This is the slide deck from Trevor Owens's classes on Startup Metrics for Founders In 2004, with only 150,000 registered users and very little revenue, Facebook raised $500,000 and less than a year later raised another $12.7 million. It was not the most popular social network nor was it even the most popular college social network. So what metrics were early indicators of it's future success? In this class we will go over this and two other unreleased case studies on startup metrics that matter. By the end of this class you will have an understanding of: Actionable Metrics & Split Testing Qualitative vs Quantitative Metrics Cohort Metrics Validated Learning Innovation Accounting Framework Hypothesis Testing Funnel Metrics and AARRR Paying attention to the wrong metrics will lead your startup down the wrong path, don't take that risk by missing this class.