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Lux Research Introduction 
Lennart Huijbers – Sales Specialist 
Lux Research, Inc 
lennart.huijbers@luxresearchinc.com
www.luxresearchinc.com 
Hunting for 
Opportunities 
Scouting for Disruptive 
Finding the right 
for Radical Innovation
About Lux Research 
Advanced Materials 
Agro Innovation 
Alternative Fuels 
Autonomous Systems 2.0 
Bio-based Materials & Chemicals 
Bioelectronics 
Efficient Building Systems 
Energy Electronics 
Energy Storage 
Exploration and Production 
Food and Nutrition 
Printed, Flexible, and Organic Electronics 
Solar 
Sustainable Building Materials 
Water 
3 
Helps clients find new business opportunities from 
emerging technologies in physical and life sciences 
Offers ongoing technology and market intelligence, 
as well as market data and consulting services 
Over 250 clients on six continents – multinational 
corporations, investors, governments, and SMEs 
Global reach, with offices in Boston, New York, 
Amsterdam, Singapore, Shanghai, and Tokyo 
Combines deep technical expertise with business 
analysis to support strategic decisions 
Coverage areas
Lux Research helps clients translate megatrends into 
new business opportunities 
Megatrends in areas like sustainability, energy, and demographics should 
guide the strategies of companies, investors, and governments 
These megatrends drive business opportunities from emerging technologies 
in the physical and life sciences 
External scouting for new technologies, markets, and business models is 
essential to creating successful new business from emerging technologies 
Megatrends 
Emerging 
technologies 
External 
scouting 
New business opportunities 
4
Lux Research helps clients populate the frond end of 
the innovation funnel 
Ideas Products 
Identify 
megatrend 
impacts 
Evaluate 
emerging 
technology 
areas 
Scout for 
technologies, 
markets, 
models 
Enter and 
operate in the 
market 
Across the innovation funnel, clients use Lux Research to: 
Get up to speed easily on new areas 
Quickly access vital data on markets, value chains, and trends 
Cut through the hype and focus only on what’s important 
Get an unbiased, outside perspective on key companies and technologies 
Identify and connect with partners 
Extend the capabilities of new business development teams 
Speed up development cycle and improve time to market 
Innovation funnel 
5
Lux Research helps its clients gain first-mover 
advantage through strategic guidance 
Landscaping, 
Partner Search, 
and Strategy 
Development 
New Business 
Ongoing scouting and 
intelligence services in 
target domains 
Idea 
Generation 
6
Covering Emerging and Disruptive Technology Domains 
7 
Materials 
Revolution 
Energy and 
Infrastructure 
Health and 
Wellness 
Solar 
Energy Storage 
Energy 
Electronics 
Autonomous 
Systems 2.0 
Alternative 
Fuels 
Exploration 
and Production 
Efficient 
Building 
Systems 
Sustainable 
Building 
Materials 
Advanced 
Materials 
Printed, Flexible & 
Organic Electronics 
Bio-based 
Materials & 
Chemicals 
Food and 
Nutrition 
BioElectronics 
Agro 
Innovation 
Water
Our research supports fact-driven business decisions 
about emerging technologies 
Emerging technologies: 
Improve existing products 
Create new market needs 
Lead to new product categories 
External challenges: 
Many competing technologies 
Thousands of labs, hundreds of 
startups 
Shifting policy landscape 
Globalization of innovation 
So companies can: 
Gain market share 
Find new markets for products 
Create new lines of business 
Internal challenges: 
Small staff for scouting 
Unfamiliar tech and industries 
Internal inertia and bias 
Information overload; conflicting data 
Lux Research solutions support clients’ existing scouting goals and 
processes, while helping them overcome internal and external challenges 
8
Lux Research’s services provide broad support for 
decision makers 
Strategic market analysis 
Quarterly Market Reports 
provide market size and 
forecast, value chain analysis, 
technology trends 
Analyst Insights give 
proprietary datapoints and 
analyst commentary on news 
Market Trackers present 
ongoing quantitative data on 
capacity, supply, demand 
Consulting services to select 
target markets and evaluate 
market entry strategy 
Market 
information 
Technology scouting 
Detailed Company Profiles 
cover the top 100 to 200 
innovative companies in 
each technology area 
Lux Innovation Grid and Lux 
Take help separate the 
good from the bad 
Client Member Site 
provides searches, filters, 
analytics, across 7 years of 
archives 
Consulting services identify 
and select partners and 
offer further due diligence 
Technology 
information 
Decision 
support 
Customized interaction to support decisions 
Unlimited Inquiry to get analyst comment, insight, and additional depth of information 
Webinars and conference calls help disseminate information across the organization 
Client-specific Consulting services provide customized strategic advice, take deeper dives into 
key areas of interest, and extend analysis into more technology areas 
9
Intelligence and Consulting 
Ongoing Intelligence helps clients make sense of the business and 
technology landscape in targeted sectors. Each advisory service provides: 
Technology scouting reports with Company Profiles and Analyst Insights 
Market Reports including technology and market overviews, market forecasts, 
financing outlook, and key technology and adoption issues 
On-demand Analyst Inquiry with Lux Research Analysts 
Based on unique expertise in emerging technologies, Lux Research tailors 
Consulting to client’s specific needs, focusing on: 
Technology Roadmapping 
Market Identification and Assessment 
Partner Search and Selection 
Pre-transaction Search and Due Diligence 
10
Methodology and How We Deliver 
Lux Research provides advisory services delivered through multiple channels: 
Member Site – an online catalogue of all published research. Searchable by 
taxonomy, technology, product, or coverage area 
Journals – a selection of Analyst Insights and Company Profiles delivered by 
email for each Intelligence service 
Analyst Inquiry – personal interaction with the Analyst team via telephone, 
email, or on-site meetings 
Webcasts – ongoing webinars presented by Analysts with latest content from 
featured coverage areas 
Delivered in the Context of Your Business Needs 
We evaluate technology and apply critical analysis to uncover the truth and 
give an accurate evaluation of its potential for our clients 
We process data, tell you what it means, and recommend business decisions 
11
What makes Lux Research unique? 
Proprietary primary research: Over 5,000 first-hand interviews annually with 
company executives, customers, partners, and outside experts 
Technical depth with market insight: Deep technology understanding and 
experience needed to make sound decisions about market impact 
Concise, bold, and opinionated research: Doesn’t just repeat company 
reports, but applies critical analysis and makes specific recommendations 
Services designed to support business decisions: Direct interaction with 
analysts and consultants ensures relevant information and insight 
12
Thank you. 
Lennart Huijbers 
Sales Specialist 
lennart.huijbers@luxresearchinc.com 
Direct: +31 (0)20 303 9039 Mobile: +31 (0)6 5259 5234 
Lux Research EMEA • Valschermkade 36 E 1059 CD Amsterdam • The Netherlands • www.luxresearchinc.com

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An Introduction into Lux Research

  • 1. Lux Research Introduction Lennart Huijbers – Sales Specialist Lux Research, Inc lennart.huijbers@luxresearchinc.com
  • 2. www.luxresearchinc.com Hunting for Opportunities Scouting for Disruptive Finding the right for Radical Innovation
  • 3. About Lux Research Advanced Materials Agro Innovation Alternative Fuels Autonomous Systems 2.0 Bio-based Materials & Chemicals Bioelectronics Efficient Building Systems Energy Electronics Energy Storage Exploration and Production Food and Nutrition Printed, Flexible, and Organic Electronics Solar Sustainable Building Materials Water 3 Helps clients find new business opportunities from emerging technologies in physical and life sciences Offers ongoing technology and market intelligence, as well as market data and consulting services Over 250 clients on six continents – multinational corporations, investors, governments, and SMEs Global reach, with offices in Boston, New York, Amsterdam, Singapore, Shanghai, and Tokyo Combines deep technical expertise with business analysis to support strategic decisions Coverage areas
  • 4. Lux Research helps clients translate megatrends into new business opportunities Megatrends in areas like sustainability, energy, and demographics should guide the strategies of companies, investors, and governments These megatrends drive business opportunities from emerging technologies in the physical and life sciences External scouting for new technologies, markets, and business models is essential to creating successful new business from emerging technologies Megatrends Emerging technologies External scouting New business opportunities 4
  • 5. Lux Research helps clients populate the frond end of the innovation funnel Ideas Products Identify megatrend impacts Evaluate emerging technology areas Scout for technologies, markets, models Enter and operate in the market Across the innovation funnel, clients use Lux Research to: Get up to speed easily on new areas Quickly access vital data on markets, value chains, and trends Cut through the hype and focus only on what’s important Get an unbiased, outside perspective on key companies and technologies Identify and connect with partners Extend the capabilities of new business development teams Speed up development cycle and improve time to market Innovation funnel 5
  • 6. Lux Research helps its clients gain first-mover advantage through strategic guidance Landscaping, Partner Search, and Strategy Development New Business Ongoing scouting and intelligence services in target domains Idea Generation 6
  • 7. Covering Emerging and Disruptive Technology Domains 7 Materials Revolution Energy and Infrastructure Health and Wellness Solar Energy Storage Energy Electronics Autonomous Systems 2.0 Alternative Fuels Exploration and Production Efficient Building Systems Sustainable Building Materials Advanced Materials Printed, Flexible & Organic Electronics Bio-based Materials & Chemicals Food and Nutrition BioElectronics Agro Innovation Water
  • 8. Our research supports fact-driven business decisions about emerging technologies Emerging technologies: Improve existing products Create new market needs Lead to new product categories External challenges: Many competing technologies Thousands of labs, hundreds of startups Shifting policy landscape Globalization of innovation So companies can: Gain market share Find new markets for products Create new lines of business Internal challenges: Small staff for scouting Unfamiliar tech and industries Internal inertia and bias Information overload; conflicting data Lux Research solutions support clients’ existing scouting goals and processes, while helping them overcome internal and external challenges 8
  • 9. Lux Research’s services provide broad support for decision makers Strategic market analysis Quarterly Market Reports provide market size and forecast, value chain analysis, technology trends Analyst Insights give proprietary datapoints and analyst commentary on news Market Trackers present ongoing quantitative data on capacity, supply, demand Consulting services to select target markets and evaluate market entry strategy Market information Technology scouting Detailed Company Profiles cover the top 100 to 200 innovative companies in each technology area Lux Innovation Grid and Lux Take help separate the good from the bad Client Member Site provides searches, filters, analytics, across 7 years of archives Consulting services identify and select partners and offer further due diligence Technology information Decision support Customized interaction to support decisions Unlimited Inquiry to get analyst comment, insight, and additional depth of information Webinars and conference calls help disseminate information across the organization Client-specific Consulting services provide customized strategic advice, take deeper dives into key areas of interest, and extend analysis into more technology areas 9
  • 10. Intelligence and Consulting Ongoing Intelligence helps clients make sense of the business and technology landscape in targeted sectors. Each advisory service provides: Technology scouting reports with Company Profiles and Analyst Insights Market Reports including technology and market overviews, market forecasts, financing outlook, and key technology and adoption issues On-demand Analyst Inquiry with Lux Research Analysts Based on unique expertise in emerging technologies, Lux Research tailors Consulting to client’s specific needs, focusing on: Technology Roadmapping Market Identification and Assessment Partner Search and Selection Pre-transaction Search and Due Diligence 10
  • 11. Methodology and How We Deliver Lux Research provides advisory services delivered through multiple channels: Member Site – an online catalogue of all published research. Searchable by taxonomy, technology, product, or coverage area Journals – a selection of Analyst Insights and Company Profiles delivered by email for each Intelligence service Analyst Inquiry – personal interaction with the Analyst team via telephone, email, or on-site meetings Webcasts – ongoing webinars presented by Analysts with latest content from featured coverage areas Delivered in the Context of Your Business Needs We evaluate technology and apply critical analysis to uncover the truth and give an accurate evaluation of its potential for our clients We process data, tell you what it means, and recommend business decisions 11
  • 12. What makes Lux Research unique? Proprietary primary research: Over 5,000 first-hand interviews annually with company executives, customers, partners, and outside experts Technical depth with market insight: Deep technology understanding and experience needed to make sound decisions about market impact Concise, bold, and opinionated research: Doesn’t just repeat company reports, but applies critical analysis and makes specific recommendations Services designed to support business decisions: Direct interaction with analysts and consultants ensures relevant information and insight 12
  • 13. Thank you. Lennart Huijbers Sales Specialist lennart.huijbers@luxresearchinc.com Direct: +31 (0)20 303 9039 Mobile: +31 (0)6 5259 5234 Lux Research EMEA • Valschermkade 36 E 1059 CD Amsterdam • The Netherlands • www.luxresearchinc.com