This document provides tips for increasing website traffic by deleting outdated content. It recommends performing a content audit to categorize posts as keep, improve, consolidate, or remove. Posts marked for removal should be redirected instead of deleted if they are indexed to avoid search engine penalties. Old posts can be improved by adding images, headings, internal links, and optimizing for social sharing and SEO. Tools like Yoast SEO and Social Warefare can help with optimization.