Rakyan Beverages Private Limited produces juices. It serves customers through its stores, as well as via online. The company was incorporated in 2013 and is based in Mumbai, India with stores in Mumbai, Pune, Gurgaon, and New Delhi, India. Rakyan Beverages Private Limited is planning to raise $20 million from the same set of investors since the time it started making cold pressed fresh juices. Having raised $7.2 million, its next round is expected to be a bigger one for expanding its beverage portfolio to foods such as vegetable chips and health bars. For more info about Lemon Entrepreneurs visit:- www.lemon-school.com

1. India’s Largest Clean
Label Company

3. ALL GOOD. NO BAD.
OUR PROMISE, OUR PROCESS,

4. About Company
• Name : Rakyan Beverages Pvt. Ltd.
• Type : Drinks and Beverages
• Headquarters : Mumbai (Maharashtra)
• Established : June 2013
• Employees : 65 as per 2014
• Turnover : Not Available
• Valuation : Not Available
• Breakeven point achieved in 1st year
• First Cold Press juice Co. In India

5. About Founder
• Name : Anuj Rakyan (34 years)
• Designation : Founder and Managing Director
• Education : Bachelors Degree from Duke University In Marketing Management
• Work Experience : Vice President of Gitanjali Gems Ltd. for 4 years and 8 month
Vice President Sales Nirav Modi Jewels for 2 years and 4 months

6. Investments
• Initial funding : Bootstrapping
• Total funding of 6.3 million USD
• Recent funding in feburary 2016 of 4.5 million USD from
Sequoia Capital
Saama Capital
DSG Consumer Partners

7. Presence in Cities
• Mumbai
• Pune
• Delhi
• Gurgaon
• Bengaluru
• Hyderabad
• Chandigarh
• Chennai

8. Sales Channel
• E-commerce platform
• Retailers like Foodhall, Godrej Nature’s Basket, Reliance Retail, Aditya Birla Retail
• Hotels like Marriot and Hyatt
• Online stores like Big Basket, Grofers, Zopnow, Zomato, Holachef
• International Coffee Chains and Mumbai International Airport
• Gyms
• Yoga centres
• Catering services
• Corporate canteens
• Subscription model
Note : RAW Pressery has around 25,000 subscribed consumers and sells around 1 lakh Bottles every
month which are priced between Rs. 80-250

9. Product Range
• An everyday juice commitment package
• A cleansing Package

10. Competitors
• Coca Cola (stake in juice co. Suja)
• Pepsi subsidiary Naked Juice
• Starbucks Brand of Smoothies and cold pressed juices, which it sell in store, Evolution fresh
Note : Packaged juices market in India is of 2000 crores

11. Customer Statistics
• 70% customers are woman of age group 20 - 60 years
• Balance 30% is men aged between 30 – 45 years
• They right now target only the premium segment due to high prices

12. Future Plans
• Adding soup, smoothies and pre-packaged food in the portfolio
• Alliances in distribution, marketing and production
• Increase the spoilage period to 45 days
• Diversification plans in Ahmedabad and Kolkata
• Expansion to Middle East and Europe

13. Reason for the Clean Label
• Totally recyclable bottles and packaging material
• Procurement of Organically grown fruits and vegetables
• Raw Material used to the 100% capacity
• Waste of fruits and vegetable used as manure by the farmers

14. Thank You