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How Do You Cultivate a
Lean Team…
When People Don’t Know
What It Is?
(or are hostile to it)
Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting things “done” rather
than building the right things
Projects take forever and are bogged down
by indecision
Lean “doesn’t apply to us”
Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting things “done” rather
than building the right things
Projects take forever and are bogged down
by indecision
Lean “doesn’t apply to us”
Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting things “done” rather
than building the right things
Projects take forever and are bogged down
by indecision
Lean “doesn’t apply to us”
Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting things “done” rather
than building the right things
Projects take forever and are bogged down
by indecision
Lean “doesn’t apply to us”
Sound familiar?
Releasing things that don’t seem to matter
Waterfall (or even agile) isn’t working
Focus is on getting things “done” rather
than building the right things
Projects take forever and are bogged down
by indecision
Lean “doesn’t apply to us”
Shouldn’t we try
a more Lean
approach?
Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes
Simple Lean User Experience
(Lean UX) techniques
Gradually shift the team’s focus to the
users
UX is all about the user; natural fit with
Lean Startup
Simple Lean User Experience
(Lean UX) techniques
Gradually shift the team’s focus to the
users
UX is all about the user; natural fit with
Lean Startup
Get out of the
building
What:
Quick, ad-hoc research to get user
feedback on your ideas

Why:
More:

It ends opinion-based internal debates;
it focuses and accelerates projects
• It’s Our Research by Tomer Sharon
• Lean Startup Machine workshops
Get out of the
building
What:
Quick, ad-hoc research to get user
feedback on your ideas

Why:
More:

It ends opinion-based internal debates;
it focuses and accelerates projects
• It’s Our Research by Tomer Sharon
• Lean Startup Machine workshops
Get out of the
building
What:
Quick, ad-hoc research to get user
feedback on your ideas

Why:
More:

It ends opinion-based internal debates;
it focuses and accelerates projects
• It’s Our Research by Tomer Sharon
• Lean Startup Machine workshops
Host a persona
workshop who your
What: An interactive discussion of

users are and what they need from you

Why:
More:

Helps build awareness of your users,
their needs, and where you fit in
The Essential Persona Lifecycle by
Tamara Adlin
Host a persona
workshop who your
What: An interactive discussion of

users are and what they need from you

Why:
More:

Helps build awareness of your users,
their needs, and where you fit in
The Essential Persona Lifecycle by
Tamara Adlin
Host a persona
workshop who your
What: An interactive discussion of

users are and what they need from you

Why:
More:

Helps build awareness of your users,
their needs, and where you fit in
The Essential Persona Lifecycle by
Tamara Adlin
Host a design studio
What:
Why:
More:

A fun, interactive workshop where
people share ideas for solving problems
Fosters collaboration, generates new
ideas, changes the conversation
Will Evans “The Design of Design
Studio” http://bit.ly/1crjEK8
Host a design studio
What:
Why:
More:

A fun, interactive workshop where
people share ideas for solving problems
Fosters collaboration, generates new
ideas, changes the conversation
Will Evans “The Design of Design
Studio” http://bit.ly/1crjEK8
Host a design studio
What:
Why:
More:

A fun, interactive workshop where
people share ideas for solving problems
Fosters collaboration, generates new
ideas, changes the conversation
Will Evans “The Design of Design
Studio” http://bit.ly/1crjEK8
Write scenarios!
What:

Narratives that explain how the user will
use your product to meet a need

Why:

Stories are relatable. They humanize the
software development process

More:

Kim Goodwin’s podcasts + presentations
Write scenarios!
What:

Narratives that explain how the user will
use your product to meet a need

Why:

Stories are relatable; they humanize the
software development process

More:

Kim Goodwin’s podcasts + presentations
Write scenarios!
What:

Narratives that explain how the user will
use your product to meet a need

Why:

Stories are relatable; they humanize the
software development process

More:

Kim Goodwin’s podcasts + presentations
Start building story
maps
Visual representation of the scenario,
What:
user stories, questions and ideas

Why:

Ties the human-centered discovery
process directly into the agile process

More:

Jeff Patton “The New User Story
Backlog is a Map” http://bit.ly/1KQp
Start building story
maps
Visual representation of the scenario,
What:
user stories, questions and ideas

Why:

Ties the human-centered discovery
process directly into the agile process

More:

Jeff Patton “The New User Story
Backlog is a Map” http://bit.ly/1KQp
Start building story
maps
Visual representation of the scenario,
What:
user stories, questions and ideas

Why:

Ties the human-centered discovery
process directly into the agile process

More:

Jeff Patton “The New User Story
Backlog is a Map” http://bit.ly/1KQp
Once you start gaining momentum
Bring in a Lean UX
coach can work with
An outside expert who
What:
your team to encourage Lean UX

Why:
More:

Reinforces and adds credibility to your
previous actions and advice
NEO
Bring in a Lean UX
coach can work with
An outside expert who
What:
your team to encourage Lean UX

Why:
More:

Reinforces and adds credibility to your
previous actions and advice
NEO
Bring in a Lean UX
coach can work with
An outside expert who
What:
your team to encourage Lean UX

Why:
More:

Reinforces and adds credibility to your
previous actions and advice
NEO
Change your team
structure
Break into smaller, cross-functional,
What:
autonomous teams

Why:
More:

More communication, less
documentation; teams feel empowered
“2-pizza teams”
Change your team
structure
Break into smaller, cross-functional,
What:
autonomous teams

Why:
More:

More communication, less
documentation; teams feel empowered
“2-pizza teams”
Change your team
structure
Break into smaller, cross-functional,
What:
autonomous teams

Why:
More:

More communication, less
documentation; teams feel empowered
“2-pizza teams”
Make it fun!
You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the culture by always reframing
your work from the end user’s perspective
You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the culture by always reframing
your work from the end user’s perspective
You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the culture by always reframing
your work from the end user’s perspective
You can do this!
Help people see the benefits
Introduce it slowly in a way that seems
relevant and compelling
Change the culture by always reframing
your work from the end user’s perspective
Be patient
@uxemily

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Cultivating Lean Startup Teams When People Don't Know What It Is (or Are Hostile to It) by Emily Holmes

  • 1. How Do You Cultivate a Lean Team… When People Don’t Know What It Is? (or are hostile to it)
  • 2. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  • 3. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  • 4. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  • 5. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  • 6. Sound familiar? Releasing things that don’t seem to matter Waterfall (or even agile) isn’t working Focus is on getting things “done” rather than building the right things Projects take forever and are bogged down by indecision Lean “doesn’t apply to us”
  • 7. Shouldn’t we try a more Lean approach?
  • 9. Simple Lean User Experience (Lean UX) techniques Gradually shift the team’s focus to the users UX is all about the user; natural fit with Lean Startup
  • 10. Simple Lean User Experience (Lean UX) techniques Gradually shift the team’s focus to the users UX is all about the user; natural fit with Lean Startup
  • 11. Get out of the building What: Quick, ad-hoc research to get user feedback on your ideas Why: More: It ends opinion-based internal debates; it focuses and accelerates projects • It’s Our Research by Tomer Sharon • Lean Startup Machine workshops
  • 12. Get out of the building What: Quick, ad-hoc research to get user feedback on your ideas Why: More: It ends opinion-based internal debates; it focuses and accelerates projects • It’s Our Research by Tomer Sharon • Lean Startup Machine workshops
  • 13. Get out of the building What: Quick, ad-hoc research to get user feedback on your ideas Why: More: It ends opinion-based internal debates; it focuses and accelerates projects • It’s Our Research by Tomer Sharon • Lean Startup Machine workshops
  • 14. Host a persona workshop who your What: An interactive discussion of users are and what they need from you Why: More: Helps build awareness of your users, their needs, and where you fit in The Essential Persona Lifecycle by Tamara Adlin
  • 15. Host a persona workshop who your What: An interactive discussion of users are and what they need from you Why: More: Helps build awareness of your users, their needs, and where you fit in The Essential Persona Lifecycle by Tamara Adlin
  • 16. Host a persona workshop who your What: An interactive discussion of users are and what they need from you Why: More: Helps build awareness of your users, their needs, and where you fit in The Essential Persona Lifecycle by Tamara Adlin
  • 17. Host a design studio What: Why: More: A fun, interactive workshop where people share ideas for solving problems Fosters collaboration, generates new ideas, changes the conversation Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
  • 18. Host a design studio What: Why: More: A fun, interactive workshop where people share ideas for solving problems Fosters collaboration, generates new ideas, changes the conversation Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
  • 19. Host a design studio What: Why: More: A fun, interactive workshop where people share ideas for solving problems Fosters collaboration, generates new ideas, changes the conversation Will Evans “The Design of Design Studio” http://bit.ly/1crjEK8
  • 20. Write scenarios! What: Narratives that explain how the user will use your product to meet a need Why: Stories are relatable. They humanize the software development process More: Kim Goodwin’s podcasts + presentations
  • 21. Write scenarios! What: Narratives that explain how the user will use your product to meet a need Why: Stories are relatable; they humanize the software development process More: Kim Goodwin’s podcasts + presentations
  • 22. Write scenarios! What: Narratives that explain how the user will use your product to meet a need Why: Stories are relatable; they humanize the software development process More: Kim Goodwin’s podcasts + presentations
  • 23. Start building story maps Visual representation of the scenario, What: user stories, questions and ideas Why: Ties the human-centered discovery process directly into the agile process More: Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
  • 24. Start building story maps Visual representation of the scenario, What: user stories, questions and ideas Why: Ties the human-centered discovery process directly into the agile process More: Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
  • 25. Start building story maps Visual representation of the scenario, What: user stories, questions and ideas Why: Ties the human-centered discovery process directly into the agile process More: Jeff Patton “The New User Story Backlog is a Map” http://bit.ly/1KQp
  • 26. Once you start gaining momentum
  • 27. Bring in a Lean UX coach can work with An outside expert who What: your team to encourage Lean UX Why: More: Reinforces and adds credibility to your previous actions and advice NEO
  • 28. Bring in a Lean UX coach can work with An outside expert who What: your team to encourage Lean UX Why: More: Reinforces and adds credibility to your previous actions and advice NEO
  • 29. Bring in a Lean UX coach can work with An outside expert who What: your team to encourage Lean UX Why: More: Reinforces and adds credibility to your previous actions and advice NEO
  • 30. Change your team structure Break into smaller, cross-functional, What: autonomous teams Why: More: More communication, less documentation; teams feel empowered “2-pizza teams”
  • 31. Change your team structure Break into smaller, cross-functional, What: autonomous teams Why: More: More communication, less documentation; teams feel empowered “2-pizza teams”
  • 32. Change your team structure Break into smaller, cross-functional, What: autonomous teams Why: More: More communication, less documentation; teams feel empowered “2-pizza teams”
  • 34. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective
  • 35. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective
  • 36. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective
  • 37. You can do this! Help people see the benefits Introduce it slowly in a way that seems relevant and compelling Change the culture by always reframing your work from the end user’s perspective Be patient