This is the slide deck from Grace Ng's Skillshare class http://j.mp/LEAN123 Are you a non-technical founder and you just want to get your website off the ground quickly? Are you a technical founder, who can create the technology, but not sure how to create the best user experience? In this hands-on workshop, I will help you understand the differences between UX, UI, IA and other two-word acronyms that you’ve heard flying around. You will learn the fundamentals of UX and actionable applications. You will learn how to improve the UX of your existing site or how to think about UX for your next project. We will discuss examples from real companies to illustrate the key elements of UX that will keep your users coming back and spreading the word. Then we will review your own projects to provide you with specific recommendations you will be able apply immediately. Pre-requisites: While you can learn this material in the abstract, ideally you are currently working on a website or have worked on a website in the past. We limit the class to 12 attendees, so that we will be able to analyze and provide recommendations for each student's project. Also, we will have some pizza and various beverages.

1. UX for Founders: What NOT To Do
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3. What we’ll discuss
• Difference between UX/UI/IA
• Purpose of User Experience
• Principles of Good UX
• Bad UX
• Website critique
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4. Design
• The process that produces the User Interface
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5. User Interface
• Interface interaction between you and the
product
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6. Information
Architecture
• Organizing website content so it is easy to
understand and use
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7. User Experience
• How a person perceives, reacts to and feels
about a product, system, or service.
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10. Think in their workflow
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11. Why?
• There is an intended behavior we want to
create
• We have no direct control over user
behavior
• Interaction design gives us a means to
control the environment and evaluate the
resulting effects
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12. What’s your website’s goal?
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13. Principles of Good UX
Are...
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14. Clear
• Keep it uncluttered
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15. Clear
• With the user’s goal in mind, of course
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16. Affordance
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19. Minimal
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20. 80-20 rule
• 20% of the functionality is used
80% of the time
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23. Don’t make me think
• reduce as much cognitive load as possible
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25. Be Forgiving
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26. Bad UX
• Happens when the design does not solve
the main purpose properly
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28. Not Responsive
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29. • validation and encouragement of behavior
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30. Everyone likes it!
• Your customers are not everyone
• Feature bloat
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31. Don’t Overdo Reality
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33. Confusing Terminology
http://bit.ly/OYoOEv
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34. Using Jargon
http://shuttercal.com/
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35. Communicate your
core value prop
Don't tell me to give you my info,
before telling me what you do
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37. Redesign
Lean Startup Machine!
• Goal: convert people to register for
workshop
• Good UX: Social proof, visually appealing
• Bad UX: Errors, inefficient use of space
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38. Remember...
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39. The Keys to
Effective UX Are...
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40. For Effective UX
• Strip it down
• Don’t overwhelm
• Don’t make me think
• Confirm and encourage
• Be forgiving
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41. Improve your website’s UX over time, by actively
seeking out user feedback about your website.
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