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UX for Founders: What NOT To DoTuesday, July 3, 12
Tuesday, July 3, 12
What we’ll discuss • Difference between UX/UI/IA • Purpose of User Experience ...
Design • The process that produces the User InterfaceTuesday, July 3, 12
User Interface • Interface interaction between you and the productTuesday, Jul...
Information Architecture • Organizing website content so it is easy to ...
User Experience • How a person perceives, reacts to and feels about a product,...
Tuesday, July 3, 12
Tuesday, July 3, 12
Think in their workflowTuesday, July 3, 12
Why? • There is an intended behavior we want to create • ...
What’s your website’s goal?Tuesday, July 3, 12
Principles of Good UX Are...Tuesday, July 3, 12
Clear • Keep it unclutteredTuesday, July 3, 12
Clear • With the user’s goal in mind, of courseTuesday, July 3, 12
AffordanceTuesday, July 3, 12
Tuesday, July 3, 12
Tuesday, July 3, 12
MinimalTuesday, July 3, 12
80-20 rule • 20% of the functionality is used 80% of the timeTuesday, July 3, 12
Tuesday, July 3, 12
Tuesday, July 3, 12
Don’t make me think • reduce as much cognitive load as possibleTuesday, July 3, 12
Tuesday, July 3, 12
Be ForgivingTuesday, July 3, 12
Bad UX • Happens when the design does not solve the main purpose properlyTuesd...
Tuesday, July 3, 12
Not ResponsiveTuesday, July 3, 12
• validation and encouragement of behaviorTuesday, July 3, 12
Everyone likes it! • Your customers are not everyone • Feature bloatTuesday, Jul...
Don’t Overdo RealityTuesday, July 3, 12
Tuesday, July 3, 12
Confusing Terminology http://bit.ly/OYoOEvTuesday, July 3, 12
Using Jargon http://shuttercal.com/Tuesday, July 3, 12
Communicate your core value prop Dont tell me to give you my info, ...
Tuesday, July 3, 12
Redesign Lean Startup Machine! • Goal: convert people to register for ...
Remember...Tuesday, July 3, 12
The Keys to Effective UX Are...Tuesday, July 3, 12
For Effective UX • Strip it down • Don’t overwhelm • Don...
Improve your website’s UX over time, by actively seeking out user feedback about your website.Tuesda...
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UX For Founders: What Not to Do (LEAN 123)

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This is the slide deck from Grace Ng's Skillshare class http://j.mp/LEAN123

Are you a non-technical founder and you just want to get your website off the ground quickly?

Are you a technical founder, who can create the technology, but not sure how to create the best user experience?

In this hands-on workshop, I will help you understand the differences between UX, UI, IA and other two-word acronyms that you’ve heard flying around. You will learn the fundamentals of UX and actionable applications. You will learn how to improve the UX of your existing site or how to think about UX for your next project.

We will discuss examples from real companies to illustrate the key elements of UX that will keep your users coming back and spreading the word. Then we will review your own projects to provide you with specific recommendations you will be able apply immediately.

Pre-requisites:
While you can learn this material in the abstract, ideally you are currently working on a website or have worked on a website in the past.

We limit the class to 12 attendees, so that we will be able to analyze and provide recommendations for each student's project. Also, we will have some pizza and various beverages.

Published in: Design, Technology
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UX For Founders: What Not to Do (LEAN 123)

  1. 1. UX for Founders: What NOT To DoTuesday, July 3, 12
  2. 2. Tuesday, July 3, 12
  3. 3. What we’ll discuss • Difference between UX/UI/IA • Purpose of User Experience • Principles of Good UX • Bad UX • Website critiqueTuesday, July 3, 12
  4. 4. Design • The process that produces the User InterfaceTuesday, July 3, 12
  5. 5. User Interface • Interface interaction between you and the productTuesday, July 3, 12
  6. 6. Information Architecture • Organizing website content so it is easy to understand and useTuesday, July 3, 12
  7. 7. User Experience • How a person perceives, reacts to and feels about a product, system, or service.Tuesday, July 3, 12
  8. 8. Tuesday, July 3, 12
  9. 9. Tuesday, July 3, 12
  10. 10. Think in their workflowTuesday, July 3, 12
  11. 11. Why? • There is an intended behavior we want to create • We have no direct control over user behavior • Interaction design gives us a means to control the environment and evaluate the resulting effectsTuesday, July 3, 12
  12. 12. What’s your website’s goal?Tuesday, July 3, 12
  13. 13. Principles of Good UX Are...Tuesday, July 3, 12
  14. 14. Clear • Keep it unclutteredTuesday, July 3, 12
  15. 15. Clear • With the user’s goal in mind, of courseTuesday, July 3, 12
  16. 16. AffordanceTuesday, July 3, 12
  17. 17. Tuesday, July 3, 12
  18. 18. Tuesday, July 3, 12
  19. 19. MinimalTuesday, July 3, 12
  20. 20. 80-20 rule • 20% of the functionality is used 80% of the timeTuesday, July 3, 12
  21. 21. Tuesday, July 3, 12
  22. 22. Tuesday, July 3, 12
  23. 23. Don’t make me think • reduce as much cognitive load as possibleTuesday, July 3, 12
  24. 24. Tuesday, July 3, 12
  25. 25. Be ForgivingTuesday, July 3, 12
  26. 26. Bad UX • Happens when the design does not solve the main purpose properlyTuesday, July 3, 12
  27. 27. Tuesday, July 3, 12
  28. 28. Not ResponsiveTuesday, July 3, 12
  29. 29. • validation and encouragement of behaviorTuesday, July 3, 12
  30. 30. Everyone likes it! • Your customers are not everyone • Feature bloatTuesday, July 3, 12
  31. 31. Don’t Overdo RealityTuesday, July 3, 12
  32. 32. Tuesday, July 3, 12
  33. 33. Confusing Terminology http://bit.ly/OYoOEvTuesday, July 3, 12
  34. 34. Using Jargon http://shuttercal.com/Tuesday, July 3, 12
  35. 35. Communicate your core value prop Dont tell me to give you my info, before telling me what you doTuesday, July 3, 12
  36. 36. Tuesday, July 3, 12
  37. 37. Redesign Lean Startup Machine! • Goal: convert people to register for workshop • Good UX: Social proof, visually appealing • Bad UX: Errors, inefficient use of spaceTuesday, July 3, 12
  38. 38. Remember...Tuesday, July 3, 12
  39. 39. The Keys to Effective UX Are...Tuesday, July 3, 12
  40. 40. For Effective UX • Strip it down • Don’t overwhelm • Don’t make me think • Confirm and encourage • Be forgivingTuesday, July 3, 12
  41. 41. Improve your website’s UX over time, by actively seeking out user feedback about your website.Tuesday, July 3, 12

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