API App-spiration

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Now that the dust has settled from the mobile app gold rush, we are now seeing some of the most useful apps releasing their technology for others to use. By opening up databases to developers, rich data can be pushed and pulled with the help of open API technology. The North Face’s Trailhead app has been pulling from EveryTrail.com for years. And while you may not always be checking in using the FourSquare app, FourSquare’s location data powers other top apps like Uber, Instagram and FoodSpotting. Let’s take a look at companies and brands who have opened their APIs and the apps that they’ve powered, from shopping to fitness to wine pairings and more. Walk away with resources to solve problems and inspiration to build the next killer app.

Business Technology

API App-spiration
#SMWOpenAPIs
Photo: Paula Danielse
Molly Garris
Friday, September 27, 13

I like to think of myself as an explorer
and a connector.
Photo: Yiu Yu Hoi
#SMWOpenAPIs
Friday, September 27, 13

3
Meet the
Experts
Friday, September 27, 13

4
What are APIs?
#SMWOpenAPIs
Photo: Brooke Pennington
Friday, September 27, 13

API = Application Programming Interface
An API is a set of rules of how one computer
system can talk to another to exchange data or
access a site’s features
Photo: Ajari Photo
#SMWOpenAPIs
Friday, September 27, 13

+
Easy sign up using data stored in Facebook
Access to Facebook
friend activity
Integrated sharing to your
Facebook Timeline
Friday, September 27, 13

+
Access to TripAdvisor.com
hotel reviews
#SMWOpenAPIs
Friday, September 27, 13

+
Ability to book a reservation
on OpenTable.com
#SMWOpenAPIs
Friday, September 27, 13

Quality auto components are the foundation
for an innovative new car
PayPal payments API allowed eBay to
focus on building a better commerce site
Diagram: Georg Rill
#SMWOpenAPIs
Friday, September 27, 13

These companies have all been around
for quite some time.
Why have they opened or integrated now?
#SMWOpenAPIs
Friday, September 27, 13

Sharing is a good for business
1
Photo: Cam-Fu
#SMWOpenAPIs
Friday, September 27, 13

Travel booking sites are sharing their
availability, pricing and reviews in
exchange for lead generation
#SMWOpenAPIs
Friday, September 27, 13

Netﬂix opened their API to allow streaming
compatibility for more devices to
extend distribution
#SMWOpenAPIs
Friday, September 27, 13

+
Nike allows start ups like FitCause to tap into
their API to help drive demand
#SMWOpenAPIs
Friday, September 27, 13

PayPal is now a payment option on many eComm sites,
creating a massive revenue stream from each
transaction fee
#SMWOpenAPIs
Friday, September 27, 13

But not all products and services have opened their API
yet. Imagine what we could do if they did ...
#SMWOpenAPIs
Friday, September 27, 13

In addition to open APIs being good for business,
they also push innovation.
#SMWOpenAPIs
Friday, September 27, 13

Today’s Consumers are
More Social than Ever
2
Photo: dreadfuldan
#SMWOpenAPIs
Friday, September 27, 13

Web 1.0 Web 2.0 Web 3.0
Company Focus Community Focus Individual Focus
Home Pages Blogs / Wikis Lifestreams / Waves
Owning Content Sharing Content Consolidating Content
Web Forms Web Applications Smart Apps
The Digital Ecosystem has Evolved
Adapted from a chart by: Dr. Dan A. McDougall
#SMWOpenAPIs
Friday, September 27, 13

20
Social Shopping has Become the Norm
#SMWOpenAPIs
Friday, September 27, 13

By social networks opening up their APIs,
we better enable socialization.
#SMWOpenAPIs
Friday, September 27, 13

Personalization is
Expected
3
Photo: Kate Hiscock
#SMWOpenAPIs
Friday, September 27, 13

24
People <3 Data ... but Expect a One-Stop Shop
#SMWOpenAPIs
Friday, September 27, 13

+
<code-a-thon>
#SMWOpenAPIs
Friday, September 27, 13

APIs will continue to allow us to build and create
better, more personalized experiences.
#SMWOpenAPIs
Friday, September 27, 13

4
People like the Freedom
to be Mobile
Photo: OscarW
#SMWOpenAPIs
Friday, September 27, 13

Creating a great mobile experience
is like writing on a Post-It Note
with a Sharpie pen or what
#SMWOpenAPIs
Friday, September 27, 13

Equity is small and the window for engagement is even smaller
#SMWOpenAPIs
Friday, September 27, 13

+ +
#SMWOpenAPIs
Friday, September 27, 13

APIs Inspire Smarter Mobile Apps
#SMWOpenAPIs
Friday, September 27, 13

5
Photo: Ibai Acevedo
#SMWOpenAPIs
People like having Control
of their own Data
Friday, September 27, 13

Watch Outs in the World of Open APIs
Photo: Benoit Paille
#SMWOpenAPIs
Friday, September 27, 13

Investigate the API before Relying on It
#SMWOpenAPIs
Friday, September 27, 13

Tips and Resources to
Learn About or Build APIs
Photo: Bachmont
#SMWOpenAPIs
Friday, September 27, 13

Online Resources
#SMWOpenAPIs
Friday, September 27, 13

Importance of Documentation
#SMWOpenAPIs
Friday, September 27, 13

Jump In and Learn
#SMWOpenAPIs
Friday, September 27, 13

Parting Thoughts
Photo: Mio Cade
#SMWOpenAPIs
Friday, September 27, 13

Creatives ... Partner with Developers
to Bring Ideas to Life
#SMWOpenAPIs
Friday, September 27, 13

Brands, Retailers, Agencies .. think Platforms
#SMWOpenAPIs
Friday, September 27, 13

thank you
Molly Garris
Digital Strategy Director
molly.garris@arcww.com
#SMWOpenAPIs
@mollygarris
Friday, September 27, 13

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1. API App-spiration #SMWOpenAPIs Photo: Paula Danielse Molly Garris Friday, September 27, 13

2. I like to think of myself as an explorer and a connector. Photo: Yiu Yu Hoi #SMWOpenAPIs Friday, September 27, 13

3. 3 Meet the Experts Friday, September 27, 13

4. 4 What are APIs? #SMWOpenAPIs Photo: Brooke Pennington Friday, September 27, 13

5. API = Application Programming Interface An API is a set of rules of how one computer system can talk to another to exchange data or access a site’s features Photo: Ajari Photo #SMWOpenAPIs Friday, September 27, 13

6. + Easy sign up using data stored in Facebook Access to Facebook friend activity Integrated sharing to your Facebook Timeline Friday, September 27, 13

7. + Access to TripAdvisor.com hotel reviews #SMWOpenAPIs Friday, September 27, 13

8. + Ability to book a reservation on OpenTable.com #SMWOpenAPIs Friday, September 27, 13

9. Quality auto components are the foundation for an innovative new car PayPal payments API allowed eBay to focus on building a better commerce site Diagram: Georg Rill #SMWOpenAPIs Friday, September 27, 13

10. These companies have all been around for quite some time. Why have they opened or integrated now? #SMWOpenAPIs Friday, September 27, 13

11. Sharing is a good for business 1 Photo: Cam-Fu #SMWOpenAPIs Friday, September 27, 13

12. Travel booking sites are sharing their availability, pricing and reviews in exchange for lead generation #SMWOpenAPIs Friday, September 27, 13

13. Netﬂix opened their API to allow streaming compatibility for more devices to extend distribution #SMWOpenAPIs Friday, September 27, 13

14. + Nike allows start ups like FitCause to tap into their API to help drive demand #SMWOpenAPIs Friday, September 27, 13

15. PayPal is now a payment option on many eComm sites, creating a massive revenue stream from each transaction fee #SMWOpenAPIs Friday, September 27, 13

16. But not all products and services have opened their API yet. Imagine what we could do if they did ... #SMWOpenAPIs Friday, September 27, 13

17. But not all products and services have opened their API yet. Imagine what we could do if they did ... #SMWOpenAPIs Friday, September 27, 13

18. In addition to open APIs being good for business, they also push innovation. #SMWOpenAPIs Friday, September 27, 13

19. In addition to open APIs being good for business, they also push innovation. #SMWOpenAPIs Friday, September 27, 13

20. Today’s Consumers are More Social than Ever 2 Photo: dreadfuldan #SMWOpenAPIs Friday, September 27, 13

21. Web 1.0 Web 2.0 Web 3.0 Company Focus Community Focus Individual Focus Home Pages Blogs / Wikis Lifestreams / Waves Owning Content Sharing Content Consolidating Content Web Forms Web Applications Smart Apps The Digital Ecosystem has Evolved Adapted from a chart by: Dr. Dan A. McDougall #SMWOpenAPIs Friday, September 27, 13

22. 20 Social Shopping has Become the Norm #SMWOpenAPIs Friday, September 27, 13

23. By social networks opening up their APIs, we better enable socialization. #SMWOpenAPIs Friday, September 27, 13

24. By social networks opening up their APIs, we better enable socialization. #SMWOpenAPIs Friday, September 27, 13

25. By social networks opening up their APIs, we better enable socialization. #SMWOpenAPIs Friday, September 27, 13

26. By social networks opening up their APIs, we better enable socialization. #SMWOpenAPIs Friday, September 27, 13

27. Personalization is Expected 3 Photo: Kate Hiscock #SMWOpenAPIs Friday, September 27, 13

28. 24 People <3 Data ... but Expect a One-Stop Shop #SMWOpenAPIs Friday, September 27, 13

29. + <code-a-thon> #SMWOpenAPIs Friday, September 27, 13

30. + <code-a-thon> #SMWOpenAPIs Friday, September 27, 13

31. + <code-a-thon> #SMWOpenAPIs Friday, September 27, 13

32. APIs will continue to allow us to build and create better, more personalized experiences. #SMWOpenAPIs Friday, September 27, 13

33. APIs will continue to allow us to build and create better, more personalized experiences. #SMWOpenAPIs Friday, September 27, 13

34. APIs will continue to allow us to build and create better, more personalized experiences. #SMWOpenAPIs Friday, September 27, 13

35. APIs will continue to allow us to build and create better, more personalized experiences. #SMWOpenAPIs Friday, September 27, 13

36. 4 People like the Freedom to be Mobile Photo: OscarW #SMWOpenAPIs Friday, September 27, 13

37. Creating a great mobile experience is like writing on a Post-It Note with a Sharpie pen or what #SMWOpenAPIs Friday, September 27, 13

38. Equity is small and the window for engagement is even smaller #SMWOpenAPIs Friday, September 27, 13

39. + + #SMWOpenAPIs Friday, September 27, 13

40. + #SMWOpenAPIs Friday, September 27, 13

41. + #SMWOpenAPIs Friday, September 27, 13

42. + #SMWOpenAPIs Friday, September 27, 13

43. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Friday, September 27, 13

44. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Friday, September 27, 13

45. 5 Photo: Ibai Acevedo #SMWOpenAPIs People like having Control of their own Data Friday, September 27, 13

46. + + + #SMWOpenAPIs Friday, September 27, 13

47. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Friday, September 27, 13

48. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Friday, September 27, 13

49. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Friday, September 27, 13

50. APIs Inspire Smarter Mobile Apps #SMWOpenAPIs Friday, September 27, 13

51. Watch Outs in the World of Open APIs Photo: Benoit Paille #SMWOpenAPIs Friday, September 27, 13

52. Investigate the API before Relying on It #SMWOpenAPIs Friday, September 27, 13

53. Investigate the API before Relying on It #SMWOpenAPIs Friday, September 27, 13

54. Tips and Resources to Learn About or Build APIs Photo: Bachmont #SMWOpenAPIs Friday, September 27, 13

55. Online Resources #SMWOpenAPIs Friday, September 27, 13

56. Importance of Documentation #SMWOpenAPIs Friday, September 27, 13

57. Importance of Documentation #SMWOpenAPIs Friday, September 27, 13

58. Jump In and Learn #SMWOpenAPIs Friday, September 27, 13

59. Jump In and Learn #SMWOpenAPIs Friday, September 27, 13

60. Parting Thoughts Photo: Mio Cade #SMWOpenAPIs Friday, September 27, 13

61. Creatives ... Partner with Developers to Bring Ideas to Life #SMWOpenAPIs Friday, September 27, 13

62. Creatives ... Partner with Developers to Bring Ideas to Life #SMWOpenAPIs Friday, September 27, 13

63. Brands, Retailers, Agencies .. think Platforms #SMWOpenAPIs Friday, September 27, 13

64. Brands, Retailers, Agencies .. think Platforms #SMWOpenAPIs Friday, September 27, 13

65. thank you Molly Garris Digital Strategy Director molly.garris@arcww.com #SMWOpenAPIs @mollygarris Friday, September 27, 13

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