2014 Predictions: What's in store for all of us in the 51 weeks to come (and what brands can do about it)
2013 was a mixed bag, wasn't it? A veritable pick 'n' mix of celebration, innovation, tragedy, determination, loss, rejuvenation, gloom, thrills, heartache and jubilation. Much like every other year, then. It was mostly pretty good though, wasn't it? So what can we expect as we blearily rub the Prosecco and firework ash from our reddened eyes and stumble yawningly into 2014? Can we hope to experience a bit of 'mostly pretty good though' again? Well, yeah, probably. Imagine a scale that begins with 'unicorn fairytale' and ends with 'mechanoid armageddon' - 2014 will definitely be somewhere between those two points. Definitely. That's a solid gold promise. To elaborate further on this already quite helpful prediction, we've roped in the overactive brains of Canvas8 to help us develop a handful of predictions for next year, to anchor all of this in some kind of logic. Over the following pages you'll find tales of connoisseurship, commitment-phobia, hard work, perfection and the meaning of life. Seriously. It looks like 2014 is actually going to be quite a memorable year then, doesn't it? Oh, and it's the International year of the Crystallography, don't forget that. And Shakespeare's 450th birthday, someone will probably mention that too - will he take this opportunity to rise from the grave and stalk the land with his mighty quill, forsoothing willy-nilly and making up words in a frenzy of haphazard literary haunting? If he does, you heard it here first... (Straight from Leo Burnett London)
