2. • Health conscious consumers who don’t belong to gyms
don’t purchase memberships because they do not have
the time to workout or money to spend on the
membership.
• These same individuals would pay to workout at a gym,
per visit.
• Gyms have underutilized capacity at their facilities during
off-peak hours.
• Consumers without a gym membership would be willing
to pay per visit to work out at a gym during off-peak,
underutilized times.
• Gyms would be willing to sell this underutilized capacity
in the interest of extra revenues and potential for monthly
membership conversion.
• An online marketplace that sold off-peak gym visits to
nonmembers can gain significant traction with
consumers and generate interest from health clubs.
www.JITGym.com
3. CONSUMER ASSUMPTIONS
• Survey Sample: 70 responders
• Do consumers not belong to a gym because
of time and price sensitivities?
• 10% of responders said they were too
busy to go to the gym.
• 4% of responders said gym memberships
were too expensive.
• Would consumers pay to workout at a gym on
a “pay as you go” basis?
• 71% of responders said they would take
advantage of a “pay as you go” service
www.JITGym.com
4. GYM OWNER ASSUMPTIONS
• Gyms have underutilized capacity at their facilities
during off-peak hours.
• Consumers without a gym membership would be
willing to pay per visit to work out at a gym during
off-peak, underutilized times.
• Gyms would be willing to sell this underutilized
capacity in the interest of extra revenues and
potential for monthly membership conversion.
• An online marketplace that sold off-peak gym visits
to nonmembers can gain significant traction with
consumers and generate interest from health
clubs.
www.JITGym.com
5. CONSUMERS:
• Generated a landing page to drive sign-ups to our
service.
• Utilized Facebook Network and Ads to Generate
Signups to Service
• Statistics
• 154 people visited our landing page
• Secured 9 sign-ups to the service
• Conversation Rate: 5.8%
GYM OWNERS
• Equinox: New York Region General Manager
expressed interest in learning more about our
service.
www.JITGym.com
