Testing MVPs with Crowdfunding
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Justin Wilcox, Customer Development Labs, Testing MVPs with Crowdfunding @ The Lean Startup Conference 12/3/12
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Testing MVPs with Crowdfunding
- 1. crowdtesting using crowdfunding to test an MPV justin wilcox customerDevLabs.com
- 2. exploring businesses
- 3. Crowdfunding MVP • Crowdfunding is like swiss cheese • It smells good and has holes in it • MVP sometimes stands for most valuable player • Crowdtesting is different than crowdfunding • See they have different letters in them
- 4. George Bush
- 6. fool
- 7. Crowdfunding MVP • This slide will be skipped over • The slide following this one is not intended • To be offensive in anyway • It’s more of an attention grabber as we fly by it • Here we go…
- 9. your startup isn‘t a business it‘s a hobby
- 10. your startup opportunity cost hobby business $175k salary fun obsession profit $ costs lots $
- 12. interviewing customers “does it solve a problem?” an idea…
- 13. paper prototypes “can we solve it?” yes, it does
- 14. business or a hobby? “how much will they pay?” our own problem
- 16. business or a hobby? “how much will they pay?” critically important
- 17. savior
- 18. savior
- 20. pebble hobby product business
- 21. Bounce: Be on time Goal: $ ______ 5 10 Price: $ ______ how much willpay… pay? will they they
- 22. crowd funding testing
- 25. A B
- 26. Bounce pre-orders $5 x 1.4% = $.07/visitor $10 x 1.7% = $.17/visitor before built product sample: 5,549
- 27. how much will they pay? business or a hobby
- 28. crowdtesting your product business or a hobby before you build it [clap now]
- 29. crowdtesting details tips bit.ly/crowdtesting justin wilcox customerDevLabs.com
Editor's Notes
- Note: slides 3 -
- Note: slides 3 -