Why:
More:
It ends opinion-based internal debates;
it focuses and accelerates projects
• It’s Our Research by Tomer Sharon
• Lean Startup Machine workshops
14. Host a persona
workshop who your
What: An interactive discussion of
users are and what they need from you
Why:
More:
Helps build awareness of your users,
their needs, and where you fit in
The Essential Persona Lifecycle by
Tamara Adlin
15. Host a persona
workshop who your
What: An interactive discussion of
users are and what they need from you
Why:
More:
Helps build awareness of your users,
their needs, and where you fit in
The Essential Persona Lifecycle by
Tamara Adlin
16. Host a persona
workshop who your
What: An interactive discussion of
users are and what they need from you
Why:
More:
Helps build awareness of your users,
their needs, and where you fit in
The Essential Persona Lifecycle by
Tamara Adlin
17. Host a design studio
What:
Why:
More:
A fun, interactive workshop where
people share ideas for solving problems
Fosters collaboration, generates new
ideas, changes the conversation
Will Evans “The Design of Design
Studio” http://bit.ly/1crjEK8
18. Host a design studio
What:
Why:
More:
A fun, interactive workshop where
people share ideas for solving problems
Fosters collaboration, generates new
ideas, changes the conversation
Will Evans “The Design of Design
Studio” http://bit.ly/1crjEK8
19. Host a design studio
What:
Why:
More:
A fun, interactive workshop where
people share ideas for solving problems
Fosters collaboration, generates new
ideas, changes the conversation
Will Evans “The Design of Design
Studio” http://bit.ly/1crjEK8
20. Write scenarios!
What:
Narratives that explain how the user will
use your product to meet a need
Why:
Stories are relatable. They humanize the
software development process
More:
Kim Goodwin’s podcasts + presentations
21. Write scenarios!
What:
Narratives that explain how the user will
use your product to meet a need
Why:
Stories are relatable; they humanize the
software development process
More:
Kim Goodwin’s podcasts + presentations
22. Write scenarios!
What:
Narratives that explain how the user will
use your product to meet a need
Why:
Stories are relatable; they humanize the
software development process
More:
Kim Goodwin’s podcasts + presentations
23. Start building story
maps
Visual representation of the scenario,
What:
user stories, questions and ideas
Why:
Ties the human-centered discovery
process directly into the agile process
More:
Jeff Patton “The New User Story
Backlog is a Map” http://bit.ly/1KQp
24. Start building story
maps
Visual representation of the scenario,
What:
user stories, questions and ideas
Why:
Ties the human-centered discovery
process directly into the agile process
More:
Jeff Patton “The New User Story
Backlog is a Map” http://bit.ly/1KQp
25. Start building story
maps
Visual representation of the scenario,
What:
user stories, questions and ideas
Why:
Ties the human-centered discovery
process directly into the agile process
More:
Jeff Patton “The New User Story
Backlog is a Map” http://bit.ly/1KQp
27. Bring in a Lean UX
coach can work with
An outside expert who
What:
your team to encourage Lean UX
Why:
More:
Reinforces and adds credibility to your
previous actions and advice
NEO
28. Bring in a Lean UX
coach can work with
An outside expert who
What:
your team to encourage Lean UX
Why:
More:
Reinforces and adds credibility to your
previous actions and advice
NEO
29. Bring in a Lean UX
coach can work with
An outside expert who
What:
your team to encourage Lean UX
Why:
More:
Reinforces and adds credibility to your
previous actions and advice
NEO
30. Change your team
structure
Break into smaller, cross-functional,
What:
autonomous teams
Why:
More:
More communication, less
documentation; teams feel empowered
“2-pizza teams”
31. Change your team
structure
Break into smaller, cross-functional,
What:
autonomous teams
Why:
More:
More communication, less
documentation; teams feel empowered
“2-pizza teams”
32. Change your team
structure
Break into smaller, cross-functional,
What:
autonomous teams
Why:
More:
More communication, less
documentation; teams feel empowered
“2-pizza teams”
34. You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the culture by always reframing
your work from the end user’s perspective
35. You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the culture by always reframing
your work from the end user’s perspective
36. You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the culture by always reframing
your work from the end user’s perspective
37. You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the culture by always reframing
your work from the end user’s perspective
Be patient