This document discusses Minimum Viable Products (MVPs) and the steps after ideation. It defines an MVP as an experiment to maximize validated learning about customers with minimal effort. It recommends that MVPs validate fundamental business hypotheses before building a full product. The document outlines different types of MVPs including concierge, landing pages, videos, and wireframes. It advises that MVPs should not be cheaper versions of the product and should focus on validated learning over cost savings. User stories are also discussed as a way to define high-level requirements that provide value to specific users.

1. MVP: The Steps After Ideation
GROWTH HACKING ASIA

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Why do an MVP?
BIGGEST RISK IS
MAKING SOMETHING
NOBODY WANTS
* according to CB Insights, https://www.cbinsights.com/blog/startup-failure-reasons-top/
This happens 42% of the time *

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MVP & Lean Startup
A Minimum Viable Product is an
experiment that allows a team to
maximise validated learning
about customers with the least
effort.

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Build
MeasureLearn
Ideas Product
Data

5. 5 Source: http://www.themacro.com/

6. 6 Source: http://www.themacro.com/

7. 7 Source: http://www.themacro.com/
Product-market fit

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Product Market Fit
“It is being in a good
market, with a product that
can satisfy that market”
MARC ANDREESSEN

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TYPES OF MVPS

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CONCIERGE MVP
Groupon started with just a WordPress blog and
manually sending PDFs with the first vouchers

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LANDING PAGE
Lyft kicked off recruitment by first tracking
conversions on a landing page to hire drivers.

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VIDEO MVP
Dropbox explored with a series of MVPs to help tie
down what really resonated with users before
building the product

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A lo-fidelity wireframe can be useful for testing
quick hypotheses. Don’t spend effort making them
look good!
WIREFRAMES

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INTERACTIVE MOCKUPS
DEMO
Put interactive, hi-fidelity mockups in front of users
to observe and gain important feedback.

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What is NOT an MVP?
AN MVP IS NOT A CHEAPER
PRODUCT NOR THE
SMALLEST COLLECTION OF
FEATURES
Beware of building cheap MVPs that will
lead you astray. Validated learning trumps
saving money.

17. Source: Tech Crunch

18. Source: Tech Crunch

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When to Build a Product MVP?
Once you’ve validated some of
the fundamental hypotheses of
your business
You are ready to commit
resources to building it

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What is a User Story?
A high level requirement that
provides value to a specific user
As a <type of user>,
I want <some goal>
so that <some reason>.
“
”
FOR EXAMPLE

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What shouldn’t be a user story
Technical
tasks
Design
tasks
Fixing bugs, or
managing servers, etc.
Fixing bugs, or
managing servers, etc.
Throw stories away after they are delivered!

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PRIORITIZE
Empathy Stickiness Virality Revenue Scale
A list of stories with all equal prioritisation
is failure to prioritise.

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I CAN’T GET A TAXI
WHEN I NEED IT
THE MOST

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15 MINS
CHOOSE AND
DESIGN AN MVP

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15 MINS
USER STORIES FOR
A PRODUCT MVP

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Q&A