How to go from an idea to a successful company reaching product-market fit. How to explain your idea, how to find your users, how to build an MVP and how to reach market fit.

1. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482
Leo Benkel, Founder & CEO

2. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482
Leo Benkel
Technical Advisor

3. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482
From
Idea
to
Product Market Fit

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Idea

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One sentence idea
What problem are you solving?
For who?
Why you?
How?
What is the value add?

6. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482
Tell me your idea

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User Scenario

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Power of storytelling
Empathy
Entertain
Inspire
Imagine
Memorable

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How to tell stories?
Personal
Goal
Challenge
Structure
Engage

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Story structure
Persona
Initial situation
Problem encountered
Desired Solution
Your implementation

11. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482
Tell me your story

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Differentiating factor

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Best possible product
All the features !

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Not
useful
Nice to
have
Essential
Triage
Sort the features

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Give me features

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MVP

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Design
Make plans
Minimal
Feedback loop
Branding
Business model

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Prototype
Frugal
Iterate
No-code? Mobile? Web?
Handmade
Introspect

19. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482
What will go wrong?
Traction
Conversion
Friction
Technology
Ambition

20. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482
Tell me about a MVP

21. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482
Market Fit

22. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482
Feedback
Collect all the feedback !
User Acquisition
Prototype
Feedback
Market Fit
Idea

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Exponential growth
The Chasm
early adopters Majority Late adopters
Conversion

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Strategy to attract more users
Branding
Advertisements
SEO
Referral
Time

25. © Copyright 2021 Leo Benkel, Pure Lambda, SARL. All rights reserved. Registered in Pure Lambda - Luxembourg Luxembourg № B248482
When have you reached Product Market Fit ?
Satisfaction
Need
Cost
When users are ready to pay you to satisfy their needs

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Exponential growth
Users
Time

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What will you gain from Product Market Fit
Users come to you
Users come back
Talents come work with you
Talents stay work with you

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Ready to take off?

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What do you think?