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DIGITAL FUEL  #SEPTEMBER 2009
NEW WEBSITES
Monopoly City Streets http:// www.monopolycitystreets.com Google and Hasbro, the producer of popular desk game Monopoly, l...
New Red Bull website http://www.redbull.com/ You will not find any product info, on homepage like at many other corporate ...
SAAB Change Perspective <ul><li>SAAB shows how they try to look at things from different persepctive. </li></ul><ul><li>Th...
VW The open cage <ul><li>VW Eos interactive short film. </li></ul><ul><li>The FWA  site of the day award. </li></ul>www.vw...
VIRALS
T-Mobile Dance Oprah Winfrey ’s show If you liked Cannes award winning T-Mobile Dance at Liverpool Station, watch this. Th...
<ul><li>Do you want to get  daily dose of creative inspiration, interactive ideas or useful insights  ? </li></ul><ul><li>...
Danish mother seeking father <ul><li>Controversial viral was made  to create awareness for Denmark and the openness of the...
PUMA Builds Ferrari Car Out of Clothes <ul><li>The PUMA Pitcrew really knows how to work their magic. Watch as they transf...
MOBILE APP
Sushipedia <ul><li>Love sushi? This is must have for you. </li></ul><ul><li>Fantastic application for iPhone by Tokiolabs....
PUMA index  iPhone application <ul><li>When the stock go down, the mode’s PUMA clothes come off. As  PUMA says; if you loo...
AXE Day/Night  MMS G reat way to use SMS & MMS to engage  the  target audience for the latest print ad for the new Axe Day...
Nearest tube AR for iPhone <ul><li>Phone app bring you Nearest Tube one of the first augmented reality apps to go live in ...
INSPIRATION
87 cool things  by   Google  Creative Labs <ul><li>Inspiring work presented by Google at  Advertising Week  in NYC.  </li>...
The3six5 project <ul><li>U nique the3six5 project : Everyday for 365 days, a different person will write an entry about th...
Sand animation <ul><li>Sand animation by Kseniya Simonova </li></ul>http://www.youtube.com/watch?v=518XP8prwZo
TRENDS
Czech companies on Twitter <ul><li>Nice article about how Czech companies use Twitter service. 19% of “Twittering companie...
What are people doing on social networks? <ul><li>Messaging the friends, uploading photos, finding friends are TOP activit...
SOCIAL NETWORKS
Order pizza through Facebook <ul><li>First Czech Pizza order through Facebook. Unfortunatelly, now only for Vsetin region....
Vodafone kamarádi <ul><li>New Facebook promo from Vodafone Czech.  </li></ul><ul><li>Make the collage of your friends and ...
<ul><li>If you prefer  Twitter  and want to get  daily dose of creative inspiration, interactive ideas or useful insight, ...
The new media workout plan <ul><li>Spending too much time on social networks?  </li></ul><ul><li>Burn some fat, not yo’ br...
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Digital Fuel September 2009

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Monthly dose of digital creative ideas, inspiration, trends and works picked out by Leo Burnett Praha

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Digital Fuel September 2009

  1. 1. DIGITAL FUEL #SEPTEMBER 2009
  2. 2. NEW WEBSITES
  3. 3. Monopoly City Streets http:// www.monopolycitystreets.com Google and Hasbro, the producer of popular desk game Monopoly, launched the biggest Monopoly ever – Monopoly City Streets. Unfortunately our Karolinsk á street is not available.
  4. 4. New Red Bull website http://www.redbull.com/ You will not find any product info, on homepage like at many other corporate sites but athletes profile, videos, photos and reports from the events – content that is fun and surfers will come back for it.
  5. 5. SAAB Change Perspective <ul><li>SAAB shows how they try to look at things from different persepctive. </li></ul><ul><li>The FWA site of the month award. </li></ul>http :// changeperspective.saab.com /
  6. 6. VW The open cage <ul><li>VW Eos interactive short film. </li></ul><ul><li>The FWA site of the day award. </li></ul>www.vw.com.br/eos
  7. 7. VIRALS
  8. 8. T-Mobile Dance Oprah Winfrey ’s show If you liked Cannes award winning T-Mobile Dance at Liverpool Station, watch this. The biggest flash mob dance ever – 21.000 dancers in Chicago downtown. More than 3.000.000 views online. http://www. viralblog . com / viral - commercials / ophrah - winfrey - flash - mob - dance /
  9. 9. <ul><li>Do you want to get daily dose of creative inspiration, interactive ideas or useful insights ? </li></ul><ul><li>Click on the link and Became a fan of Leo Burnett Praha on Facebook . </li></ul>
  10. 10. Danish mother seeking father <ul><li>Controversial viral was made to create awareness for Denmark and the openness of the Danish people. However, the result was totally opposite, a lot of parodies were made and although viral generated more than 800,000 views on YouTube in just a couple of days, VisitDenmark removed it after one week . </li></ul>http://www. youtube . com / watch ?v=5yF7hwGN-Co
  11. 11. PUMA Builds Ferrari Car Out of Clothes <ul><li>The PUMA Pitcrew really knows how to work their magic. Watch as they transform a Ferrari display into a motorsport masterpiece using their creative mastery with the official PUMA Ferrari clothing range. </li></ul>http://www. youtube . com / watch ?v=JqRUwHyJKV8
  12. 12. MOBILE APP
  13. 13. Sushipedia <ul><li>Love sushi? This is must have for you. </li></ul><ul><li>Fantastic application for iPhone by Tokiolabs. </li></ul>http://www. youtube .co m/watch?v=PTSCkr7T0YY
  14. 14. PUMA index iPhone application <ul><li>When the stock go down, the mode’s PUMA clothes come off. As PUMA says; if you loose your shirt, at least the models do too. What is more, i f you show your iPhone with the app installed to a PUMA sales rep, you even get a 20% discount on your next purchase. </li></ul>http://www. viralblog . com /mobile- and - iphone / the -puma-index- markets - and - models /
  15. 15. AXE Day/Night MMS G reat way to use SMS & MMS to engage the target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “ One is suitable for general audiences. The other one is not. ” Readers are invited to see the censored parts by texting a number after 9pm, when they will then receive an MMS to complete the saucy print ad. http://www. digitalbuzzblog . com / axe - day - night - sms - mms - print -ad/
  16. 16. Nearest tube AR for iPhone <ul><li>Phone app bring you Nearest Tube one of the first augmented reality apps to go live in the iPhone . </li></ul>http://www.youtube.com/watch?v=ps49T0iJwVg
  17. 17. INSPIRATION
  18. 18. 87 cool things by Google Creative Labs <ul><li>Inspiring work presented by Google at Advertising Week in NYC. </li></ul><ul><li>It is full of i nnovative campaigns, projects, and even accidents that can encourage us to expand our imaginations, think beyond our expectations and consider the impossible. </li></ul>http://www.bit.ly/87coolthings
  19. 19. The3six5 project <ul><li>U nique the3six5 project : Everyday for 365 days, a different person will write an entry about their experience that day. By doing so, starting from January 1 to December 31 of 2010, we will have a snapshot of the entire year, told from the perspective of 365 individual voices. There are a lot of days available, join now :) </li></ul>http :// the3six5.posterous.com /
  20. 20. Sand animation <ul><li>Sand animation by Kseniya Simonova </li></ul>http://www.youtube.com/watch?v=518XP8prwZo
  21. 21. TRENDS
  22. 22. Czech companies on Twitter <ul><li>Nice article about how Czech companies use Twitter service. 19% of “Twittering companies” are from advertising field. </li></ul>http://www.lupa. cz / clanky / pruzkum -jak- pouzivaji - ceske -firmy- twitter /
  23. 23. What are people doing on social networks? <ul><li>Messaging the friends, uploading photos, finding friends are TOP activities on social networks. </li></ul><ul><li>On the other hand, dating is not very popular. </li></ul><ul><li>Brands should consider this in creative process of communication of social networks. </li></ul>http://www.emarketer.com/Article.aspx?R=100723 2
  24. 24. SOCIAL NETWORKS
  25. 25. Order pizza through Facebook <ul><li>First Czech Pizza order through Facebook. Unfortunatelly, now only for Vsetin region. </li></ul>http:// apps . facebook . com / alcaponebar /
  26. 26. Vodafone kamarádi <ul><li>New Facebook promo from Vodafone Czech. </li></ul><ul><li>Make the collage of your friends and win NetBook. </li></ul><ul><li>More than 30.000 monthly users </li></ul>http:// apps . facebook . com / vodafone - kamaradi /
  27. 27. <ul><li>If you prefer Twitter and want to get daily dose of creative inspiration, interactive ideas or useful insight, click on the link and follow us on Twitter.com/LeoBurnettPraha . </li></ul>
  28. 28. The new media workout plan <ul><li>Spending too much time on social networks? </li></ul><ul><li>Burn some fat, not yo’ brain  </li></ul>http://www. patrickmoberg . com / workoutplan /
  29. 29. Created by
  • ibox2000

    Nov. 13, 2009
  • mug9

    Nov. 5, 2009
  • dusanmurco

    Oct. 20, 2009
  • NajaFaysal

    Oct. 15, 2009

Monthly dose of digital creative ideas, inspiration, trends and works picked out by Leo Burnett Praha

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